1. Case study:
Customer loyalty
Boston Proper builds superior customer
loyalty and drives online sales upward with
relevant email marketing
“Experian Cheetah-
Mail’s reporting and
Overview
Boston Proper, a leading cataloger and specialty retailer of stylish, contem- analytics tools have
porary women’s sportswear, aimed to grow online sales and extend customer given us the ability
loyalty while driving traffic to its e-commerce site, www.bostonproper.com. As
a traditional cataloger, Boston Proper needed to ensure that they success-
to fine-tune our email
fu