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Ccr

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  • 1. CCR. Company Information Fiscal Year 2003: Q3 Jayne Yun Overseas Business Development CCR Corporation This report is strictly confidential. It is made available by CCR on the strict understanding that it will not be shown, read or passed to any person who is not authorized.
  • 2. The purpose of this presentation is to facilitate a discussion about CCR’s products and business. Interested prospective investor should contact Jayne Yun directly for more information.
  • 3. CCR at a Glance
  • 4. Fact Sheet Private Ownership 170 Number of R&D Employees Gangnam-gu, South Korea District & Country of Incorporation Online Game Development & Publishing Business Area Joon Seog Park Chief Operating Officer 262 Number of Employees USD 2.3 million (USD 1 = KRW 1,250) Capital March 10, 1995 Date Founded www.ccr.co.kr/english English Website URL Seok Ho Youn President & Chief Executive Officer +82 2 6246 2002 Fax Number +82 2 6246 2007 Main International Contact Number 13th Fl. Wonbang Bldg. 143-42 Samsung-dong, Gangnam-gu Seoul, South Korea 135-090 Address CCR Corporation Company Name
  • 5. Corporate Bio CCR established on March, 1995, as the business of having born the national game 'Fortress 2 Blue,' and is proud of 14million subscribers , is going to become the leader of the online game industry.   CCR is deploying the domestic and overseas character merchandising industry such as animation, publication, toys, having introduced the 'One source, Multi use' concept, and plans to develop as the professional entertainment company using both on- and offline in the future. In 1999, CCR reached out further on a global scale by making its appearance at Comdex 2000, held in Las Vegas with its US patented technologies X2Web and X2Search where The US Wall Street Journal as well as MSNBC commended CCR by commenting that its advanced technology will help enable CCR to emerge as a new technology leader in the Korean economy. In 2001, CCR has sought yet another success and recognition by launching its on-line game Fortress 2 Blue in South Korea with over 10 million subscribers and Avg. 150,000 concurrent users gained in the same year. Soon, CCR marked a critical milestone by successfully launching its paid service through PC Bangs, or Internet Café’s. This helped others in the industry to follow suit. Accordingly, CCR immediately secured its position as an industry leader. Recognized as one of world’s most successful online games next to NCSoft’s Lineage , Fortress 2 Blue’s popularity has also reached the rest of Asia-Pacific markets with its service launch in China, Japan, and Taiwan by partnering with Shanda Networking, Co. Ltd., China’s largest online game operator, Ban Dai of Japan, and Acer of Taiwan respectively. CCR is planning to list public on the tech-heavy KOSDAQ exchange in the third quarter of FY 2003.
  • 6. Corporate Bio   CCR offered the open better service of the 'Fortress 3 Conqueror Battle,' the next phase work of the 'Fortress 2 Blue,' from last December. Following it, it plans to debut 3 dimension RPG Online Game, 'RF Online,' and 'Search Eye Online Game 2,' which is the mistaken picture finding game, etc., in sequence. Through them, it may come to secure diversified game groups from casual games, which young or old can enjoy, to hard-core games the manias can enjoy.      Also, CCR has been playing the role of enhancing the possibility and prestige of the domestic online games advancing to the overseas markets such as Japan, China and Taiwan. At present, it is playing the pioneering role of Asianization of the domestic online game as 'Fortress 2 Blue' secured the paid subscribers of over 10 thousand at the advanced game country Japan, and established the record of breaking 10,000 thousand subscribers within the shortest period at Chinese mainland. 
  • 7. Business Areas – 1 of 2
    • In-house Online Game Development
    • The explosive growth of interactive digital entertainment industry proving to be a worldwide phenomenon, fueled by rapid broadband adoption across borders. With positive outlook and conjectures on the future online gaming market by major industry leaders as well as research institutions, major game developers and telecom operators alike in the US, Europe, as well as Asia-Pacific are trying to find ways in which they’ll profit from online interactive entertainment. Taking advantage of superior internet infrastructure in Korea, CCR managed to become one of the world’s most profitable online game operators, averaging a whopping US 3 million dollar revenue monthly within 5 months of Fortress 2 Blue’s launch in 2001.
