Rev up your engines and your appetite  with Tom Thumb and Randall’s Racin’ Recipes  featuring The Clever Cleaver Brothers®...
PROGRAMS WITH TOM THUMB/RANDALLS <ul><li>GameDay has been working with Tom Thumb/Randalls for the past 10 years </li></ul>...
Racin’ Recipes Presented by: Your Brand Here Tom Thumb/Randalls Racin’ Recipes segments feature the World Renowned Celebri...
PUTTING IT TO WORK FOR
Tom Thumb’s/Randalls’ Racin’ Recipes are 1-2 minute video recipes that run within the weekly RaceWeek TV show.  They also ...
Dates:   February 2010-November 2010 (10 months) Dallas/Fort Worth - WFAA, Channel 8–Sundays at 11:30AM Houston – KNWS, Ch...
The GameDay Online Network delivers Tom Thumb/Randalls to hundreds of thousands of fans and Tom Thumb/Randalls customers g...
SIMULATOR EVENTS AT STORES GameDay can provide Customer Engaging events at stores to promote Tom Thumb/Randalls Racin’ Rec...
Next Steps <ul><li>Discuss particulars of the program with Pepsi representatives </li></ul><ul><li>With Pepsi interest, se...
THANK YOU FOR THE OPPORTUNITY Our team of experienced sports marketers will help design custom plans to meet your marketin...
APPENDIX INTRODUCTION TO GAMEDAY PRODUCTIONS
GAMEDAY QUICK FACTS <ul><li>Expertise in Sports Marketing since 1991 </li></ul><ul><li>Deliver specialized sports programm...
INDUSTRY AWARDS AND RECOGNITION <ul><li>45 national production awards and 3 Emmy nominations </li></ul>
SELECT CLIENTS
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Raceweek,Tom Thumb Grocery Stores and The Clever Cleaver Brothers join forces.

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Here's an opportunity we know you'd like to hear about. We've heard a lot of our clients say, "if only you could tie your cooking segments with in-store promotions, now that's a program I'd sign off on". Well, here's your chance to do just that.

The NASCAR season goes from February-November 2010. Our Racin' Recipes segments air each week inside the show RACEWEEK, now in it's 14th year and reaching over 5 million viewers.We have partnered with Tom Thumb/Randalls Stores in the Dallas/Forth Worth and Houston markets with an incredible in- store/on-air program. I have attached a deck with a brief overview of the NASCAR opportunity as well as a recap document that was put together on Gameday's Tom Thumb/Randalls High School Sports Promotion with Dr Pepper that has already aired.

In a nutshell, we create sales programs for manufacturers in Retail accounts by promoting those retail accounts to our passionate NASCAR fans over a 41 week time period in our "Retailer's Racin' Recipes." In that on-air segment we utilize manufacturer partners product to create easy tailgating recipes. We show off the manufacturer's product, promote the grocery retail partner, drive traffic to the stores and, in this case, our contacts at Tom Thumb/Randalls work with our manufacturer's to support them and drive sales at store level.

This is a great opportunity you won't want to miss. You can get involved a many levels. This opportunity is limited to only a few Clients.

Give me a call ASAP @ 619-933-3991.

Start your engines!

Steve Cassarino
The Clever Cleaver Brothers
scassarino@aol.com

Published in: Sports, Business
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  • Visuals – GameDay logo, prospects logo Customization – Change title to address the main marketing objective of the prospect
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  • Raceweek,Tom Thumb Grocery Stores and The Clever Cleaver Brothers join forces.

