Deloitte’s Back-to-School
Shopping Survey


Conducted July 11 – 14, 2008
5,035 responses
Which Items are in Demand?
              % Who Expect to Purchase
Not Many Big-Spenders for Back-to-School


                 % of Parents Who Expect to Spend:
40%                   35%   ...
Deloitte Back To School Shopping Survey
Deloitte Back To School Shopping Survey
Deloitte Back To School Shopping Survey
Deloitte Back To School Shopping Survey
Deloitte Back To School Shopping Survey
Deloitte Back To School Shopping Survey
Deloitte Back To School Shopping Survey
Deloitte Back To School Shopping Survey
Deloitte Back To School Shopping Survey
Deloitte Back To School Shopping Survey
Deloitte Back To School Shopping Survey
Deloitte Back To School Shopping Survey
Deloitte Back To School Shopping Survey
Deloitte Back To School Shopping Survey
Deloitte Back To School Shopping Survey
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Deloitte Back To School Shopping Survey

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Deloitte’s 2008 Back-to-School Shopping Survey

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Deloitte Back To School Shopping Survey

  1. 1. Deloitte’s Back-to-School Shopping Survey Conducted July 11 – 14, 2008 5,035 responses
  2. 2. Which Items are in Demand? % Who Expect to Purchase
  3. 3. Not Many Big-Spenders for Back-to-School % of Parents Who Expect to Spend: 40% 35% 34% 35% 30% 25% 20% 15% 13% 10% 10% 5% 4% 5% 0% $1 - $99 $100 - $249 $250 - $499 $500 - $749 $750 - $999 $1000+

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