View stunning SlideShares in full-screen with the new iOS app!Introducing SlideShare for AndroidExplore all your favorite topics in the SlideShare appGet the SlideShare app to Save for Later — even offline
View stunning SlideShares in full-screen with the new Android app!View stunning SlideShares in full-screen with the new iOS app!
LACTUEL will position itself as the most powerful and cost effective hair cosmetics in the consumers’ mind, “The best care for your hair” ,
by producing high quality products and creating a distinctive and strong image through advertising, expressing its competitive advantage which is Hair Dyes without ammonia that won’t damage hair, also its shampoo (a new formula with white protein) is designed to keep your hair vital and leaving it fluffy, and the benefits of its hair style and hair care products with natural effective components that make your hair easy to comb and gives it long lasting style.
Product As we find that package most attractive criterion regarding hair care products ,We decided to change the package Before After LACTUEL Hair Dyes; Hair Style products ; Hair Care products. Skin care products LACTUEL Hair Dyes; Hair Style products ; Hair Care products.
Most of LACTUEL consumption will be in Cairo, Alexandria and Delta So:
- First Stage : we can offer and distribute the product in hyper markets (Carrefour with all branches and hyper one) besides Pharmacies.
- Second Stage : LACTUEL can be distributed in well known supermarkets such as (Metro, Seoudi….etc), and can be available in Delta, and Upper Egypt such as Alexandria, Aswan, Port Said, Fayoum and Ismalia
Building up good corporate image and favorable publicity.
-LACTUEL company can sponsor some events in clubs, universities as well as Private programs such as (Misr El Naharda Program on Ch 2), And we can improve its web site, a public relation vehicle, as consumers and members of other publics can visit the site for information.