THIS IS IT A MAJESTIC TRIBUTE TO THE ETERNAL KING OF POP
The Michael Jackson Fever <ul><li>•  Approximately  50o million  records sold worldwide </li></ul><ul><li>• Most Successfu...
Michael Jackson – India’s fave popstar <ul><li>• Dominated the  Indian media  and social networks </li></ul><ul><li>• All ...
MJ’s worldwide magic and presence
THIS IS IT – The magic lives on… <ul><li>Michael Jackson’s latest docu-film, ready for a worldwide release on October 28, ...
Michael Jackson’s This Is It – What is it? <ul><li>This is It will offer Jackson fans and music lovers worldwide a rare, b...
This Is It – Concept & Strategies <ul><li>Possibly the most anticipated Hollywood release of 2009 </li></ul><ul><li>A once...
Sony Music G3 Groove Nights <ul><li>A cool and quirky Michael Jackson party to be conducted on October 28, 2009, coincidin...
This Is It party – Who are the organisers? <ul><li>Sony Music and Galatta Media spearhead this one-of-a-kind concept party...
Your brand and This Is It – Cost details TITLE SPONSOR INVESTMENT Rs. 6 lakhs ASSOCIATE SPONSOR INVESTMENT Rs. 3 lakhs CO-...
Your brand and This Is It - Visibility <ul><li>Central prominent branding across all online and offline collateral that pr...
Your brand and This Is It - Visibility <ul><li>Branding across all online and offline collateral that promote the Sony Mus...
Your brand and This Is It - Visibility <ul><li>Branding in organiser-specified spots across major online and offline colla...
This Is It – Your perfect PR space! GALATTA MEDIA (Galatta.com, Galatta Cinema, G3, Galatta Global Events) President & COO...
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THIS IS IT

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THIS IS IT
A MAJESTIC TRIBUTE TO THE ETERNAL KING OF POP

GALATTA MEDIA
(Galatta.com, Galatta Cinema, G3, Galatta Global Events)

