Social Media Session 8 Iberia

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Social Media Session 8 Iberia

  1. 1. Social Networking and Media 2.0<br />Rahul Nambiar, IE Business School<br />
  2. 2. Typical Marketer of the 90’s<br />
  3. 3. It was about “Making Noises” Everywhere<br />“and live in a hope that it will make the guyBUY”<br />
  4. 4. Law of the land has changed – People Consume Media More and Differently<br />
  5. 5. People are increasing spending their online time on social media<br />“Internet Users spend 17% of the surfing time on social network and blogging sites, nearly triple the percentage of time spent on such sites a year ago” Sept. 2009, Nielsen<br />http://www.dmwmedia.com/news/2009/09/24/report:-time-spent-social-networks,-blogs-triples-past-year<br />
  6. 6. Consumers are in complete control<br />
  7. 7. So its time for the consumers to Shout<br />
  8. 8. And Marketers to Listen<br />
  9. 9. Yes, Listening is the key<br />Because people are talking about your brand everywhere<br />Because Brand is not the only person generating Content <br />The new consumer is empowered with powerful tools and So be their friend. Listen.<br />
  10. 10. Brand needs to now be a friend<br />By not controlling conversations<br />Speaking the human voice by being in the human network<br />
  11. 11. Because conversations are now powered by<br />Source : http://francisanderson.files.wordpress.com/2008/11/social-media-waste-of-time.jpg<br />
  12. 12. So, What do these “New” Consumers do to buy a ticket<br />Spread Experience<br /><ul><li>Post experience on Twitter, LinkedIn, Blog
  13. 13. Paid Ads
  14. 14. Facebook
  15. 15. Twitter
  16. 16. Search
  17. 17. Facebook
  18. 18. Twitter
  19. 19. Company Website
  20. 20. Facebook
  21. 21. Twitter
  22. 22. Company Website
  23. 23. Compare prices
  24. 24. Blogs</li></li></ul><li>Offers are now spread through your online Brand Advocates<br />
  25. 25. Customer Service is more and more direct to consumer<br />
  26. 26. Going personal and direct<br />
  27. 27. Engaging with Customers to generate your brand content is the key<br />
  28. 28. Zappos is leading the social media way<br />Using Twitter to promote the brand with over 1 Million followers and 400 employees active<br />Over $1 billion sales with increasing product categories<br />Marketing Outsourced to Customers<br />
  29. 29. But why do it at all<br />91% of the customer reviews are the #1 aid to buying – JC Williams Group<br />87% of people trust friend recommendation over critics review – Marketing Sherpa<br />1 word of mouth conversation has impact of 200 TV Ad spots – Buzz Agent<br />
  30. 30. And, Finally – How do you succeed in this Social Media clutter of conversation?<br />Be Ready to Experiment<br />Make a Plan, Build the Team & Get Buy in’s<br />Keep Listening Across Social Media Platforms<br />Be Transparent and Honest- Accepting Mistakes can be good<br />Share more Content<br />Go direct be personal<br />Criticism is always an opportunity<br />Be Proactive, and do not wait for a campaign<br />
  31. 31. Remember<br />Be a Friend and Not Brand<br />
  32. 32. This was presented by :<br />Rahul Nambiar<br />Master in Digital Marketing, Class of 2010<br />IE Business School<br />Thank You<br />
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