Most companies sell products, which simply enters the marketplace as another challenger.
This company offers an integrated pest control system; whereby they work with growers at a macro level to achieve produce with nominal pesticide residue, lower cost of production and higher crop yields. At a micro level they have staff on the ground to monitor issues and results, designed custom tools.
It’s a holistic approach which is difficult for product competitors to penetrate and replace.
August 2009. Sales commenced of Australian manufactured product.
September 2009. Second year of trials in China completed.
November 2009: Application for registration of XXX dispenser in China lodged.
July – December 2009: Capital raising of AU$1.5m. 15.1 million shares issued.
January 2010: Sale of [pest control trap] to South Africa.
January 2010: Saudi Arabian market assessment.
January 2010: Commissioning of Chinese production line.
Application for China registration reviewed.
Envisaged Timeline (1) Country Timing Steps to Achieve Opportunities Australia & New Zealand March 2010 Agreement reached with XXX(NZ) to provide Coding Moth dispensers. April 2010 Registration of XXXX dispenser. October Sales commence (NZ) China April 2010 Registration of product and receipt of production permit. May 2010 Production commences June 2010 Sales commence India March 2010 Assessment of specific markets by CEO April – May, 2010 Successful completion of demonstration trials and approval from Indian Govt. June 2010 Sales commence
Envisaged Timeline (2) Country Timing Steps to Achieve Opportunities South Africa April 2010 Registration of product May 2010 Sales for XXX product USA October 2010 Register XXX November 2010 Sales of active ingredient Saudi Arabia June 2010 Testing of products commences October 2010 Sales of XXX for Ephestia moth February 2011 Sales of product for Red palm Weevil.
Technology Strategies Platform: Insect behaviour modifying chemicals Integrated Pest Management System: Attract & Kill System: Mating Disruption System: Repel This company uses mostly naturally occurring, non-toxic chemicals. Application of the chemicals are mostly not onto the crop. In the past, ingredients were not effective in luring the insects, or lost effectiveness too quickly.
Revenue Targets *Amounts in Australian Dollars Jan 2010 – Jun 2011 $000 $000 $000 Jan-Jun 2010 2010/2011 18 months Australia & NZ 50 2600 2650 China 500 4000 4500 India 300 1000 1300 South Africa 350 1300 1650 USA 1000 1000 Saudi Arabia 6400 6400 Total 1200 16300 17500