Sarah Hartley MEN Media 1 Scott Place Manchester M3 3RN 0161 211 2418 What’s happening? May 2008
What’s happening? <ul><li>What’s coming up </li></ul><ul><li>Where the web is at </li></ul><ul><li>How UK local/regional n...
Where the web is at <ul><li>Web 2.0 here to stay </li></ul>
Where the web is at <ul><li>Life is social </li></ul><ul><li>People consume content from where they are. </li></ul><ul><li...
Where the web is at <ul><li>Life is mobile. </li></ul><ul><li>More mobiles than people in many countries. </li></ul><ul><l...
The challenges we face <ul><li>How to reach audiences. </li></ul><ul><li>How to reach advertisers. </li></ul><ul><li>How t...
What others are doing <ul><li>Four themes </li></ul><ul><li>Social </li></ul><ul><li>(Hyper) Local </li></ul><ul><li>Multi...
UK regional/local newspaper activity <ul><li>Experimenting </li></ul><ul><li>Mashing up </li></ul><ul><li>Identifying core...
What others are doing <ul><li>Social </li></ul><ul><li>Blogging, lots of blogging </li></ul><ul><li>Birmingham </li></ul><...
What others are doing <ul><li>Social </li></ul><ul><li>Blogging </li></ul><ul><li>Liverpool business community </li></ul><...
UK regional/local newspaper activity <ul><li>Social </li></ul><ul><li>Micro-blogging with Twitter. </li></ul><ul><li>Eveni...
UK regional/local newspaper activity <ul><li>Social </li></ul><ul><li>Micro-blogging with Twitter </li></ul><ul><li>Plymou...
UK regional/local newspaper activity <ul><li>Social </li></ul><ul><li>Micro-blogging with Twitter. </li></ul><ul><li>Liver...
UK regional/local newspaper activity <ul><li>Social </li></ul><ul><li>Using Twitter for news feeds. </li></ul><ul><li>Carl...
UK regional/local newspaper activity <ul><li>Social </li></ul><ul><li>Taking the content to the user on Facebook, Flickr, ...
UK regional/local newspaper activity <ul><li>Hyperlocal </li></ul><ul><li>All groups looking at geo-tagging content. </li>...
UK regional/local newspaper activity <ul><li>Hyper local </li></ul><ul><li>Award-winning community sites for Teesside. </l...
UK regional/local newspaper activity <ul><li>Hyperlocal </li></ul><ul><li>Award-winning community sites in Hull. </li></ul...
UK local/regional activity <ul><li>Hyperlocal </li></ul><ul><li>Glasgow launch of 36 sites started in March. </li></ul><ul...
UK local/regional newspaper activity <ul><li>Multi-media, multi platform </li></ul><ul><li>Video, lots of it. </li></ul><u...
UK regional/local newspaper activity <ul><li>Multimedia, multi platform </li></ul><ul><li>Video </li></ul><ul><li>Small am...
UK regional/local activity <ul><li>Multimedia, multi platform </li></ul><ul><li>Video </li></ul><ul><li>Limited use of UGC...
UK regional/local activity <ul><li>Multimedia, multi-platform </li></ul><ul><li>Video </li></ul><ul><li>Live streaming exp...
UK regional/local activity <ul><li>Multimedia, multi-platform </li></ul><ul><li>Audio </li></ul><ul><li>The Northern Echo ...
UK regional/local activity <ul><li>Multimedia, multi-platform </li></ul><ul><li>Audio </li></ul><ul><li>The Lancashire Eve...
Multimedia, multi-platform <ul><li>Live streaming experiment </li></ul><ul><li>Liverpool </li></ul><ul><li>Blogging, micro...
UK regional/local activity <ul><li>Organisational </li></ul><ul><li>Re-structuring of newsrooms. </li></ul><ul><li>Multime...
UK regional/local activity <ul><li>Organisational </li></ul><ul><li>Setting up of community teams. </li></ul><ul><li>Journ...
UK regional/local activity <ul><li>Organisational </li></ul><ul><li>Establishment of “data” teams. </li></ul><ul><li>Speci...
To conclude <ul><li>A time of experimentation for all newspaper companies. </li></ul><ul><li>A mix of media across a mix o...
UK regional/local newspaper activity <ul><li>Any questions? </li></ul><ul><li>Contact me: </li></ul><ul><li>Sarah Hartley,...
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Snapshot of UK regional/local newspaper online activity.