President & COO:
GIRISH RAMDAS
Phone: +91 98407 33333
Email: girish@galatta.com

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THIS IS IT

  1. 1. THIS IS IT A MAJESTIC TRIBUTE TO THE ETERNAL KING OF POP
  2. 2. The Michael Jackson Fever <ul><li>• Approximately 50o million records sold worldwide </li></ul><ul><li>• Most Successful Entertainer of ALL TIME per the Guinness Book of World Records </li></ul><ul><li>Michael Jackson and Thriller- A worldwide pop culture phenomenon </li></ul><ul><li>• Member: Rock N Roll Hall of Fame </li></ul><ul><li>• 13 Grammy Awards </li></ul><ul><li>• First Artist to truly embrace the visual medium and the ‘ music video ’. </li></ul><ul><li>Responsible for making MTV a household name </li></ul><ul><li>MTV’s Award for Video Excellence is named the Michael Jackson Video Vanguard Award. </li></ul><ul><li>• Thriller is the largest selling album EVER. </li></ul><ul><li>A whopping 25% of the iTunes Top 100 was Michael Jackson songs, with 6 in the Top 10 </li></ul><ul><li>• 5 Million Albums have been sold worldwide since June 26th </li></ul><ul><li>• Michael Jackson is the highest selling musical artist in 2009…WITHOUT ANY NEW MATERIAL. </li></ul><ul><li>• 13 Million people have visited michaeljackson.com since June 26th. </li></ul>
  3. 3. Michael Jackson – India’s fave popstar <ul><li>• Dominated the Indian media and social networks </li></ul><ul><li>• All Stores were out of stock in 3 days </li></ul><ul><li>Till Today Michael Jackson has the Top 5 selling albums in the country. </li></ul><ul><li>Sales in 2009 are over 250,000 units in India. About 30% of SMI’s total international throughput, and approximately 10% OF THE TOTAL INTERNATIONAL MUSIC BUSINESS IN INDIA . </li></ul><ul><li>• Demand not confined to the Urban and Urbane…huge upcountry demand from counters like Mathura, Varanasi, Madurai, Vizag, and Raipur </li></ul><ul><li>Key MJ markets are Mumbai, Chennai, Hyderabad, Bangalore and Delhi. </li></ul><ul><li>Countless ‘ tribute concerts ’ across the country </li></ul><ul><li>• Shahrukh Khan, AR Rahman, Prabhudeva among those profoundly impacted by his death, and participated in tribute videos or concerts. </li></ul>
  4. 4. MJ’s worldwide magic and presence
  5. 5. THIS IS IT – The magic lives on… <ul><li>Michael Jackson’s latest docu-film, ready for a worldwide release on October 28, 2009. </li></ul><ul><li>An extremely cool media concept where the movie is scheduled to play ONLY for two weeks after release, worldwide. </li></ul><ul><li>Advance bookings for show tickets began mid-September itself, charging up the hype of the MJ phenomenon. </li></ul><ul><li>Four months after MJ’s demise, This Is It is a fabulous tribute and never-before-seen film with unseen onstage and backstage footage from the This Is It tour preps, Michael’s candid words on camera, his last compositions and much more. </li></ul><ul><li>An unimaginable platform for brand association, given the unmatched fanbase and popularity of MJ not only around the world, but in India as well. </li></ul><ul><li>Sony Pictures’ most awaited release for 2009. </li></ul><ul><li>A movie sure to become a craze for its two weeks running, a collectors’ item when the DVD is released and consequently, every event revolving around this movie will be an unforgettable experience. </li></ul>
  6. 6. Michael Jackson’s This Is It – What is it? <ul><li>This is It will offer Jackson fans and music lovers worldwide a rare, behind-the-scenes look at the performer as he developed, created and rehearsed for his sold-out concerts that would have taken place beginning this summer in London’s O2 Arena. </li></ul><ul><li>Chronicling the months from April through June, 2009, the film is drawn from more than one hundred hours of behind-the-scenes footage, featuring Jackson rehearsing a number of his songs for the show. Audiences will be given a privileged and private look at the singer, dancer, filmmaker, architect, and genius as he creates and perfects his final show. </li></ul><ul><li>This Is It is a Sony Worldwide property </li></ul><ul><li>90 minutes in length </li></ul><ul><li>Contains: Behind the scenes footage of the ‘This is It’ stage rehearsals; Interviews with friends of Michael Jackson; 3-D sequences originally filmed as part of the concert performance. </li></ul>
  7. 7. This Is It – Concept & Strategies <ul><li>Possibly the most anticipated Hollywood release of 2009 </li></ul><ul><li>A once in a Lifetime, First and Last Chance to experience the magic of Michael Jackson on the big screen </li></ul><ul><li>Worldwide Simultaneous Release: Oct 28, 2009 </li></ul><ul><li>Limited Engagement theatrically: 2 WEEKS ONLY, with approx. 150 prints in 40+ centres! </li></ul><ul><li>This will be a must-see event in a concert-like atmosphere </li></ul><ul><li>Multimedia Blitz of ‘This is It’ Artwork, Theatrical Trailers, TV and Radio Spots and Michael Jackson Videos to kick off on October 1. </li></ul><ul><li>In-theatre promotions in advance of release…Moonwalk Contests, Message Walls, Theater Staff dressed like MJ </li></ul><ul><li>Pre Booking incentivized through MJ musical product as premiums </li></ul><ul><li>Retail activation at music stores. Purchase of CDs linked to premiere tickets etc. </li></ul><ul><li>Press Conference </li></ul>