    • Fortress 2 Blue – Previously world’s most popular MPOG (Multi-player Online Game) with 14 million domestic (South Korea) subscribers (Cumulate) and 50,000 average concurrent users (Present).
    • Fortress 3: Siege Warfare - Sequel to Fortress 2 Blue, F3 recently launched its Open-beta service in January of 2003 and is averaging 30,000 concurrent users with 1 million domestic (South Korea) subscribers.
    • RF Online (Rising Force Online) - Currently in development by CCR’s Odin Team, CCR’s RPG production studio, RF Online already started closed beta service and closed beta service will be finish in end of October 2003.
    • Digimon Online - Developed by BanDaiGV, CCR’s joint venture with BanDai, Digimon Online is CCR’s first premium content license backed online game product.
    CCR’s mission is to make the internet a truly interactive environment through extensive research and development focused on mass-market oriented online/mobile interactive content.
  • 8. Business Areas – 2 of 2
    • Online Game Publishing
    • After years of maintained growth, CCR is seeking new business opportunities in publishing online games in Korea. This means CCR will not only invest in its own development studios, but will reach out on a global scale to source premium content across various platforms as well as publishing them globally.
    • SearchEye Online – Developed by SkySoft, one of CCR’s newly acquired game development studios, SearchEye Online seeks to provide free of charge value-added service to CCR’s entertainment portal, X2Online ( www.x2online.com ), or its sub gaming portal X2Game ( www.x2game.com ).
    • BadBall Online – Developed by SkySoft, BadBall is another free of charge value-added service to X2Online, or X2Game. It’s a ‘Bricks’ clone with online gameplay and additional gameplay variables that make possible the maintenance of loyal user-base.
    • Online Comic Buisness
    • As a part of CCR’s product diversification strategy, CCR signed a deal with Korea’s leading comic content publisher, Daewon C&C to service Daewon’s popular comic content exclusively on the web. X2Comix is a sub-brand of CCR’s mega entertainment portal X2Online (www.x2online.com).
    • X2Comix Online® (www.x2comix.com)
    To further diversify CCR’s business, CCR began investing heavily in its online game publishing business as well as its online comics business, X2comix.
  • 9. Online Game Business Description
  • 10. Fortress 2 Blue Taking advantage of Korea’s highly praised internet infrastructure, CCR has emerged as one of the world’s top online game development and publishing companies. With over 50% of its workforce dedicated to research and development in online games such as ‘Fortress 2 Blue’, CCR plans to further extend its product line under its unrelenting pursuit of making internet a truly interactively entertaining medium. CCR firmly believes that the online game industry will witness an explosive growth worldwide in terms of its revenue and customer base in the next 5 years. CCR is determined to make its online games readily available for licensing as it is highly sought after by multiple game industry leaders worldwide. We believe that online games will be one of the most competitive yet profitable arena for digital entertainment businesses, fulfilling constant demand for interactivity by gamers as well as internet surfers. Overview
  • 11.
    • Fortress 2 Blue is one of the most popular on-line games in Korea with over 13 million subscribers and 50,000 concurrent users, topping NCSoft’s Lineage in subscriber numbers .
    • As a joint venture with BanDai ® of Japan, BanDaiGV® is servicing Fortress 2 Blue in the Japanese market.
    • Acer TWP®, a gaming unit of Acer group, commenced its charging service of Fortress 2 Blue in Taiwan.
    • Shanda Networking, Co. Ltd., China’s No. 1 online game operator is servicing Fortress 2 Blue in mainland China and recently recorded 8 million subscribers with 130,000 concurrent users (current).
    • CCR is currently in talks with major prospective partners to bring Fortress to US, UK, and France.
    • Key Points
    CCR’s flagship online game Fortress 2 Blue is now proving to be a global phenomena, dominating the Pan-Asian online games market with plans to further expand into the western hemisphere. Korea Taiwan Japan
    • Global Operational Coverage
    China US $50,000 Nov. 8, 2001 AcerTWP Taiwan BandaiGV Japan Shanda Networking CCR Operator - Open Beta China US $3 million March, 2001 South Korea Avg. Monthly Revenue Began Charging Country
  • 12.
