Psychographic Campaign Evaluation Example I Phone 3 G

iPhone 3G in the Swedish Blogosphere Campaign Evaluation Example

694 Posts about iPhone 3G Launch June 9 132 posts Top Influential Bloggers 120 posts (Ranking: in links X mentions) 340 Bloggers Writes an Average of 1,9 Posts 252 Bloggers Covers Launch Day and the Day After Source: Twingly

1071 Posts about iPhone 3G Sales Launch July 9 Top Influential Bloggers 204 posts 164 posts (Ranking: inlinks X mentions) 473 bloggers writes an average of 2,1 posts per blog 266 bloggers covers launch day and the day after Source: Twingly

Launch - Geeks & Cool Cats Watches Keynote Speak Artisans trust their impulses, want to make a splash, Rationals trust logic, yearn for achievement, seek seek stimulation, prize freedom, and dream of knowledge, prize technology, and dream of mastering action skills. /D. Keirsey understanding how the world works. /D. Keirsey Artisans (concrete & independent) Idealists trust their intuition, yearn for romance, seek Guardians trust authority, join groups, seek their true self, prize meaningful relationships, and security, prize gratitude, and dream of meting out dream of attaining wisdom.. /D. Keirsey justice. /D. Keirsey Source: Twingly

Sales Launch: Cool Cats Dominates Product Reviews Artisans trust their impulses, want to make a Rationals trust logic, yearn for achievement, splash, seek stimulation, prize freedom, and dream of seek knowledge, prize technology, and dream of mastering action skills. /D. Keirsey understanding how the world works. /D. Keirsey Idealists trust their intuition, yearn for romance, Guardians trust authority, join groups, seek seek their true self, prize meaningful relationships, security, prize gratitude, and dream of meting out and dream of attaining wisdom.. /D. Keirsey justice. /D. Keirsey Source: Twingly

Communication Style vs Audience Proﬁles Launch Sales Launch e e tyl S Technology and Design! The phone is S tyl Action and Expectations! TBWA:s launched at Apple Keynote - the trick is to both advertisment is in the action movie genre with appeal to the Geeks (Rationals) with hard core tech typical voice over and pumping music and tuff facts and the Cool Cats (Artisans) with smashing looking men in a cold hi-tech environment. design features. Moving people in an action setting! The Visual presentation and facts! Both design advertisement appeals to dreams of beeing an and technological features are most effectively action hero with cool and versatile gadgets - the conveyed via a visual presentation like Steve Jobs iPhone could have been something invented by Q Keynote speak. The focus lies on the phone and for James Bond! not the presenter. e e nc nc d ie die Au Rationals trust logic, yearn for achievement, Au Artisans trust their impulses, want to make a seek knowledge, prize technology, and dream of splash, seek stimulation, prize freedom, and dream of understanding how the world works. /D. Keirsey mastering action skills. /D. Keirsey

http://www.mattiasostmar.net	111
http://www.prfekt.se	97
http://mattiasostmar.com	22
http://www.slideshare.net	9
http://static.slideshare.net	8
http://translate.googleusercontent.com	4
http://blog.typealyzer.com	1

Psychographic Campaign Evaluation Example I Phone 3 G

by guest5a152 on Oct 16, 2008

Accessibility

Categories

Tags

Upload Details

Usage Rights

7 Embeds 252

Statistics

Psychographic Campaign Evaluation Example I Phone 3 G — Presentation Transcript