Ahead of Time
Die Trends von morgen bereits heute?
Visual and Crea
Bundesverband des Deutschen Versandhandels (bvh)
Düsseldorf, 11.06.2008 What we learned from P
Kelsey Ruger, Pop Labs
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O N L I N E.
Was heißt eigentlich „Online“?
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Ahead of Time
Die Trends von morgen bereits heute?
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Nun eine kleine Selbstanalyse.
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Kennen Sie Monty?
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Wenn nicht,
lernen Sie mich heute kennen!
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Monty Metzger
www.monty.de
monty@monty.de
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Welche Medien nutze ich?
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Ich veröffentliche Texte.
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Ich veröffentliche Videos.
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Ich veröffentliche Fotos.
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Ich veröffentliche
meine Reiseplanung.
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Ich veröffentliche mein Profil.
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Ich veröffentliche
mein Präsentationen.
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Ich veröffentliche laufend
neue Statusmeldungen,
Gedanken und Ideen
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www.twitter.com/montymetzger
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Ich engagiere mich.
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Ich nütze mobile Medien.
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Ich schaue Fernsehen.
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Ich lese Blogs und Online Magazine.
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Ich lese Bücher.
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Ich lese Zeitschriften.
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... aber nur, wenn ich diese Geschenk bekomme.
Danke - Air Berlin.
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Ich bin teil einer
multimedialen
Unterhaltung.
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A Digital Conversation.
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Monty Metzger
www.monty.de
monty@monty.de
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Was kann eigentlich
alles verschickt
werden?
Ein kurzer Erfahrungsbericht.
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Shifting Paradigm
Skip Viewpoints & Changing Perspectives
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\"This 'telephone'
has too many shortcomings
to be seriously considered as a
means of communication.\"
1876
Western Union internal memo, 1876
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\"Everything
that can be invented
has been invented.\"
Charles H. Duell, Commissioner,
1899
U.S. Office of Patents, 1899.
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1979, the first commercial
mobile phone was launched
by NTT in Japan.
1979
WIKIPEDIA
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1989 the WWW was invented at CERN in Geneva.
1992 the World -Wide Web
1992
was released.
Picture: Worlds First Web-Server
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In April 1994, \"Jerry's Guide to
the World Wide Web\" was
renamed \"Yahoo!\"
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1994Page 65 © 2008 Ahead of Time GmbH

1995 - Amazon.com went online.
1995
Wikipedia
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1998 Google Inc. was founded.
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1998
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1999
i-mode was launched
in Japan.
1999
Wikipedia
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NTT Docomo in Japan
introduced
3G (Third Generation)
Network.
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2001Page 69 © 2008 Ahead of Time GmbH

Germany
bidding for UMTS (3G) licenses.
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2004 Page 70 © 2008 Ahead of Time GmbH

3.3 billion mobile phone
users worldwide.
500M China, 250M US, 225 M India.
(November 2007)
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2007
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3G continued growth,
20-25% penetration in western markets,
70% penetration in Korea and Japan.
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2007
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OPERA Browser
12 mio active users
2,5 billion Page Impressions per month
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2008 Page 73 © 2008 Ahead of Time GmbH

2007, the
iPhone was introduced.
Until today, 6 Mio. have been sold worldwide.
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2007 Page 74 © 2008 Ahead of Time GmbH

2008, the
iPhone 3G was introduced.
2008
June 9th, 2008
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Today,
98% of iPhone Users
surf the Internet.
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2008
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„mobile“ is new „battleground“
for Tech-Companies.
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2007 Page 77 © 2008 Ahead of Time GmbH

Ahead of Time.
Der Zeit voraus.
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Von der
Zukunft
in die
Gegenwart.
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Wohin geht die Reise im digitalen Zeitalter?
Reise in die Zukunft.
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The future is here.
It‘s just not widely
distributed yet.
William Gibson
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The World
is flat?
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The World
is spiky!
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Mega-Cities.
Globale Hot-Spots.
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Rahmenbedingungen.
Wachstum für Innovation.
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Mega-Cities.
Globale Hot-Spots.
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Trend Tour.
Die Zukunft des Marketing
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Rahmenbedingungen.
Hot-Spots für Innovation.
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Von der
Zukunft
in die
Gegenwart.
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Future Shopping
Who is your Consumer?
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Who is your Consumer?
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Who is your Consumer?
Technographics vs. Demograhics
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Social Retailling
Discovery Wines
Top Sellers
Long Tail
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Top Selling
Ranking Queen sells the top 10 products only
Tokyo, Japan
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What is sold here?
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T-Shirts at UNIQLO
Flagship Store, Tokyo
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Retail Innovation
Shopping on the next level
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Shop, Scan & Deliver
Container Store, New York City
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Social Retailling
Mirror by Icon Nicholson
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Social Retailling
Discovery Wines
Social Retailling
Mirror by Icon Nicholson
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Customer Customize
Your unique product
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Customer Customize
Your unique product
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Ubiquitous Commerce
Special Interest Shops
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Easy to use?
User+Ability = Usability.
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Visual Search
Web 2.0 meets eCommerce
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Visual Search
Look-a-like-search
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Authenticity
What consumers really want.
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Authenticity:
25% percent of
people have posted
reviews of products
or services online,
providing a service
to other shoppers.
Yahoo and OMD Study, 2007
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User Generated Content
Text & Video Reviews
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91% rank
consumer content
as the #1 aid to a
buying decision.
JC Williams Group, 2007
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Never Shop Alone.
Stuff you like. People like you.
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Social Shopping
Web 2.0 meets eCommerce
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Social Networking
500+ Groups for „Shopping“
Biggest Group 20.000+ members
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Von der
Zukunft
in die
Gegenwart.
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AMAZON launched the
eBook „Kindle“.
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2007Page 118 © 2008 Ahead of Time GmbH

2010
Mobile Technology
ePaper will become mainstream
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Mobile Communication.
ePaper, Virtual Avatar & Identitfication.
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Mixed Reality.
Mobile Tutor.
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Ubiquitous Network.
Einkaufen in der Zukunft.
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Von der
Zukunft
in die
Gegenwart.
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Join the
Digital
Conversation
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Mobile is speeding up
this conversation!
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TIME
Speed of Communication
1 Week
1 Day
1 Hours
1 Minute
........
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How big is your
Digital
Footprint?
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Social Map.
Analyse your digital activities.
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What do you learn
from all this?
‣ Digital Conversation.
‣ Paradigm Shift:
Change your Viewpoint.
‣ HotSpots:
From the future to the present.
‣ Mobile is the new battleground.
‣ Consumer Technographics.
‣ Shopping Trends: New Retail
Experience, Customization,
Visual Search, Social Shopping.
‣ Social Map:
Your Digital Footprint.
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Create the Future.
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Ahead of Time GmbH
‣ Monty C. M. Metzger
Founder
t 089 - 1212 72 99
m 0178 - 81 66 818
e monty@aheadoftime.de
‣ www.aheadoftime.de
www.manager-tours.de
‣ Private Blog:
www.monty.de
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