0
Why IAs are needed in the kitchen
      Better content management through information architecture




  Ruud Ruissaard
  ...
What’s happening?

 Content management in the IA community
   Presentations: Int’l IA Summit   < 7%
                  Euro...
MIND THE GAP
BRIDGE THE GAP
 MIND THE GAP
Front stage


  Available information
  Features and functions
  +/- User experience



  Structured content
  Search & fi...
Back stage


  Content management Systems




  Content management Organization




  Content management Processes
Statement




No front stage without a back stage

No front stage UX without a backstage UX
An example
Tuschinski




Abraham Icek Tuschinski
(1886-1942)
Front stage UX
Below the surface
Below the surface
Above the surface
Back stage (past)
Back stage (present)
Back stage (neglected)
An example
Elements of restaurant UX *

  Amount of choice on the menu
  Quality & price of food
  Quality and timing of service
  Ho...
Gordon Ramsay
Statement



No front stage without a back stage

No front stage UX without a back stage UX
Current state
of ‘our kitchen’
Current CM practice


                 Systems



                   CM


     Processes             Organization
Limited focus
on systems

         Experience (UX) & Expectations




                  System


Technology               ...
Corporate satisfaction
with CMS implementations




                   37%


Source: Sixapart
CM and IT




            IT
                 CMS
Some relevant statistics


   On budget           51%
   Meet expected ROI   59%
    On time delivery   38%




Source: CIO
On time delivery: Europe


Sweden                          44%   Israel        8%
Switzerland                     24%   Fr...
Why most IT projects
go wrong?



  Requirements: ambiguous, incomplete and contradictory

  Budgets: insufficient, inflex...
Why most CM projects
go wrong?


 Often overlooked as an imperative
 Complexity is underestimated
 CM crew is neglected
 L...
Are the organizations to blame?
Everybody can be a web designer!
CM systems of the
Dutch government

Net Toolbox                      e-Grip                            Mercury            ...
Desired CM practice


               Systems




   Processes             Organization
Information architect
in the kitchen

 Knowledge
 Skills
 Methods


 Mindset
 Attitude
 Motivation
To do list


1. Apply IA expertise to content management
2. Adopt a holistic approach
3. Advise the organization dealing w...
Holistic approach



Back stage mindset   Front stage mindset

Abstract actors      Human

Efficiency           Creative

...
Bridging the gap
Advise the organization
dealing with change
Rule #1: Know your clientele
Rule #2: Identify the actors
Rule #3: Keep it F… simple
Rule #3: Keep it F… simple
Rule #4: Know your USP
Important approaches
APPROACH 1:

Know the business




                   Content



              Context    Crew
APPROACH 2:

Design the makeable




       Desired practice   Current practice
APPROACH 3:

Orchestrate the change




         Desired practice               Current practice




                     ...
APPROACH 4:

Communicate & cooperate
And now…
And now…
Thanks!
Euro IA In The Kitchen
Euro IA In The Kitchen
Euro IA In The Kitchen
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Euro IA In The Kitchen

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Presentation of Ruud Ruissaard (Informaat.nl) at the EuroIA 2008 in Amsterdam concerning the role and value of information architects in the area of content management.

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Transcript of "Euro IA In The Kitchen"