    • Amicable and Diversified Characters
    • The characters play-out a very cute and attractive image which makes the 10 million subscriber population in Asia possible. They each have distinct characteristics that allow people to choose from a diversified performance traits of the characters, enabling various strategies to be played out according to the map in which the game is being played.
    • Easy-to-Play Method and Controls
    • Since the objective of the game is to hit the targeted opponent by estimating the trajectory of the players’ selected weapon, the only controls needed to play the game are power and angle of the weapon being shot along with consideration for mobility energy remainder and wind velocity. Such ease makes the game popular to people of all ages and sex.
    • Chat Function
    • While players wait for their turn to shoot, they can chat with other players that are waiting for their turn. This function adds great value to forming stable communities of Fortress lovers, extending to both online and offline communities such as guilds, clubs, and societies, which in turn, promotes the playing of the game.
    • Success Factors
    Fortress 2 Blue, with its user-friendly controls and attractive characters combined with interactive chat function is a perfect online gaming experience for the mass.
  • 13.
    • Ramifications
    • Successful Merchandise Business Operation
    • There are many merchandise business operations being carried out by CCR with increasing revenue in royalty payment from licensing Fortress’ characters and related copyrights. This is due to the 10 million subscriber population which accounts to approximately 1/5 of the entire Korean population.
    • Advertisement Revenue
    • Taking advantage of the immense population, networked environment, and the gaming interface layout, CCR has managed to seek growth in advertising revenue. This is strictly differentiated from ordinary online ads in that it has its own network and interface to display banners as well as screen shots during screen transitions.
    • Large-scale Joint Marketing Campaign
    • Companies looking for extra visibility have turned to Fortress 2 Blue’s 10 million population. Joint marketing efforts include TV advertisements with Coca-Cola® and Chee-tos™ by Frito-Lay® among others.
    Fortress 2 Blue’s unique characteristics have brought the game three key revenue streams aside from the subscription based model.
  • 14. Amicable characters of Fortress 2 Blue was certainly one of the major success factors that led the game to a Pan-Asian online game craze. The Characters Catapult Cross Bow Canon Carrot Tank Duke Tank Mine Lander Laser Tank Poseidon Multi-Missile Tank Sec Wind Missile Tank Super Tank Ion Tank
  • 15. In the Pipeline or On Beta 1-1 With CCR’s heavy focus in online games, future development plans combined with strategic title acquisitions will provide CCR with the edge to become a leader in the online gaming industry. Rising Force Online (RF Online) Fortress 3: Siege Warfare (Open Beta) Digimon Online As CCR’s much awaited blockbuster MMORPG, Rising Force Online is expected to launch its closed-beta in June of fiscal year 2003. RF Online will target the hardcore RPG gamers at the same time luring them into a world of action, digressing from the redundant role-playing world of virtual life. RF Online will be a direct challenge to the world’s most profitable online game title, Lineage and its sequel Lineage II by NCSoft. To further serve the loyal Fortress followers, Fortress 3 will launch in the third quarter of fiscal year 2002. Developing the game from scratch, Fortress 3 will boast 3-D effects as well as other advanced online features. Type: MMORPG (Massively Multi-player Online Role Playing Game) Number of Players: Over 30,000 / 1 Server Group Genre: Sci-fi Type: MPOG (Multi-Player Online Game) Number of Players: 1 ~ 16 Genre: Action Arcade A fortress clone with Digimon characters being developed by BandaiGV, CCR’s joint venture with Bandai of Japan. BandaiGV will publish Digimon Online globally through Bandai’s subsidiaries worldwide.
