2. Our aim is to deliver
for you, your brand,
and your targets.
We will do this through
a combination of...
4 Proven Ability
3. About us
36 years of proven ability.
We are experienced
senior leaders of a young
AD Creative has a proven track record in delivering
industry-leading design solutions to clients in the UK and
internationally, that spans over 36 years. This exposure
to diverse business cultures has developed perspectives
that allow AD Creative to deliver to client briefs, aims and
ambitions – combining a reactive and pro-active service.
4. Our work is global...
Moscow – Russia Launch of Alizé, covering press
Belgrade – Serbia Oslo – Norway Hastings – New Zealand
Launch of Alizé, covering PR and full graphic and packaging
Complete retail and brand scheme for Telenor, Elkjøp- Scandinavias largest electrical programme with local distributors. Complete re-brand and
press PR and full graphic and
the world’s 6th largest mobile phone network. goods retailer with over 150 large stores. Plus exhibition stands repackage project for
packaging programme with
We created a 6000m2 store which has Firstlight foods.
> Norwegian client delivered the largest sales and profit > New York client
> Serbian market results of the group > Singapore market > New Zealand client
> New York client
> Canadian CEO > French CEO > Global market
> Russian market
> Serbian and Croatian team > Norwegian client > Singaporean and American team > Kiwi CEO
> French CEO
> Turkish shopfitters > Norwegian market > Printed in Singapore > French team
> Russian and American team
> Swedish CEO > Printed in Moscow > Printed in UK
> UK and Norwegian team (we have an established partner
> Produced in Scandinavia office in Singapore)
New York Italy
Spain Greece Istanbul
Riyadh – Saudi Arabia
Complete re-brand and re-packaging
project for DAC household products.
> German/Saudi client
> Saudi market
> Saudi CEO
> American and French team New Zealand
Istanbul – Turkey
> Printed in Dubai
Complete customer insight and brand packaging and communication
across the entire range of Henkel household products
> German client
> Turkish market
> British CEO
> Turkish and American team
> Printed in Turkey
5. Core elements
of our process are...
AD Creative has partnered with industry experts over
many years to deliver the 3 key project milestones of
Insight, Innovation and Implementation with considerable
client brand success. Our design proposals are defined
as suitably different not just simply different.
6. We will keep it clear.
This is our process...
7. Gate 1 Gate 2 Gate 3 Gate 4
Think Develop Detail Deliver
• Take the brief, analyse objectives. • Develop with client and • Set up final creative. • Manage with client to
involved parties – gain any clients internal process.
• Check and analyse any competitive further insights that client • Set up final artworks and
brands and market opportunities. has obtained. print schedules. • Manage to delivery.
• Add in insights where • Question where necessary. • Involve all interested
applicable (Category specific, parties and stakeholders.
audience specific). Either client • Produce second response
supplied or from AD Creative. to brief to client instructions. • Consult with client and report.
• Set agreed timeline. • Check for “new thinking” • Check against initial brief
initiatives in market. and objectives.
• Internally discuss,
question where necessary. • Agree with all parties that • Check with all involved • Review – listen and learn.
objectives are satisfied. parties again.
• Check any issued client material • Review results.
and information for quality. • Obtain outline costings • SIGN OFF. • Review comments.
for project delivery –
• Provide and agree quotation, via agreed process. • ISSUE artwork via • Review customer feedback.
timings and budget targets. agreed process. • Analyse and respond by
• SIGN OFF. Creative Directors and client.
• Provide initial thoughts and
response to brief, including
visuals where applicable.
Costing estimate against Costing update against Costing update against Costing update against
budget and timeline budget and confirm timeline budget and confirm timeline budget and confirm timeline
Gate One approval by Gate Two approval by Gate Three approval by Gate Four approval by
Creative Director Creative Director and client Creative Director and client Creative Director and client
8. The work... M&S Bakeries The work... M&S Foods
Complete design from concept to implementation for the Simply Foods stores. A total design
for look and feel of this famous part of the Marks & Spencer business. Highly successful and
now the esssential part of Marks & Spencers trading on high streets, railway stations and
petrol stations in the UK.
22 years with this client across every aspect of
their retail trading identity, creating a consistent
look and feel from concept to completion.
The choice of service level varied per project,
we have completed over 4500 individual
projects successfully on time and on budget.
Both UK and internationally across 14 countries.
9. The work... Express The work... Elkjøp
Chain of small format digital device stores in Norway - chain of 12. Retailing a wide range of Retail scheme for Scandinavias largest electrical retail group. This store is Lorenskøg- Oslo.
high technology products with clarity. Very successful and expanding. 6000m2 of retail space over 2 floors. Completed 2008 and still the largest sales volume and return
in the entire group of 138 stores
10. The work... Telenor The work... Telenor
Flagship store for the world’s 5th largest mobile network in Belgrade Complete communication strategy for Telenor
Business to consumer Business to business
11. The work... Taittinger The work... Coca - Cola
Design and construction management of a bar for the world Communications programme for Coca - Cola. One of literally dozens of projects completed in the
famous Taittinger Champagne brand at Londons Grosvenor last year by our graphics team. A high end piece of complex information conveyed with clarity and
House on Park lane- the most prestigious London Address. simplicity.
Highly successful with major sales increases.
12. The work... First Light The work... Ahuan
Complete re-pack both for UK and New Zealand for this high end meat company. A simply beautiful series of books for the worlds foremost Islamic antiquities collection of
A wide range of products and cross sold merchandising Arms and Armour. The collection is virtually priceless. Dual language and considered in
detail to reflect the unique cultural heritage. One of several for this unique private client
13. The work... Henkel The work... Alize
Yayla is the market leader in margarine
in Turkey with the number one sales
position, our brief was to repack the
brand following a reformulation to
maintain that position without any
advertising or price support. This was
achieved and sales actually increased
over a 9 month period.
We look after the Alizé brand worldwide (except USA).
This covers every single requirement of the brand
including packaging, in-store promotion and
presentation plus exhibitions. Complete exhibition at
the TFWA show, Suntec Singapore International
Convention Centre 2009.
14. We are...
Many global brands trust us because we deliver the
goals for them time and time again.
15. The Royal Victoria Patriotic Building
Trinity Road, London SW18 3SX, UK
John Graham: +44(0)20 8870 8743 / +44(0)7831 859 672