Power Point Final Paper Joustra, Elske 335887
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Power Point Final Paper Joustra, Elske 335887 Power Point Final Paper Joustra, Elske 335887 Presentation Transcript

  • Research of Elske Joustra
    Researcher at Rotterdam University
  • Welcomemy name is…
  • Index of the presentation
    Introduction of glossy magazines
    Central question
    Developments in de magazine industry
    Influence of new media
    Literature-review
    Answer to the centralquestion
  • Women glossy magazines
  • Assignment
    Central question :
    ““Have new media influenced and pushed and reinvented the structure of the classic magazine format of the glossy magazine?”
  • Economic crisis
    Stephen Quinn says about the economic crisis;“Consumers will continue buying the top-quality titles like my own magazine , Elle and other magazines like Cosmopolitan and Marie-Claire. So we will holding up well despite off the downturn in the economy”
  • Content doesn’tchange
  • New media
  • Social media & socialnetworksites
  • Women & socialnetwork sites
  • Literature-review
    Research of the students
    Twoarticle
  • Answer to the centralquestion is:
  • Why Facebook?
  • Strategy Facebook
    Poll Engagement Ads, what's the use of this advertising tool?
  • Quiz Applications.
    Video Engagement Ads.
  • Branded Gift Engagement Ads
  • Event Engagement Ads
  • Fan Page Ads.
  • Financial- table
    Pricelist of the Facebook Engagement Ads
    Prices:
    Personal sales coordinator:
    $3000 a month
    Poll Engagement Ads:
    $10.000 a month
    The Quiz Applications:
    $5.000 a month
    Video Engagement Ads:
    $100.000 a month
    Branded Gift Engagement Ads:
    $2.500 a month
    Event Engagement Ads:
    $10.000 a month
    Total costs:
    $130500 a month
     
  • The end
    Are thereanyquestion?