  • 16. In the Pipeline or On Beta 1-2 With CCR’s heavy focus in online games, future development plans combined with strategic title acquisitions will provide CCR with the edge to become a leader in the online gaming industry. Digimon Online . 'Digimon Online’ (<http://www.digimononline.com/>, as the online shooting game jointly developed with Bandai GV, Ltd. of Japan, started the open better service first on July 25 last year. The company ( CCR ) finished the upgrading as the 'Digimon Online v1.5' in 2003.    'Digimon Online v1.5' is the online shooting game produced reflecting the original work of the ‘Digimon,’ which is the popular TV animation series. Based on the character of Digimon become familiar worldwide, it is characteristic of easy operation and intimate character having been developed applying the game system of Fortress 2 Blue, the domestic representative online shooting game.  Especially, it drew the attention by applying the evolutionary system, which is the best characteristic of the Digimon, to the online game too. The evolutionary system is to be evolved into 3 phases of growth, maturing and completion, and characteristic of the change of the use of the weapons according to phases.   At present, 'Digimon Online v1.5' records members of about 1,000 thousand persons, and synchronous connectors of 10 thousand persons, and started the service as the title, called 'Digimon Battle Server,' in Japan too this February.
  • 17. Other Game Titles 1-1 Along with CCR’s blockbuster game Fortress 2, a number of other games are being serviced on GV’s X2game online gaming/games news webzine portal. Travia Zemi Interactive (Representative, Woo Bin Hwang), the professional development company of new games, developed it as the newborn game, as the full 3D MMORPG game being serviced in closed-beta at present. Travia (www.travia.co.kr) is conquering the &quot;gamers&quot; putting forth solid planning ability, colorful 3D graphic and diversified game elements. 3D EAX Sound System too may grasp the locations of monsters of all around by the attraction and sound, and they may   absorb themselves more into the game by the strengthening of the sound of each according to the locations such as field, dungeon, cave, and room. Quest base, in which the growth system, scenario and establishment high in free degree combined with the items, levels and skills are melted naturally, is the strong point the &quot;Travia' only has . Type: MMORPG (Massively Multi-Player Online Role playing Game) Number of Players: over xxxxx / 1 server Group Genre: ?????Casual Arcade????
  • 18. Other Game Titles 1-2 Along with CCR’s blockbuster game Fortress 2, a number of other games are being serviced on GV’s X2game online gaming/games news webzine portal. Bad Ball Online Twin Hexa Online Search Eye Online BadBall is a HardBall clone with improved features and game-play action. The objective of the game is to clear blocks by returning a ball using an interceptor. Whoever misses the ball or clears the block first wins the game. Twin Hexa is an improved version of the traditional Hexa game. The objective of the game is to match three same-colored blocks vertically, horizontally, or diagonally, thereby clearing rows of blocks. Type: MPOG (Multi-Player Online Game) Number of Players: 2 Genre: Casual Arcade Type: MPOG (Multi-Player Online Game) Number of Players: 1 ~ 8 Genre: Casual Arcade Search Eye is a ‘Seek & Find’ type game where two seemingly congruent images are placed adjacent to each other for comparison by the users where the objective lies in finding disparities between the two images. Type: MPOG (Multi-Player Online Game) Number of Players: 1 ~ 8 Genre: Casual Arcade
  • 19. Other Game Titles 1-3 Along with CCR’s blockbuster game Fortress 2, a number of other games are being serviced on GV’s X2game online gaming/games news webzine portal. Bad Ball Online Twin Hexa Online Search Eye Online BadBall is a HardBall clone with improved features and game-play action. The objective of the game is to clear blocks by returning a ball using an interceptor. Whoever misses the ball or clears the block first wins the game. Twin Hexa is an improved version of the traditional Hexa game. The objective of the game is to match three same-colored blocks vertically, horizontally, or diagonally, thereby clearing rows of blocks. Type: MPOG (Multi-Player Online Game) Number of Players: 2 Genre: Casual Arcade Type: MPOG (Multi-Player Online Game) Number of Players: 1 ~ 8 Genre: Casual Arcade Search Eye is a ‘Seek & Find’ type game where two seemingly congruent images are placed adjacent to each other for comparison by the users where the objective lies in finding disparities between the two images. Type: MPOG (Multi-Player Online Game) Number of Players: 1 ~ 8 Genre: Casual Arcade
  • 20. Business Models Analysis
  • 21. Online gaming industry in Korea is one of the most profitable industries, generating substantial revenue for its developers as well as publishers alike. Source: CCR, 2002 4 3 2 1 No.