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Othernewspapers

  1. 1. Sarah Hartley MEN Media 1 Scott Place Manchester M3 3RN 0161 211 2418 What’s happening? May 2008
  2. 2. What’s happening? <ul><li>What’s coming up </li></ul><ul><li>Where the web is at </li></ul><ul><li>How UK local/regional newspapers are responding </li></ul>
  3. 3. Where the web is at <ul><li>Web 2.0 here to stay </li></ul>
  4. 4. Where the web is at <ul><li>Life is social </li></ul><ul><li>People consume content from where they are. </li></ul><ul><li>There’s interaction with the provider PLUS </li></ul><ul><li>Interaction with other users. </li></ul><ul><li>Technology is mobile. </li></ul><ul><li>A many-to-many model. </li></ul>
  5. 5. Where the web is at <ul><li>Life is mobile. </li></ul><ul><li>More mobiles than people in many countries. </li></ul><ul><li>Britons send more than one billion text messages per week. </li></ul><ul><li>Mobile has turned people into content creators. </li></ul>
  6. 6. The challenges we face <ul><li>How to reach audiences. </li></ul><ul><li>How to reach advertisers. </li></ul><ul><li>How to move staff from print to digital. </li></ul><ul><li>How to maintain relevance. </li></ul><ul><li>How to be useful to people’s lives. </li></ul>
  7. 7. What others are doing <ul><li>Four themes </li></ul><ul><li>Social </li></ul><ul><li>(Hyper) Local </li></ul><ul><li>Multi-media, multi-platform </li></ul><ul><li>Organisational change </li></ul>
  8. 8. UK regional/local newspaper activity <ul><li>Experimenting </li></ul><ul><li>Mashing up </li></ul><ul><li>Identifying core purposes </li></ul><ul><li>Re-structuring </li></ul><ul><li>Training </li></ul>
  9. 9. What others are doing <ul><li>Social </li></ul><ul><li>Blogging, lots of blogging </li></ul><ul><li>Birmingham </li></ul><ul><li>First TM use of multi-author blogs </li></ul><ul><li>Consultation and involvement of existing bloggers. </li></ul><ul><li>Designed to reflect Post interests. eg. Automotive </li></ul><ul><li>Success without sport </li></ul>
  10. 10. What others are doing <ul><li>Social </li></ul><ul><li>Blogging </li></ul><ul><li>Liverpool business community </li></ul><ul><li>Professional and UGC shared platform </li></ul><ul><li>Launch of “club” </li></ul>
  11. 11. UK regional/local newspaper activity <ul><li>Social </li></ul><ul><li>Micro-blogging with Twitter. </li></ul><ul><li>Evening Leader in Wrexham doing sports updates. </li></ul>
  12. 12. UK regional/local newspaper activity <ul><li>Social </li></ul><ul><li>Micro-blogging with Twitter </li></ul><ul><li>Plymouth Herald breaks news </li></ul><ul><li>Follows with online </li></ul>
  13. 13. UK regional/local newspaper activity <ul><li>Social </li></ul><ul><li>Micro-blogging with Twitter. </li></ul><ul><li>Liverpool’s election night coverage. </li></ul>
  14. 14. UK regional/local newspaper activity <ul><li>Social </li></ul><ul><li>Using Twitter for news feeds. </li></ul><ul><li>Carlisle News and Star, Birmingham Post </li></ul>
  15. 15. UK regional/local newspaper activity <ul><li>Social </li></ul><ul><li>Taking the content to the user on Facebook, Flickr, YouTube etc. </li></ul>
  16. 16. UK regional/local newspaper activity <ul><li>Hyperlocal </li></ul><ul><li>All groups looking at geo-tagging content. </li></ul><ul><li>Northcliffe enhancing its CMS to enable geo-tagging across the group's 'Thisis' websites. </li></ul><ul><li>Archant to geo-tag all copy to postcode level. </li></ul><ul><li>TM to start geo-tagging for community sites. </li></ul>
  17. 17. UK regional/local newspaper activity <ul><li>Hyper local </li></ul><ul><li>Award-winning community sites for Teesside. </li></ul><ul><li>Defined by postcode. </li></ul><ul><li>140,000 UU. </li></ul><ul><li>Built on a blogging platform. </li></ul><ul><li>80% unique UGC, 20% re-purposed. </li></ul><ul><li>Small business advertising. </li></ul>
