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Snapshot of UK regional/local newspaper online activity.

Snapshot of UK regional/local newspaper online activity.

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Othernewspapers Othernewspapers Presentation Transcript

  • Sarah Hartley MEN Media 1 Scott Place Manchester M3 3RN 0161 211 2418 What’s happening? May 2008
  • What’s happening?
    • What’s coming up
    • Where the web is at
    • How UK local/regional newspapers are responding
  • Where the web is at
    • Web 2.0 here to stay
  • Where the web is at
    • Life is social
    • People consume content from where they are.
    • There’s interaction with the provider PLUS
    • Interaction with other users.
    • Technology is mobile.
    • A many-to-many model.
  • Where the web is at
    • Life is mobile.
    • More mobiles than people in many countries.
    • Britons send more than one billion text messages per week.
    • Mobile has turned people into content creators.
  • The challenges we face
    • How to reach audiences.
    • How to reach advertisers.
    • How to move staff from print to digital.
    • How to maintain relevance.
    • How to be useful to people’s lives.
  • What others are doing
    • Four themes
    • Social
    • (Hyper) Local
    • Multi-media, multi-platform
    • Organisational change
  • UK regional/local newspaper activity
    • Experimenting
    • Mashing up
    • Identifying core purposes
    • Re-structuring
    • Training
  • What others are doing
    • Social
    • Blogging, lots of blogging
    • Birmingham
    • First TM use of multi-author blogs
    • Consultation and involvement of existing bloggers.
    • Designed to reflect Post interests. eg. Automotive
    • Success without sport
  • What others are doing
    • Social
    • Blogging
    • Liverpool business community
    • Professional and UGC shared platform
    • Launch of “club”
  • UK regional/local newspaper activity
    • Social
    • Micro-blogging with Twitter.
    • Evening Leader in Wrexham doing sports updates.
  • UK regional/local newspaper activity
    • Social
    • Micro-blogging with Twitter
    • Plymouth Herald breaks news
    • Follows with online
  • UK regional/local newspaper activity
    • Social
    • Micro-blogging with Twitter.
    • Liverpool’s election night coverage.
  • UK regional/local newspaper activity
    • Social
    • Using Twitter for news feeds.
    • Carlisle News and Star, Birmingham Post
  • UK regional/local newspaper activity
    • Social
    • Taking the content to the user on Facebook, Flickr, YouTube etc.
  • UK regional/local newspaper activity
    • Hyperlocal
    • All groups looking at geo-tagging content.
    • Northcliffe enhancing its CMS to enable geo-tagging across the group's 'Thisis' websites.
    • Archant to geo-tag all copy to postcode level.
    • TM to start geo-tagging for community sites.
  • UK regional/local newspaper activity
    • Hyper local
    • Award-winning community sites for Teesside.
    • Defined by postcode.
    • 140,000 UU.
    • Built on a blogging platform.
    • 80% unique UGC, 20% re-purposed.
    • Small business advertising.
  • UK regional/local newspaper activity
    • Hyperlocal
    • Award-winning community sites in Hull.
    • Launched in January
    • 1,000 registered users.
    • More than 50,000 visits, 280,000 page views.
    • 2,000 user-generated posts since its launch.
  • UK local/regional activity
    • Hyperlocal
    • Glasgow launch of 36 sites started in March.
    • UGC news, events, pix and video.
    • 14,000 users since launch quoted.
  • UK local/regional newspaper activity
    • Multi-media, multi platform
    • Video, lots of it.
    • Mostly TV style
    • Exeter Express and Echo trial report.
    • Just part of the mix.
    • Pushing into mobile with text alerts.
  • UK regional/local newspaper activity
    • Multimedia, multi platform
    • Video
    • Small amount of “made for web”
    • Westmorland Gazette
    • Less presenter led
  • UK regional/local activity
    • Multimedia, multi platform
    • Video
    • Limited use of UGC
    • Opportunity in this area
    • Skycast using for football
    • Starting to move into news
  • UK regional/local activity
    • Multimedia, multi-platform
    • Video
    • Live streaming experimentation going on in Qik, Bambuser
    • Early adoption in Seesmic
    • Video going social
  • UK regional/local activity
    • Multimedia, multi-platform
    • Audio
    • The Northern Echo
    • Interviews and headlines
    • Social element with RSS, myYahoo and myMSN
  • UK regional/local activity
    • Multimedia, multi-platform
    • Audio
    • The Lancashire Evening Post
    • Talking newspaper
    • Subscribe on iTunes
  • Multimedia, multi-platform
    • Live streaming experiment
    • Liverpool
    • Blogging, micro-blogging, video, mobile
    • Going live today
    • “ Tuesday is a way of trying to reconnect with past, present (and hopefully future) audience. We'll test the technology and hopefully change some mindsets - internal and external,” Alison Gow.
  • UK regional/local activity
    • Organisational
    • Re-structuring of newsrooms.
    • Multimedia editors appointed in every TM centre.
    • Northcliffe ‘handed back’ websites to the print staff.
    • Newsquest this month announced print/online/mobile restructure in Scotland.
    • All groups adopting “web-first” strategy.
    • Training schemes across groups.
  • UK regional/local activity
    • Organisational
    • Setting up of community teams.
    • Journalists and co-ordinators.
    • Teesside a dedicated team of seven.
  • UK regional/local activity
    • Organisational
    • Establishment of “data” teams.
    • Specialist journalists for mobile services.
  • To conclude
    • A time of experimentation for all newspaper companies.
    • A mix of media across a mix of platforms.
    • Exploring the opportunities of social media.
    • Facing the new demands with new structures.
    • Local is important.
    • Personal is more important.
  • UK regional/local newspaper activity
    • Any questions?
    • Contact me:
    • Sarah Hartley, blogger ( and head of online editorial )
    • M.E.N Media, 1 Scott Place, Manchester.
    • 0161 211 2148.
    • [email_address]