    • Faster adoption of online services in the market.
    • High initial costs to playing games (accessing content)
    • One-time purchase without added revenue
    Starcraft Operation Model (PC Package)
    • Slower adoption of online services in the market.
    • Consumers have less incentive to upgrade their internet connections.
    • High initial costs to playing games (accessing content)
    • Only accessible to hardcore gamers
    Ultima Online Game Operation Model (PC Package)
    • Appeals to mass-audience
    • Faster adoption of online services in the market.
    • Less financial burden on the players
    • Low initial costs to playing games (accessing content)
    • Must have extensive PC Bang sales network
    • Online promotion and marketing is critical
    Fortress Operation Model (Online)
    • Content must be highly addictive
    • Financial burden on personal users
    • No room for other content to be marketed
    • Low initial costs to playing games (accessing content)
    • Must have extensive PC Bang sales network
    • High network cost
    Lineage Operation Model (Online) Consequences Characteristics Business Model
  • 22. 1. Lineage Operation Model – NCSoft, South Korea Gamer Developer/Publisher PC Bangs ISPs Gamers Gamers Gamers Game Servers Free Game Software Free Game Software Pay-per-use Pay-per-use Prepaid Monthly ( Lineage’s operation model is currently the most profitable online gaming model in Korea. Critical Issues:
    • Expensive for gamers who must pay for monthly membership
    • Game content must be highly addictive
    • High network cost
    Money Flow Service Flow
  • 23. 2. Fortress Operation Model – CCR Gamer Developer/Publisher PC Bangs Gamers Gamers Game Servers Free Game Software Pay-per-use ( As the second most profitable business model in Korea, Fortress boasts a monthly revenue of USD 3 million with content that is not as graphically stimulating as other leading games in Korea. Critical Issues:
    • Low-cost for gamers who don’t have to pay for game software and monthly membership
    • Game publishers are able to focus on service oriented business through online marketing and promotions
    • Targeting low-income gamers, at the same time creating revenue
    • Players don’t feel financial burden
    Money Flow Service Flow
  • 24. 3. Ultima Online Game Operation Model – Electronic Arts Retail Store Gamers Game Software Gamer Developer Game Servers Publisher Critical Issues:
    • Expensive for gamers who must pay for game software and monthly membership
    • Game publishers are strongly motivated to sell only game software
    • No pay-per-use payment method
    • High network cost
    One-time charge Monthly Subscription Below is a stereotypical model shared by most of American game developers. This model forces Korean users to keep up with the American service with limited localized customer support in Korea. Money Flow Service Flow
  • 25. 4. Starcraft Operation Model – Hanbitsoft (Licensed by Blizzard) Retail Store Gamers Game Software Gamer Developer Game Servers Publisher Critical Issues:
    • Expensive for gamers who must pay for game software
    • Game publishers are strongly motivated to sell only game software
    • Only one time payment without steady service revenue
    • Difficult to monitor pirate use
    One-time charge Below is a non-online multi-player business model which has been and will be successful only for Starcraft. Gamers Pay-per-use ( PC Bang One-time PC Bang bulk-rate Money Flow Service Flow
  • 26. Various pricing models for different business models are in place. 4 3 2 1 No. Package – KRW 40,000 (Bulk-rate) Package – KRW 53,000 PC Bang Personal Starcraft Operation Model (PC Package) None Various (Avg. USD 20~40) PC Bang Personal American Online Game Operation Model (Online) KRW 210,000 / 40 Ips None PC Bang Personal Fortress Operation Model (Online) KRW 88,000 / IP KRW 29,700 / month KRW 22 / min. PC Bang Personal Lineage Operation Model (Online) Price Charging Options Business Model
  • 27. Jayne Yun Publisher Account Manager Overseas Business Development e-mail: [email_address] phone: +82 2 6246 2007 fax: +82 2 6246 2002 Contact As a Global Business Manager of Overseas Business Development operation at CCR, Seung has worked extensively to help CCR reach out further on a global scale.