  18. 18. UK regional/local newspaper activity <ul><li>Hyperlocal </li></ul><ul><li>Award-winning community sites in Hull. </li></ul><ul><li>Launched in January </li></ul><ul><li>1,000 registered users. </li></ul><ul><li>More than 50,000 visits, 280,000 page views. </li></ul><ul><li>2,000 user-generated posts since its launch. </li></ul>
  19. 19. UK local/regional activity <ul><li>Hyperlocal </li></ul><ul><li>Glasgow launch of 36 sites started in March. </li></ul><ul><li>UGC news, events, pix and video. </li></ul><ul><li>14,000 users since launch quoted. </li></ul>
  20. 20. UK local/regional newspaper activity <ul><li>Multi-media, multi platform </li></ul><ul><li>Video, lots of it. </li></ul><ul><li>Mostly TV style </li></ul><ul><li>Exeter Express and Echo trial report. </li></ul><ul><li>Just part of the mix. </li></ul><ul><li>Pushing into mobile with text alerts. </li></ul>
  21. 21. UK regional/local newspaper activity <ul><li>Multimedia, multi platform </li></ul><ul><li>Video </li></ul><ul><li>Small amount of “made for web” </li></ul><ul><li>Westmorland Gazette </li></ul><ul><li>Less presenter led </li></ul>
  22. 22. UK regional/local activity <ul><li>Multimedia, multi platform </li></ul><ul><li>Video </li></ul><ul><li>Limited use of UGC </li></ul><ul><li>Opportunity in this area </li></ul><ul><li>Skycast using for football </li></ul><ul><li>Starting to move into news </li></ul>
  23. 23. UK regional/local activity <ul><li>Multimedia, multi-platform </li></ul><ul><li>Video </li></ul><ul><li>Live streaming experimentation going on in Qik, Bambuser </li></ul><ul><li>Early adoption in Seesmic </li></ul><ul><li>Video going social </li></ul>
  24. 24. UK regional/local activity <ul><li>Multimedia, multi-platform </li></ul><ul><li>Audio </li></ul><ul><li>The Northern Echo </li></ul><ul><li>Interviews and headlines </li></ul><ul><li>Social element with RSS, myYahoo and myMSN </li></ul>
  25. 25. UK regional/local activity <ul><li>Multimedia, multi-platform </li></ul><ul><li>Audio </li></ul><ul><li>The Lancashire Evening Post </li></ul><ul><li>Talking newspaper </li></ul><ul><li>Subscribe on iTunes </li></ul>
  26. 26. Multimedia, multi-platform <ul><li>Live streaming experiment </li></ul><ul><li>Liverpool </li></ul><ul><li>Blogging, micro-blogging, video, mobile </li></ul><ul><li>Going live today </li></ul><ul><li>“ Tuesday is a way of trying to reconnect with past, present (and hopefully future) audience. We'll test the technology and hopefully change some mindsets - internal and external,” Alison Gow. </li></ul>
  27. 27. UK regional/local activity <ul><li>Organisational </li></ul><ul><li>Re-structuring of newsrooms. </li></ul><ul><li>Multimedia editors appointed in every TM centre. </li></ul><ul><li>Northcliffe ‘handed back’ websites to the print staff. </li></ul><ul><li>Newsquest this month announced print/online/mobile restructure in Scotland. </li></ul><ul><li>All groups adopting “web-first” strategy. </li></ul><ul><li>Training schemes across groups. </li></ul>
  28. 28. UK regional/local activity <ul><li>Organisational </li></ul><ul><li>Setting up of community teams. </li></ul><ul><li>Journalists and co-ordinators. </li></ul><ul><li>Teesside a dedicated team of seven. </li></ul>
  29. 29. UK regional/local activity <ul><li>Organisational </li></ul><ul><li>Establishment of “data” teams. </li></ul><ul><li>Specialist journalists for mobile services. </li></ul>
  30. 30. To conclude <ul><li>A time of experimentation for all newspaper companies. </li></ul><ul><li>A mix of media across a mix of platforms. </li></ul><ul><li>Exploring the opportunities of social media. </li></ul><ul><li>Facing the new demands with new structures. </li></ul><ul><li>Local is important. </li></ul><ul><li>Personal is more important. </li></ul>
  31. 31. UK regional/local newspaper activity <ul><li>Any questions? </li></ul><ul><li>Contact me: </li></ul><ul><li>Sarah Hartley, blogger ( and head of online editorial ) </li></ul><ul><li>M.E.N Media, 1 Scott Place, Manchester. </li></ul><ul><li>0161 211 2148. </li></ul><ul><li>[email_address] </li></ul>
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