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Innovation and the continuous development of new and improved products are key to the design process. This topic considers the relationship between the design cycle and the product cycle. It moves on to explore the role of invention in innovation and the impact of market pull and technology push on product innovation. Establishing and developing markets for products are a critical element of the product cycle.
lone inventor – An individual working outside or inside an organization who is committed to the invention of a novel product and often becomes isolated because s/he is engrossed with ideas which imply change and are resisted by others.
it is becoming increasingly difficult to be a successful lone inventor
Most products are now quite complex and rely on expertise from various disciplines.
Most designs are developed by multidisciplinary teams
The amount of investment required is often too much for one individual.
product champion - An influential individual, usually working within an organization, who develops an enthusiasm for a particular idea or invention and “champions” it within the organization.
The product champion is often a forceful personality with much influence in a company. He/she is more astute at being able to push the idea through the various business channels and is often able to consider the merits of the invention more objectively.
Pioneering means being ahead of the competitors by introducing a new product first.
It is the most risky (costly) strategy but one with the potential for the largest gains
A pioneering company requires a strong research and development (R&D) capability, which is expensive. A pioneering company needs to be financially secure and requires product champions to push new ideas.
Consider the Sony or Apple companies and their various pioneering developments.
Good market research can offset some risk, but is problematic for novel products