Social Media Session 8 Iberia
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Social Media Session 8 Iberia

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Social Media Session 8 Iberia Social Media Session 8 Iberia Presentation Transcript

  • Social Networking and Media 2.0
    Rahul Nambiar, IE Business School
  • Typical Marketer of the 90’s
  • It was about “Making Noises” Everywhere
    “and live in a hope that it will make the guyBUY”
  • Law of the land has changed – People Consume Media More and Differently
  • People are increasing spending their online time on social media
    “Internet Users spend 17% of the surfing time on social network and blogging sites, nearly triple the percentage of time spent on such sites a year ago” Sept. 2009, Nielsen
    http://www.dmwmedia.com/news/2009/09/24/report:-time-spent-social-networks,-blogs-triples-past-year
  • Consumers are in complete control
  • So its time for the consumers to Shout
  • And Marketers to Listen
  • Yes, Listening is the key
    Because people are talking about your brand everywhere
    Because Brand is not the only person generating Content
    The new consumer is empowered with powerful tools and So be their friend. Listen.
  • Brand needs to now be a friend
    By not controlling conversations
    Speaking the human voice by being in the human network
  • Because conversations are now powered by
    Source : http://francisanderson.files.wordpress.com/2008/11/social-media-waste-of-time.jpg
  • So, What do these “New” Consumers do to buy a ticket
    Spread Experience
    • Post experience on Twitter, LinkedIn, Blog
    • Paid Ads
    • Facebook
    • Twitter
    • Search
    • Facebook
    • Twitter
    • Company Website
    • Facebook
    • Twitter
    • Company Website
    • Compare prices
    • Blogs
  • Offers are now spread through your online Brand Advocates
  • Customer Service is more and more direct to consumer
  • Going personal and direct
  • Engaging with Customers to generate your brand content is the key
  • Zappos is leading the social media way
    Using Twitter to promote the brand with over 1 Million followers and 400 employees active
    Over $1 billion sales with increasing product categories
    Marketing Outsourced to Customers
  • But why do it at all
    91% of the customer reviews are the #1 aid to buying – JC Williams Group
    87% of people trust friend recommendation over critics review – Marketing Sherpa
    1 word of mouth conversation has impact of 200 TV Ad spots – Buzz Agent
  • And, Finally – How do you succeed in this Social Media clutter of conversation?
    Be Ready to Experiment
    Make a Plan, Build the Team & Get Buy in’s
    Keep Listening Across Social Media Platforms
    Be Transparent and Honest- Accepting Mistakes can be good
    Share more Content
    Go direct be personal
    Criticism is always an opportunity
    Be Proactive, and do not wait for a campaign
  • Remember
    Be a Friend and Not Brand
  • This was presented by :
    Rahul Nambiar
    Master in Digital Marketing, Class of 2010
    IE Business School
    Thank You