By Karl Schindel
Karl Schindel <ul><li>1998 Proud Alum of ISU in Marketing </li></ul><ul><li>1999-2003 Manager of Web Communications for Fo...
Karl Schindel <ul><li>2003-2006 Owner of my own computer business, and Manager of a bookstore </li></ul><ul><li>2006-2008 ...
Current State of Graduate Program Websites at Iowa State?
Current State of Graduate Program Websites at Iowa State. <ul><li>All are following at least some of what is listed in thi...
What makes a good website?
What are prospective students looking for?
ISU’s Graduate College Website
ISU’s Graduate College Website <ul><li>The Number 1 page viewed by visitors to the Graduate College is the Graduate Requir...
What do Applicants Expect?
What do Applicants Expect? and What do Applicants Want?
What Applicants Expect <ul><li>Professional Look and Feel of your website. </li></ul>
What Applicants Expect <ul><li>Professional Look and Feel of your website. </li></ul><ul><ul><li>i.e. Looks like a part of...
What Applicants Expect <ul><li>Professional Look and Feel of your website. </li></ul><ul><ul><li>i.e. Looks like a part of...
What Applicants Expect <ul><li>Program Information </li></ul>
What Applicants Expect <ul><li>Program Information </li></ul><ul><li>Example:  http://www.hci.iastate.edu/Academics/phd.ph...
What Applicants Expect <ul><li>Program Admission Requirements / How to Apply </li></ul>
What Applicants Expect <ul><li>Program Admission Requirements / How to Apply </li></ul><ul><li>Examples:  http://www.hci.i...
What Applicants Want
What Applicants Want <ul><li>Easy Navigation </li></ul>
What Applicants Want <ul><li>Easy Navigation </li></ul><ul><ul><li>Clean, Simple, Intuitive </li></ul></ul>
What Applicants Want <ul><li>Easy Navigation </li></ul><ul><ul><li>Clean, Simple, Intuitive </li></ul></ul><ul><ul><li>Way...
What Applicants Want <ul><li>Easy Navigation </li></ul><ul><ul><li>Clean, Simple, Intuitive </li></ul></ul><ul><ul><li>Way...
What Applicants Want <ul><li>Information that sets your webpages apart </li></ul><ul><ul><li>Demographic Information/Stati...
What Applicants Want <ul><li>Information that sets your webpages apart </li></ul><ul><ul><li>Points of Pride  http://www.g...
What Applicants Want <ul><li>Information that sets your webpages apart </li></ul><ul><ul><li>Awards/Areas of Prominence </...
What Applicants Want <ul><li>Information that sets your webpages apart </li></ul><ul><ul><li>Career Information/Program Em...
What Applicants Want <ul><li>Information that sets your webpages apart </li></ul><ul><ul><li>Types of research </li></ul><...
What Applicants Want <ul><li>Information that sets your webpages apart </li></ul><ul><ul><li>Types of research </li></ul><...
What Applicants Want <ul><li>Information that sets your webpages apart </li></ul><ul><ul><li>Types of research </li></ul><...
What Applicants Want <ul><li>Information that sets your webpages apart </li></ul><ul><ul><li>Types of research </li></ul><...
What Applicants Want <ul><li>Information that sets your webpages apart </li></ul><ul><ul><li>Faculty Information </li></ul...
Summary
Current State of Graduate Program Websites at Iowa State. <ul><li>All are following at least some of what is listed in thi...
Now What?
Taking Steps to Improve Your Websites
Taking Steps to Improve Your Websites <ul><li>Find out where people are going on your website.  (Ask your techs if you don...
Taking Steps to Improve Your Websites <ul><li>Find out the top questions applicants ask your program.  Put what they ask f...
Taking Steps to Improve Your Websites <ul><li>Review your current website.  </li></ul><ul><ul><li>Is it current? </li></ul...
Where do I go for help?
