N.C. State Fair and social media

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N.C. State Fair and social media

  1. 1. Social media and the N.C. State Fair
  2. 2. <ul><li>Who we are </li></ul><ul><li>Campaign goals </li></ul><ul><li>Target audiences </li></ul>
  3. 3. <ul><li>ncstatefair.org </li></ul><ul><li>988,303 visits in past year </li></ul><ul><li>4.2 million page views </li></ul><ul><li>Sept & Oct – 50% direct traffic </li></ul>
  4. 4. <ul><li>Deep Fried blog </li></ul><ul><li>24,410 visits since Aug. 1 </li></ul><ul><li>50,478 page views </li></ul><ul><li>52% traffic from ncstatefair.org </li></ul>
  5. 5. <ul><li>Facebook </li></ul><ul><li>1,898 friends </li></ul><ul><li>691 photos tagged </li></ul><ul><li>Still adding about 15 friend requests weekly </li></ul><ul><li>Reached 1,000 friends on Sept. 29 </li></ul>
  6. 6. <ul><li>Twitter </li></ul><ul><li>520 following </li></ul><ul><li>396 followers </li></ul><ul><li>594 updates </li></ul><ul><li>62 DMs </li></ul>
  7. 7. <ul><li>MySpace </li></ul><ul><li>836 friends </li></ul><ul><li>4,162 blog post views </li></ul><ul><li>7,179 page views </li></ul>
  8. 8. <ul><li>YouTube channel </li></ul><ul><li>24 uploaded videos </li></ul><ul><li>31,129 total views </li></ul><ul><li>31 subscribers </li></ul>
  9. 9. <ul><li>Influence on the fair industry </li></ul><ul><li>Media relations </li></ul>
  10. 12. <ul><li>Challenges </li></ul><ul><ul><li>Internal </li></ul></ul><ul><ul><li>Governmental </li></ul></ul>
  11. 13. <ul><li>Future plans </li></ul><ul><ul><li>2009 N.C. State Fair </li></ul></ul><ul><ul><li>Departmental social media </li></ul></ul>
  12. 14. <ul><li>@NCStateFair </li></ul><ul><li>www.2008ncstatefair.blogspot.com </li></ul><ul><li>info.ncagr.com/blog </li></ul><ul><li>[email_address] </li></ul><ul><li>karlie.justus@ncagr.gov, @KarlieJ </li></ul><ul><li>[email_address] </li></ul>

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