  8. 8. Sony Music G3 Groove Nights <ul><li>A cool and quirky Michael Jackson party to be conducted on October 28, 2009, coinciding with the release of This Is It </li></ul><ul><li>The event combines an exclusive premiere of this most awaited movie on urban screens across Chennai, followed by a theme party to pay tribute to the ONLY King Of Pop, Michael Jackson </li></ul><ul><li>The premiere will be held at Chennai’s foremost multiplex, Sathyam Cinemas (225 seats in Elite class). </li></ul><ul><li>The party is to be thrown at one of Chennai’s premier nightspots – Dublin @ The Park Sheraton or Pasha @ The Park Hotel or Blend @ The Taj Mount Road </li></ul><ul><li>250-400+ of Chennai’s HNIs invited to the party, plus a select no. of people who will win passes to the premiere as well – online promos and contests will be conducted to select the winners; making it a great marketing and visibility campaign </li></ul><ul><li>An evening of fabulous music and beverages, celebrity and socialite guests, goodie-bags with interesting return gifts, presentation slots and huge elitist branding opportunities </li></ul>THIS IS IT – THE PARTY OF THE YEAR!
  9. 9. This Is It party – Who are the organisers? <ul><li>Sony Music and Galatta Media spearhead this one-of-a-kind concept party. </li></ul><ul><li>Sony Music and Sony Corporation are owners of some of the hottest creative mega-properties worldwide, including many of Michael Jackson’s music albums. Sony Pictures is the property owner of This Is It. </li></ul><ul><li>Galatta Media is a reputed movie and media company that owns world-class properties like Galatta.com (movie portal with 10 lakh registered subscribers and 30 lakh visitors), Galatta Cinema magazine (a one-of-a-kind movie magazine with 85,000 copies in print and read by over 9 lakh readers), G3 (a popular and successful Page 3 supplement available for free to 10,000 Chennai-ites) and Galatta Global Events (organiser of the successful Mega Star Nite for 75 Years of Tamil Cinema in 2007. </li></ul><ul><li>Together, we have created the brand Sony Music G3 Groove Nights, a long-term series of exciting events that include music, the arts, theatre and much more. </li></ul>Sony Music This Is It G3 Groove Nights
  10. 10. Your brand and This Is It – Cost details TITLE SPONSOR INVESTMENT Rs. 6 lakhs ASSOCIATE SPONSOR INVESTMENT Rs. 3 lakhs CO-SPONSOR INVESTMENT Rs. 1.5 lakhs PRODUCT SPONSOR INVESTMENT A select type of products per sponsor, to be decided by event organisers Galatta Media and Sony Music DEADLINE TO AGREE UPON SPONSORSHIP OPTION: 17.10.2009 PAYMENT TERMS: 100% advance via cheque to Galatta Media, on or before 20.10.2009 DEADLINE TO RECEIVE LOGOS, BRAND AND COMPANY PROFILE, PRESENTATION VIDEO, ETC.: On or before 20.10.2009
  11. 11. Your brand and This Is It - Visibility <ul><li>Central prominent branding across all online and offline collateral that promote the Sony Music G3 Groove Nights This Is It party – invitation cards, party passes, on-ground banners at the Theatre and Nightclub, online promos on Galatta.com, print prominence in Galatta Cinema and G3, on the return gifts, etc. </li></ul><ul><li>The party will then be named “TITLE SPONSOR presents Sony Music G3 Groove Nights This Is It party”. </li></ul><ul><li>Top-notch brand recall and brand fit with Chennai’s Who’s Who and young urban elite. </li></ul><ul><li>An unforgettable alliance with a Michael Jackson property which will receive editorial coverage across various media. </li></ul><ul><li>Slot for a 4-minute presentation video and short introduction of the TITLE SPONSOR company/ brand at the party venue. </li></ul><ul><li>Out of the elite set of 225 special invitees for the grand premiere of the movie, 75 will be given to the TITLE SPONSOR along with the opportunity to give away a branded product to the 400+ guests at the party. </li></ul>For the TITLE SPONSOR
  12. 12. Your brand and This Is It - Visibility <ul><li>Branding across all online and offline collateral that promote the Sony Music G3 Groove Nights This Is It party – invitation cards, party passes, on-ground banners, online promos on Galatta.com, etc. </li></ul><ul><li>An unforgettable alliance with a Michael Jackson property which will receive editorial coverage across various media. </li></ul><ul><li>A slot for a 2-minute introduction to the CO-SPONSOR company/ brand. </li></ul><ul><li>Out of the elite set of 225 special invitees for the grand premiere of This Is It the movie, 40 will be given to the CO-SPONSOR. </li></ul><ul><li>The opportunity to give away a branded product to the 400+ guests at the party. </li></ul>For the CO-SPONSOR
  13. 13. Your brand and This Is It - Visibility <ul><li>Branding in organiser-specified spots across major online and offline collateral that promote the Sony Music G3 Groove Nights This Is It party – invitation cards, party passes, online promos on Galatta.com, etc. </li></ul><ul><li>An unforgettable alliance with a Michael Jackson property which will receive editorial coverage across various media. </li></ul><ul><li>The ASSOCIATE SPONSOR company/ brand will be mentioned clearly in the welcome and thank you speeches. </li></ul><ul><li>Out of the elite set of 225 special invitees for the grand premiere of This Is It the movie, 25 will be given to the ASSOCIATE SPONSOR to give away to their elitist members. </li></ul><ul><li>The opportunity to give away a branded product to the 400+ guests at the party. </li></ul>For the ASSOCIATE SPONSOR
  14. 14. This Is It – Your perfect PR space! GALATTA MEDIA (Galatta.com, Galatta Cinema, G3, Galatta Global Events) President & COO: GIRISH RAMDAS Phone: +91 98407 33333 Email: [email_address] SOUNDS EXCITING? CONTACT US!

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