WE ALL KNOW HOW IMPORTANT GOOD DESIGN IS. TODAY'S CONSUMERS ARE BOMBARDED WITH
COMMERCIAL MESSAGES ON A DAILY BASIS AND ONLY THE MOST VISUALLY COMPELLING WILL CUT
THROUGH. ALL TOO OFTEN IDEAS WILL LOOK GREAT ON SCREEN BUT DO NOT NECESSARILY WORK
WHEN IT COMES TO DELIVERY.
PREVIEW WAS BORN FROM IT'S FOUNDERS' VISION TO CREATE AN AGENCY THAT OFFERS A FULLY
COMPREHENSIVE SERVICE FROM INITIAL CONCEPT THROUGH TO FINISHED PIECE.
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high quality in-house production.
01 M A R K E T I N G F O L D E R S
Chorion are the License brand owners for a wide range of popular Children’s TV classics including: Paddington Bear, Mr Men and Little Miss,
Noddy, Eric Carle, Famous 5, Trucktown and Olivia.
Based upon a proven successful formula, we carried forward the story telling concept for each of the above shows into separate sales folders.
Chorion required the folders to excite their audience and showcase the increasing opportunities for brand development and merchandising.
Each folder had a separate bespoke die-cut pocket including DVD holder and were produced with a protective laminate to ensure durability.
02 M I P C O M 2 0 0 8 B U Y E R ’ S B O O K
FremantleMedia Enterprises (FME) are providers of premium, high quality programming and Home Entertainment properties across lead genres:
drama, comedy, entertainment, factual and lifestyle. FME exhibit yearly at MIPCOM, Cannes, to an international audience and require a Buyer’s
Book to communicate the latest programming and Home Entertainment slate for MIPCOM 2008. This booklet is mailed to worldwide clients and
is on stand at MIPCOM 2008.
Preview designed a 76pp brochure with a modern, fresh, energising feel that had immediate impact. The cover design was also of great
importance so we decided to go with a gloss laminate and de-bossed figure ‘2008’ revealing a colourful cross section of imagery. In total 5,000
copies of the booklet were printed and mailed.
As in 2007, the 2008 books were extremely well received by FME as they felt Preview had captured exactly the right visual impact needed to
help the generation of direct sales and introduce distribution and development partners.
03 O N L I N E V I R A L G A M E S
Preview were asked to produce 2 online viral games to help highlight upcoming sporting events and subsequently increase traffic through the
Victor Chandler website.
Football World Cup: In conjunction with another of our clients, Hasbro, we acquired the Subbuteo table-soccer game license and created an online
video game giving players the opportunity to take a series of free-kicks with winning FREE bets available. This was supported with a direct mail
Ryder Cup Golf Competition: Historically there has always been intense gamesmanship surrounding this competition so we took the opportunity
to construct a game that would give the player a chance to fire golf balls at iconic American images with George W narrating on your efforts!
Again, FREE bets were available for high scores.
Reviews on both games were very positive, with increased traffic to the sports-book websites during both competition run-times.
acorn media & acacia.
04 D V D S L E E V E S & O N - B O D I E S
The Acorn Media Group provides distinctive home video products and other merchandise to the North American, UK and Australian markets. They
cater to consumers seeking products that fall outside of the mainstream, with a special focus on the best of British television.
Acorn are an independent, international company that has achieved success organically. Preview deliver all of their creative including: DVD sleeves,
packaging and discs as well as any required image manipulation and title header design. We are also responsible for producing adverts for
several titles which appear in the national press and various magazines.
This led to working with Acacia which is an Acorn company. Acacia supply titles to promote healthy and fun living. Preview were asked to re-
style the American assets for the UK market, this successful exercise allowed Preview to work on brand new titles for Acacia.
05 P R O P E RT Y B R A N D I N G & M A R K E T I N G
On various occasions Preview have been asked by Richard Susskind & Co. to present exceptional properties to potential buyers through literature
or marketing campaigns that embrace the true feel of each building.
To do this successfully we start by gathering information and consulting with the building’s developer and architect so that a full understanding is
gained on the purpose and intended market of the property. The task is then to deploy the information into well constructed and forward
thinking design within allowed budget constraints.
As a result Richard Susskind have become market leaders in representing vendors within EC1 London.
06 E X H I B I T I O N G R A P H I C S
Marval Software exhibited at the 2008 Service Desk & IT Support Show in Olympia, London and Preview were asked to design and produce a
series of exhibition panels using the latest production techniques.
We created a clean, yet visually striking display using colours that had been recently approved with us for Marval’s 3 stages of software ability.
The industry recognised Marval logo was also retained, while presenting a fresh, contemporary feel.
By using solvent direct-to-media technology we produced stunning high quality and cost effective panels to convey their message. A series of
brochures and free gifts were also branded in the same style.
07 P R E M I E R L E A G U E M E M B E R S H I P M A I L E R
The Victor Chandler team wanted their members to feel they were receiving something with true value in both design and production of their new
Premier League Membership Card.
We achieved this by using a secret reveal box based on the push-me pull-me mechanism. As members pulled the marked tab they revealed a
booklet and at the same time their card appeared at the opposite end. We also designed the special membership cards which were manufactured
to ISO credit card standard giving them authority and credibility.
Preview produced and mailed out 50,000+ packs to arrive with the members on the eve of the first Premiership game. The packs were highly
applauded and helped maintain the Victor Chandler innovative brand ethos.
08 P O I N T O F S A L E
Magazine publishers have an important, daily requirement to market and run specific in-store promotions with WHSmith.
Using both our design studio and in-house large format production facility we regularly turn WHSmith POS items around very quickly,
producing high quality design and print within a sector that has extremely fast turn-around times.
Also within this sector we have been asked to produce designs for POS displays. Working closely with cardboard engineers we develop some
striking designs that appear regularly in-store.
We have been producing artwork and in-store items for various publishers for over 3 years and the whole project from design to dispatch is
managed within Preview.
09 Q U A RT E R LY C ATA L O G U E & S A L E S S H E E T S
Acorn Media regularly require catalogue production and general marketing for a number of mainstream DVD titles and associated products.
Preview have an on-going relationship with Acorn to design collateral that is sympathetic to their target audience with an overall view to
increasing their client sales in an increasingly competitive sector.
An average print run and mail out for the quarterly Acorn catalogue is 200,000 and it can vary anything from a 32pp to a 56pp+.