Where do I go for help? <ul><li>Ask Karl? </li></ul>
Where do I go for help? <ul><li>ITS Web Development Services </li></ul>
Where do I go for help? <ul><li>ITS Web Development Services </li></ul><ul><ul><li>Build </li></ul></ul><ul><ul><li>Update...
Where do I go for help? <ul><li>ITS Web Development Services </li></ul><ul><li>http://www.it.iastate.edu/webdev/ </li></ul...
Good Luck Recruiting!
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Smart Practices For Graduate Program Websites

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SMART Practices for Graduate Program Websites

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Smart Practices For Graduate Program Websites

  1. 1. By Karl Schindel
  2. 2. Karl Schindel <ul><li>1998 Proud Alum of ISU in Marketing </li></ul><ul><li>1999-2003 Manager of Web Communications for Fortune 500 Company </li></ul>
  3. 3. Karl Schindel <ul><li>2003-2006 Owner of my own computer business, and Manager of a bookstore </li></ul><ul><li>2006-2008 ISU Graduate College IT </li></ul>
  4. 4. Current State of Graduate Program Websites at Iowa State?
  5. 5. Current State of Graduate Program Websites at Iowa State. <ul><li>All are following at least some of what is listed in this presentation. </li></ul>
  6. 6. What makes a good website?
  7. 7. What are prospective students looking for?
  8. 8. ISU’s Graduate College Website
  9. 9. ISU’s Graduate College Website <ul><li>The Number 1 page viewed by visitors to the Graduate College is the Graduate Requirements page. </li></ul><ul><li>http://www.grad-college.iastate.edu </li></ul>
  10. 10. What do Applicants Expect?
  11. 11. What do Applicants Expect? and What do Applicants Want?
  12. 12. What Applicants Expect <ul><li>Professional Look and Feel of your website. </li></ul>
  13. 13. What Applicants Expect <ul><li>Professional Look and Feel of your website. </li></ul><ul><ul><li>i.e. Looks like a part of ISU’s website. </li></ul></ul>
  14. 14. What Applicants Expect <ul><li>Professional Look and Feel of your website. </li></ul><ul><ul><li>i.e. Looks like a part of ISU’s website. </li></ul></ul><ul><ul><li>Examples: </li></ul></ul><ul><ul><li>http://www.cs.iastate.edu/ </li></ul></ul><ul><ul><li>http://www.bcb.iastate.edu/ </li></ul></ul>
  15. 15. What Applicants Expect <ul><li>Program Information </li></ul>
  16. 16. What Applicants Expect <ul><li>Program Information </li></ul><ul><li>Example: http://www.hci.iastate.edu/Academics/phd.php </li></ul>
  17. 17. What Applicants Expect <ul><li>Program Admission Requirements / How to Apply </li></ul>
  18. 18. What Applicants Expect <ul><li>Program Admission Requirements / How to Apply </li></ul><ul><li>Examples: http://www.hci.iastate.edu/Academics/phd.php </li></ul><ul><ul><li>http://www.cs.iastate.edu/gradadm/applying.shtml </li></ul></ul>
  19. 19. What Applicants Want
  20. 20. What Applicants Want <ul><li>Easy Navigation </li></ul>
  21. 21. What Applicants Want <ul><li>Easy Navigation </li></ul><ul><ul><li>Clean, Simple, Intuitive </li></ul></ul>
  22. 22. What Applicants Want <ul><li>Easy Navigation </li></ul><ul><ul><li>Clean, Simple, Intuitive </li></ul></ul><ul><ul><li>Way to get back to homepage </li></ul></ul>
  23. 23. What Applicants Want <ul><li>Easy Navigation </li></ul><ul><ul><li>Clean, Simple, Intuitive </li></ul></ul><ul><ul><li>Way to get back to homepage </li></ul></ul><ul><ul><li>Link to Apply </li></ul></ul>
  24. 24. What Applicants Want <ul><li>Information that sets your webpages apart </li></ul><ul><ul><li>Demographic Information/Statistics </li></ul></ul><ul><ul><li>http://www.genetics.iastate.edu/statistics.html </li></ul></ul>
