sxswi presentation

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sxswi presentation

  1. 1. Antonia & Maggie at South by Southwest
  2. 2. What is SXSWi? <ul><li>5 day interactive festival with panels and discussions. </li></ul><ul><li>Topics: design, social networking, online communities, digital marketing, usability, blogging, wireless innovation and new technology business models. </li></ul><ul><li>Attendees: digital creatives, content developers, web designers, programmers, bloggers, wireless innovators, gamers, tech entrepreneurs, investors, educators and anyone else who’s interested in interactive. </li></ul>
  3. 3. What did we learn?
  4. 4. 1. Social networking is big. <ul><li>“ A set of people (or organizations or other social entities) connected by a set of social relationships , such as friendship, co-working or information exchange. </li></ul><ul><li>People join networks if they already have friends on them. </li></ul><ul><li>Sharing is important. </li></ul><ul><li>People will collaborate online, if they trust each other. </li></ul><ul><li>Examples: Sheraton, Proj Runway/Levi’s, Nike+ </li></ul>
  5. 8. 2. Be authentic. <ul><li>Mantra of online communities. </li></ul><ul><li>You should say what you mean, mean what you say. </li></ul><ul><li>Be very upfront with why you are starting or joining a community. </li></ul><ul><li>Advertising disguised as content rarely works. </li></ul><ul><li>Example: Starbucks </li></ul>
  6. 10. 3. Know where you belong. <ul><li>Find the right mediums and don’t force it. </li></ul><ul><li>Be smart about your presence. </li></ul><ul><li>Don’t be there just to be there. </li></ul><ul><li>Examples: WalMart vs. Target/Victoria’s Secret Pink on Facebook </li></ul>
  7. 14. 4. Users have control. <ul><li>Be open that not everyone will love what we do and not control it. </li></ul><ul><li>Let the users express their opinions freely. </li></ul><ul><li>You can set ground rules, but in the end, the users have the power. </li></ul><ul><li>Example: Digg </li></ul>
  8. 15. 5. Stick to your mission. <ul><li>Simplicity is key. </li></ul><ul><li>Be clear about your objective. </li></ul><ul><li>We can’t be everything to everyone, and we can’t do everything for everyone. </li></ul><ul><li>Example: LOLCats </li></ul>
  9. 19. 6. It’s all about word of mouth. <ul><li>People are influenced by other people’s opinions. </li></ul><ul><li>Encourage customers to have a dialogue with each other. </li></ul><ul><li>43% of users always read customer reviews before product purchases. </li></ul><ul><li>Examples: Yelp, American Apparel </li></ul>
  10. 22. 7. Mobile is the third screen. <ul><li>Mobile is personal - always attributable to one single person. </li></ul><ul><li>Mobile is immediate - you can reach people anytime, anywhere. </li></ul><ul><li>Provides a wide range of marketing tools - SMS/text, web, bluetooth, location based marketing and QR codes. </li></ul><ul><li>Examples: McDonald’s, BBC, Coldplay </li></ul>
  11. 26. 8. Austin is cool, especially the food. <ul><li>Maggie and Antonia gained a collective total of 8 pounds in 5 days. </li></ul>
  12. 28. 9. There are a lot of cool sites: <ul><li>http://www. icanhascheezburger .com </li></ul><ul><li>http: //nikeplus .nike.com </li></ul><ul><li>http://www. mystarbucksidea .com </li></ul><ul><li>http://www.sheraton.com </li></ul><ul><li>http://www. unboxing .com </li></ul><ul><li>http://www. digg .com </li></ul><ul><li>http://www.twitter.com </li></ul><ul><li>http://www.upcoming.com </li></ul><ul><li>http://www. postsecret .com </li></ul>
  13. 29. 10. And even cooler, our blogs: <ul><li>http: //antoniaatsxsw . blogspot .com </li></ul><ul><li>http: //maggieatsxsw . wordpress .com </li></ul>
  14. 30. Thank you!

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