Deloitte Back To School Shopping Survey

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Deloitte’s 2008 Back-to-School Shopping Survey

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Deloitte Back To School Shopping Survey

  1. 1. Deloitte’s Back-to-School Shopping Survey Conducted July 11 – 14, 2008 5,035 responses
  2. 2. Which Items are in Demand? % Who Expect to Purchase
  3. 3. Not Many Big-Spenders for Back-to-School % of Parents Who Expect to Spend: 40% 35% 34% 35% 30% 25% 20% 15% 13% 10% 10% 5% 4% 5% 0% $1 - $99 $100 - $249 $250 - $499 $500 - $749 $750 - $999 $1000+

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