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Snapshot of UK regional/local newspaper online activity.

Snapshot of UK regional/local newspaper online activity.

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    Othernewspapers Othernewspapers Presentation Transcript

    • Sarah Hartley MEN Media 1 Scott Place Manchester M3 3RN 0161 211 2418 What’s happening? May 2008
    • What’s happening?
      • What’s coming up
      • Where the web is at
      • How UK local/regional newspapers are responding
    • Where the web is at
      • Web 2.0 here to stay
    • Where the web is at
      • Life is social
      • People consume content from where they are.
      • There’s interaction with the provider PLUS
      • Interaction with other users.
      • Technology is mobile.
      • A many-to-many model.
    • Where the web is at
      • Life is mobile.
      • More mobiles than people in many countries.
      • Britons send more than one billion text messages per week.
      • Mobile has turned people into content creators.
    • The challenges we face
      • How to reach audiences.
      • How to reach advertisers.
      • How to move staff from print to digital.
      • How to maintain relevance.
      • How to be useful to people’s lives.
    • What others are doing
      • Four themes
      • Social
      • (Hyper) Local
      • Multi-media, multi-platform
      • Organisational change
    • UK regional/local newspaper activity
      • Experimenting
      • Mashing up
      • Identifying core purposes
      • Re-structuring
      • Training
    • What others are doing
      • Social
      • Blogging, lots of blogging
      • Birmingham
      • First TM use of multi-author blogs
      • Consultation and involvement of existing bloggers.
      • Designed to reflect Post interests. eg. Automotive
      • Success without sport
    • What others are doing
      • Social
      • Blogging
      • Liverpool business community
      • Professional and UGC shared platform
      • Launch of “club”
    • UK regional/local newspaper activity
      • Social
      • Micro-blogging with Twitter.
      • Evening Leader in Wrexham doing sports updates.
    • UK regional/local newspaper activity
      • Social
      • Micro-blogging with Twitter
      • Plymouth Herald breaks news
      • Follows with online
    • UK regional/local newspaper activity
      • Social
      • Micro-blogging with Twitter.
      • Liverpool’s election night coverage.
    • UK regional/local newspaper activity
      • Social
      • Using Twitter for news feeds.
      • Carlisle News and Star, Birmingham Post
    • UK regional/local newspaper activity
      • Social
      • Taking the content to the user on Facebook, Flickr, YouTube etc.
    • UK regional/local newspaper activity
      • Hyperlocal
      • All groups looking at geo-tagging content.
      • Northcliffe enhancing its CMS to enable geo-tagging across the group's 'Thisis' websites.
      • Archant to geo-tag all copy to postcode level.
      • TM to start geo-tagging for community sites.
    • UK regional/local newspaper activity
      • Hyper local
      • Award-winning community sites for Teesside.
      • Defined by postcode.
      • 140,000 UU.
      • Built on a blogging platform.
      • 80% unique UGC, 20% re-purposed.
      • Small business advertising.
    • UK regional/local newspaper activity
      • Hyperlocal
      • Award-winning community sites in Hull.
      • Launched in January
      • 1,000 registered users.
      • More than 50,000 visits, 280,000 page views.
      • 2,000 user-generated posts since its launch.
    • UK local/regional activity
      • Hyperlocal
      • Glasgow launch of 36 sites started in March.
      • UGC news, events, pix and video.
      • 14,000 users since launch quoted.
    • UK local/regional newspaper activity
      • Multi-media, multi platform
      • Video, lots of it.
      • Mostly TV style
      • Exeter Express and Echo trial report.
      • Just part of the mix.
      • Pushing into mobile with text alerts.
    • UK regional/local newspaper activity
      • Multimedia, multi platform
      • Video
      • Small amount of “made for web”
      • Westmorland Gazette
      • Less presenter led
    • UK regional/local activity
      • Multimedia, multi platform
      • Video
      • Limited use of UGC
      • Opportunity in this area
      • Skycast using for football
      • Starting to move into news
    • UK regional/local activity
      • Multimedia, multi-platform
      • Video
      • Live streaming experimentation going on in Qik, Bambuser
      • Early adoption in Seesmic
      • Video going social
    • UK regional/local activity
      • Multimedia, multi-platform
      • Audio
      • The Northern Echo
      • Interviews and headlines
      • Social element with RSS, myYahoo and myMSN
    • UK regional/local activity
      • Multimedia, multi-platform
      • Audio
      • The Lancashire Evening Post
      • Talking newspaper
      • Subscribe on iTunes
    • Multimedia, multi-platform
      • Live streaming experiment
      • Liverpool
      • Blogging, micro-blogging, video, mobile
      • Going live today
      • “ Tuesday is a way of trying to reconnect with past, present (and hopefully future) audience. We'll test the technology and hopefully change some mindsets - internal and external,” Alison Gow.
    • UK regional/local activity
      • Organisational
      • Re-structuring of newsrooms.
      • Multimedia editors appointed in every TM centre.
      • Northcliffe ‘handed back’ websites to the print staff.
      • Newsquest this month announced print/online/mobile restructure in Scotland.
      • All groups adopting “web-first” strategy.
      • Training schemes across groups.
    • UK regional/local activity
      • Organisational
      • Setting up of community teams.
      • Journalists and co-ordinators.
      • Teesside a dedicated team of seven.
    • UK regional/local activity
      • Organisational
      • Establishment of “data” teams.
      • Specialist journalists for mobile services.
    • To conclude
      • A time of experimentation for all newspaper companies.
      • A mix of media across a mix of platforms.
      • Exploring the opportunities of social media.
      • Facing the new demands with new structures.
      • Local is important.
      • Personal is more important.
    • UK regional/local newspaper activity
      • Any questions?
      • Contact me:
      • Sarah Hartley, blogger ( and head of online editorial )
      • M.E.N Media, 1 Scott Place, Manchester.
      • 0161 211 2148.
      • [email_address]