  25. 25. What Applicants Want <ul><li>Information that sets your webpages apart </li></ul><ul><ul><li>Points of Pride http://www.genetics.iastate.edu/whyisu.html </li></ul></ul>
  26. 26. What Applicants Want <ul><li>Information that sets your webpages apart </li></ul><ul><ul><li>Awards/Areas of Prominence </li></ul></ul><ul><ul><li>http://www.fshn.hs.iastate.edu/alumni/awards.php </li></ul></ul>
  27. 27. What Applicants Want <ul><li>Information that sets your webpages apart </li></ul><ul><ul><li>Career Information/Program Emphasis </li></ul></ul><ul><ul><li>http://www.imse.iastate.edu/jobs/careers.html </li></ul></ul>
  28. 28. What Applicants Want <ul><li>Information that sets your webpages apart </li></ul><ul><ul><li>Types of research </li></ul></ul><ul><ul><li>http://www.cs.iastate.edu/research/facinterests.shtml </li></ul></ul>
  29. 29. What Applicants Want <ul><li>Information that sets your webpages apart </li></ul><ul><ul><li>Types of research </li></ul></ul><ul><ul><li>Financial Aid </li></ul></ul>
  30. 30. What Applicants Want <ul><li>Information that sets your webpages apart </li></ul><ul><ul><li>Types of research </li></ul></ul><ul><ul><li>Financial Aid </li></ul></ul><ul><ul><li>Student placement </li></ul></ul>
  31. 31. What Applicants Want <ul><li>Information that sets your webpages apart </li></ul><ul><ul><li>Types of research </li></ul></ul><ul><ul><li>Financial Aid </li></ul></ul><ul><ul><li>Student placement </li></ul></ul><ul><ul><li>Student information/testimonials </li></ul></ul><ul><ul><li>Example: </li></ul></ul><ul><ul><li>http://www.history.iastate.edu/hotsstudents.shtml </li></ul></ul>
  32. 32. What Applicants Want <ul><li>Information that sets your webpages apart </li></ul><ul><ul><li>Faculty Information </li></ul></ul><ul><ul><li>Example: </li></ul></ul><ul><ul><li>http://www.cs.iastate.edu/people/faculty.jsp </li></ul></ul>
  33. 33. Summary
  34. 34. Current State of Graduate Program Websites at Iowa State. <ul><li>All are following at least some of what is listed in this presentation. </li></ul>
  35. 35. Now What?
  36. 36. Taking Steps to Improve Your Websites
  37. 37. Taking Steps to Improve Your Websites <ul><li>Find out where people are going on your website. (Ask your techs if you don’t know.) </li></ul>
  38. 38. Taking Steps to Improve Your Websites <ul><li>Find out the top questions applicants ask your program. Put what they ask for on your website, or improve its location on your website. </li></ul><ul><ul><li>Are they asking for things that are already on your site? Hint. Hint. </li></ul></ul>
  39. 39. Taking Steps to Improve Your Websites <ul><li>Review your current website. </li></ul><ul><ul><li>Is it current? </li></ul></ul><ul><ul><li>How does it compare to these findings? </li></ul></ul>
  40. 40. Where do I go for help?
  41. 41. Where do I go for help? <ul><li>Ask Karl? </li></ul>
  42. 42. Where do I go for help? <ul><li>ITS Web Development Services </li></ul>
  43. 43. Where do I go for help? <ul><li>ITS Web Development Services </li></ul><ul><ul><li>Build </li></ul></ul><ul><ul><li>Update </li></ul></ul><ul><ul><li>Host </li></ul></ul>
  44. 44. Where do I go for help? <ul><li>ITS Web Development Services </li></ul><ul><li>http://www.it.iastate.edu/webdev/ </li></ul><ul><li>115 Durham Center </li></ul><ul><li>[email_address] </li></ul><ul><li>515-294-6654 </li></ul>
  45. 45. Good Luck Recruiting!
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