  1. 1. Why IAs are needed in the kitchen Better content management through information architecture Ruud Ruissaard Informaat.nl Sept 2008
  2. 2. What’s happening? Content management in the IA community Presentations: Int’l IA Summit < 7% EuroIA < 2% Mailing lists: SIGIA-L < 5% IxDA < 2% Information architecture in the CM community Presentations: CM forum < 8% Mailing list: CMS list < 11%
  3. 3. MIND THE GAP
  4. 4. BRIDGE THE GAP MIND THE GAP
  5. 5. Front stage Available information Features and functions +/- User experience Structured content Search & find Navigation
  6. 6. Back stage Content management Systems Content management Organization Content management Processes
  7. 7. Statement No front stage without a back stage No front stage UX without a backstage UX
  8. 8. An example
  9. 9. Tuschinski Abraham Icek Tuschinski (1886-1942)
  10. 10. Front stage UX
  11. 11. Below the surface
  12. 12. Below the surface
  13. 13. Above the surface
  14. 14. Back stage (past)
  15. 15. Back stage (present)
  16. 16. Back stage (neglected)
  17. 17. An example
  18. 18. Elements of restaurant UX * Amount of choice on the menu Quality & price of food Quality and timing of service Hospitality and atmosphere Coordination between ‘black’ & ‘white’ Efficiency Profitability Quality of products * Courtesy of Ruth Ellison
  19. 19. Gordon Ramsay
  20. 20. Statement No front stage without a back stage No front stage UX without a back stage UX
  21. 21. Current state of ‘our kitchen’
  22. 22. Current CM practice Systems CM Processes Organization
  23. 23. Limited focus on systems Experience (UX) & Expectations System Technology Features
  24. 24. Corporate satisfaction with CMS implementations 37% Source: Sixapart
  25. 25. CM and IT IT CMS
  26. 26. Some relevant statistics On budget 51% Meet expected ROI 59% On time delivery 38% Source: CIO
  27. 27. On time delivery: Europe Sweden 44% Israel 8% Switzerland 24% France 6% Czech Republic 20% Belgium 4% Germany 19% Italy 4% Denmark 16% Netherlands 4% UK 11% Russia 4% Finland 8% Spain 4% Source: http://news.bbc.co.uk
  28. 28. Why most IT projects go wrong? Requirements: ambiguous, incomplete and contradictory Budgets: insufficient, inflexible and poorly managed Stakeholders: too many, hidden agendas and changing
  29. 29. Why most CM projects go wrong? Often overlooked as an imperative Complexity is underestimated CM crew is neglected Lack of experience and expertise Out-of-the-box deployment of CMS
  30. 30. Are the organizations to blame?
  31. 31. Everybody can be a web designer!
  32. 32. CM systems of the Dutch government Net Toolbox e-Grip Mercury Snelsite .Net CMS Sitecore e-Synergy MMBase Standaardsite.nl Add-it Easy Site / Communit-E (ECMS) MyAdmin Stellent Content Management Suite Ans Ebiss Itemware Nedloket Sydox Communicty Content Engine anyMeta ECMsuite Nucontroller CMS T-site Ariadne Ektron Octopussy Transiciel CMS Basisschoolweb emagiC CMS OMA21 Tridion Boardwalk CMS Eskion One-to-One Content triptic CMS Brein WebGen Exedo CMS OpenIMS - Content Troyce® Software Suite C-Space Exolog Total Website Management Mangement Server (CMS) TYPO3 C2K-WCM GridBuilder ORCA CMS VIP Content Manager GX WebManager Ovalon CMS WAXTRAPP Carerix Hippo CMS PageProcessor CMS WeB CMS CastManage I-Park Platform PASTRYcms Web-tools CMS cBase IBAS CMS pH8.CMS Web3 PSHE Changer iBOLT Portal Phoundry Web4all R2 Cimple Ibuildings E-business Platform PostNuke WebGUI CMS iCMS Prosite WebHare Application Portal CMS WebWork Aspacts BV PSHE Webworxx CMS Enterprise platform iFocus Content Manager PublishHQ WIS CMS CMS Yentel Imbrium (Open Source) RASter Xsites CMS cmsNet Infodome Roxen CMS Xtive CMS Coherence Intraxxion CMS Scrivo ZappEngine Conclusion CMS IPROX SIMsite ®WebDirector Container ItemPublisher SiteDirector Content Management Server 2002 IWES content management systeem SiteFeeling Datavos La Maquina Sitemanager DigiLinks Content Engine Livelink Smartsite Content Management Server Digitaal Loket Lynkx Discovery Server Mambo dotGEM Gemeente-Portaal Mediasurface DPS Dutchbrite Web-OS Source: Dutch government
  33. 33. Desired CM practice Systems Processes Organization
  34. 34. Information architect in the kitchen Knowledge Skills Methods Mindset Attitude Motivation
  35. 35. To do list 1. Apply IA expertise to content management 2. Adopt a holistic approach 3. Advise the organization dealing with change (‘delta’)
  36. 36. Holistic approach Back stage mindset Front stage mindset Abstract actors Human Efficiency Creative Reuse Emotional Standardization Enjoyable Productivity Usability
  37. 37. Bridging the gap
  38. 38. Advise the organization dealing with change
  39. 39. Rule #1: Know your clientele
  40. 40. Rule #2: Identify the actors
  41. 41. Rule #3: Keep it F… simple
  42. 42. Rule #3: Keep it F… simple
  43. 43. Rule #4: Know your USP
  44. 44. Important approaches
  45. 45. APPROACH 1: Know the business Content Context Crew
  46. 46. APPROACH 2: Design the makeable Desired practice Current practice
  47. 47. APPROACH 3: Orchestrate the change Desired practice Current practice (‘delta’)
  48. 48. APPROACH 4: Communicate & cooperate
  49. 49. And now…
  50. 50. And now…
  51. 51. Thanks!
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