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Ad Creative London 09
Ad Creative London 09
Ad Creative London 09
Ad Creative London 09
Ad Creative London 09
Ad Creative London 09
Ad Creative London 09
Ad Creative London 09
Ad Creative London 09
Ad Creative London 09
Ad Creative London 09
Ad Creative London 09
Ad Creative London 09
Ad Creative London 09
Ad Creative London 09
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Ad Creative London 09

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Our work in 2009 and our process

Our work in 2009 and our process

Published in: Design, Business
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  • 1. hello
  • 2. Our aim is to deliver for you, your brand, and your targets. We will do this through a combination of... 1 Creativity 2 Reality 3 Experience 4 Proven Ability
  • 3. About us 36 years of proven ability. We are experienced senior leaders of a young diverse team. AD Creative has a proven track record in delivering industry-leading design solutions to clients in the UK and internationally, that spans over 36 years. This exposure to diverse business cultures has developed perspectives that allow AD Creative to deliver to client briefs, aims and ambitions – combining a reactive and pro-active service.
  • 4. Our work is global... Singapore Moscow – Russia Launch of Alizé, covering press Belgrade – Serbia Oslo – Norway Hastings – New Zealand Launch of Alizé, covering PR and full graphic and packaging Complete retail and brand scheme for Telenor, Elkjøp- Scandinavias largest electrical programme with local distributors. Complete re-brand and press PR and full graphic and the world’s 6th largest mobile phone network. goods retailer with over 150 large stores. Plus exhibition stands repackage project for packaging programme with We created a 6000m2 store which has Firstlight foods. local distributors. > Norwegian client delivered the largest sales and profit > New York client > Serbian market results of the group > Singapore market > New Zealand client > New York client > Canadian CEO > French CEO > Global market > Russian market > Serbian and Croatian team > Norwegian client > Singaporean and American team > Kiwi CEO > French CEO > Turkish shopfitters > Norwegian market > Printed in Singapore > French team > Russian and American team > Swedish CEO > Printed in Moscow > Printed in UK > UK and Norwegian team (we have an established partner > Produced in Scandinavia office in Singapore) Sweden Norway Finland Denmark UK Poland Germany Moscow France Belgrade New York Italy Spain Greece Istanbul Shanghai Al Qahirah Riyadh Singapore Riyadh – Saudi Arabia Complete re-brand and re-packaging project for DAC household products. > German/Saudi client > Saudi market > Saudi CEO > American and French team New Zealand Istanbul – Turkey > Printed in Dubai Complete customer insight and brand packaging and communication across the entire range of Henkel household products > German client > Turkish market > British CEO > Turkish and American team > Printed in Turkey
  • 5. Core elements of our process are... 1 Listening 2 Understanding 3 Teamworking 4 Engaging AD Creative has partnered with industry experts over many years to deliver the 3 key project milestones of Insight, Innovation and Implementation with considerable client brand success. Our design proposals are defined as suitably different not just simply different.
  • 6. We will keep it clear. This is our process... 1 Think 2 Develop 3 Detail 4 Deliver
  • 7. Gate 1 Gate 2 Gate 3 Gate 4 Think Develop Detail Deliver • Take the brief, analyse objectives. • Develop with client and • Set up final creative. • Manage with client to involved parties – gain any clients internal process. • Check and analyse any competitive further insights that client • Set up final artworks and brands and market opportunities. has obtained. print schedules. • Manage to delivery. • Add in insights where • Question where necessary. • Involve all interested applicable (Category specific, parties and stakeholders. audience specific). Either client • Produce second response supplied or from AD Creative. to brief to client instructions. • Consult with client and report. • Set agreed timeline. • Check for “new thinking” • Check against initial brief initiatives in market. and objectives. • Internally discuss, question where necessary. • Agree with all parties that • Check with all involved • Review – listen and learn. objectives are satisfied. parties again. • Check any issued client material • Review results. and information for quality. • Obtain outline costings • SIGN OFF. • Review comments. for project delivery – • Provide and agree quotation, via agreed process. • ISSUE artwork via • Review customer feedback. timings and budget targets. agreed process. • Analyse and respond by • SIGN OFF. Creative Directors and client. • Provide initial thoughts and response to brief, including visuals where applicable. Costing estimate against Costing update against Costing update against Costing update against budget and timeline budget and confirm timeline budget and confirm timeline budget and confirm timeline Gate One approval by Gate Two approval by Gate Three approval by Gate Four approval by Creative Director Creative Director and client Creative Director and client Creative Director and client
  • 8. The work... M&S Bakeries The work... M&S Foods Project Complete design from concept to implementation for the Simply Foods stores. A total design for look and feel of this famous part of the Marks & Spencer business. Highly successful and now the esssential part of Marks & Spencers trading on high streets, railway stations and petrol stations in the UK. Project 22 years with this client across every aspect of their retail trading identity, creating a consistent look and feel from concept to completion. The choice of service level varied per project, we have completed over 4500 individual projects successfully on time and on budget. Both UK and internationally across 14 countries.
  • 9. The work... Express The work... Elkjøp Project Project Chain of small format digital device stores in Norway - chain of 12. Retailing a wide range of Retail scheme for Scandinavias largest electrical retail group. This store is Lorenskøg- Oslo. high technology products with clarity. Very successful and expanding. 6000m2 of retail space over 2 floors. Completed 2008 and still the largest sales volume and return in the entire group of 138 stores
  • 10. The work... Telenor The work... Telenor Project Project Flagship store for the world’s 5th largest mobile network in Belgrade Complete communication strategy for Telenor Business to consumer Business to business
  • 11. The work... Taittinger The work... Coca - Cola Project Project Design and construction management of a bar for the world Communications programme for Coca - Cola. One of literally dozens of projects completed in the famous Taittinger Champagne brand at Londons Grosvenor last year by our graphics team. A high end piece of complex information conveyed with clarity and House on Park lane- the most prestigious London Address. simplicity. Highly successful with major sales increases.
  • 12. The work... First Light The work... Ahuan Project Project Complete re-pack both for UK and New Zealand for this high end meat company. A simply beautiful series of books for the worlds foremost Islamic antiquities collection of A wide range of products and cross sold merchandising Arms and Armour. The collection is virtually priceless. Dual language and considered in detail to reflect the unique cultural heritage. One of several for this unique private client
  • 13. The work... Henkel The work... Alize Project Yayla is the market leader in margarine in Turkey with the number one sales position, our brief was to repack the brand following a reformulation to maintain that position without any advertising or price support. This was achieved and sales actually increased over a 9 month period. Project We look after the Alizé brand worldwide (except USA). This covers every single requirement of the brand including packaging, in-store promotion and presentation plus exhibitions. Complete exhibition at the TFWA show, Suntec Singapore International Convention Centre 2009.
  • 14. We are... 1 Experienced 2 Creative 3 Knowledgeable 4 Flexible Many global brands trust us because we deliver the goals for them time and time again.
  • 15. The Royal Victoria Patriotic Building Trinity Road, London SW18 3SX, UK John Graham: +44(0)20 8870 8743 / +44(0)7831 859 672 Email: john@adcreative.co.uk www.adcreative.co.uk

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