    1. 1. Rev up your engines and your appetite with Tom Thumb and Randall’s Racin’ Recipes featuring The Clever Cleaver Brothers® The Ultimate NASCAR Grocery Program December 9, 2009
    2. 2. PROGRAMS WITH TOM THUMB/RANDALLS <ul><li>GameDay has been working with Tom Thumb/Randalls for the past 10 years </li></ul><ul><li>Screen shots of Dr Pepper Displays </li></ul>
    3. 3. Racin’ Recipes Presented by: Your Brand Here Tom Thumb/Randalls Racin’ Recipes segments feature the World Renowned Celebrity Chefs, The Clever Cleaver Brothers®. These 1-2 minute video recipes are produced to promote Tom Thumb/Randalls and their vendor partners to passionate race fans who are entertaining either at the track or at their home. These segments will air weekly within the RaceWeek Television Show and at RaceWeekOnline. These segments give race fans all the right ingredients to a successful tailgate and drive customers to Tom Thumb/Randalls stores for these items.
    4. 4. PUTTING IT TO WORK FOR
    5. 5. Tom Thumb’s/Randalls’ Racin’ Recipes are 1-2 minute video recipes that run within the weekly RaceWeek TV show. They also are available at raceweekonline.com. Items used within the recipes would be items sold within Tom Thumb/Randalls stores. These segments give race fans all the right ingredients to a successful tailgate.    Racin’ Recipes
    6. 6. Dates: February 2010-November 2010 (10 months) Dallas/Fort Worth - WFAA, Channel 8–Sundays at 11:30AM Houston – KNWS, Channel 55–Saturdays at 10:00PM (14th season of RaceWeek) Hosted by WFAA’s George Riba Overview: From NASCAR to Indy Car, RaceWeek brings fans the latest news in America’s largest spectator sport. Fans receive up to date coverage of the actual races and go “behind the scenes” with a “garage pass” to hear from the drivers, crew chiefs, and owners. RaceWeek…a high-performance engine that reaches powerful demographics and brand loyal fans. <ul><li>Targets Loyal & Passionate Motorsports Fans </li></ul><ul><li>TV Show Airs Throughout the Southwest </li></ul><ul><li>Over 5 Million Homes </li></ul><ul><li>Naming Rights </li></ul><ul><li>Custom Features and Promotions </li></ul><ul><li>TV Commercials </li></ul><ul><li>24/7 Interactivity at RaceWeek Online </li></ul><ul><li>Social Community Marketing </li></ul><ul><li>Online Video and Email Marketing </li></ul><ul><li>On-Location Events </li></ul>Your Brand Here Presented by:
    7. 7. The GameDay Online Network delivers Tom Thumb/Randalls to hundreds of thousands of fans and Tom Thumb/Randalls customers geo-targeted to the Tom Thumb/Randalls target areas. We promote our partners through 728x90 and 300x250 banners within RaceWeekOnline.com. We also syndicate content and Tom Thumb/Randalls banners to our syndicated partner sites. RaceWeekOnline.com
    8. 8. SIMULATOR EVENTS AT STORES GameDay can provide Customer Engaging events at stores to promote Tom Thumb/Randalls Racin’ Recipes and our vendor partners. Fans receive the opportunity to drive actual NASCAR circuit tracks via our simulator that makes you feel like you are in the driver’s seat of an actual NASCAR Cup Car.
    9. 9. Next Steps <ul><li>Discuss particulars of the program with Pepsi representatives </li></ul><ul><li>With Pepsi interest, set up conversation with Pepsi and Tom Thumb representatives to discuss display opportunities </li></ul>
    10. 10. THANK YOU FOR THE OPPORTUNITY Our team of experienced sports marketers will help design custom plans to meet your marketing challenges. For more details, contact Steve Cassarino 619-933-3991 or [email_address]
    11. 11. APPENDIX INTRODUCTION TO GAMEDAY PRODUCTIONS
    12. 12. GAMEDAY QUICK FACTS <ul><li>Expertise in Sports Marketing since 1991 </li></ul><ul><li>Deliver specialized sports programming to extremely passionate sports fans </li></ul><ul><li>An award-winning TV production team with a full-time staff of producers, photographers, editors and graphic designers </li></ul><ul><li>Produce over 200 television shows a year and publish two 24/7 content portals. EX: RaceWeek and RaceWeek Online </li></ul><ul><li>Full service internet team that includes development, search marketing and e-commerce solutions for business trying to reach motorsports fans </li></ul>
    13. 13. INDUSTRY AWARDS AND RECOGNITION <ul><li>45 national production awards and 3 Emmy nominations </li></ul>
    14. 14. SELECT CLIENTS

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