- Entity Profiles (A group could have their own profile)
- Music bands (Utilizing an entity profile, Music bands could create their own profile)
- Digital representation of an individual (Users could write descriptions about themselves)
- Did not limit the functionality of the network
- Integrated with AIM and Mobile phones
Brief Overview of Facebook
Started in a school then grew to schools all over
Membership was limited to College’s only then to High schools
Great Features like
The Wall ( post comments)
Different applications like Poker
MySpace and Facebook are both two very big competitors in the world of Social networking.
Both companies are diverse:
MySpace- could customize personal web page
Facebook- only college students and high school students could use it… now it is open to everyone.
Facebook platform enabled other programmers to integrate applications with Facebook. Ex. Moviefone.com
Benefits of In- House
It will be reliable because MySpace is in control of it
They could make the platform look like what they want it to look like
They don’t have to worry about the final product not materializing.
They could manage extracting payments from other application providers easier.
MySpace will have overall control of their platform instead of another company have control of it.
Continuation of Benefits
New businesses would have to make or join a platform in order to even compete with MySpace. MySpace has the funding to make the platform where other new companies don’t have the money to. This will make the barriers to enter more difficult for new social networks
Facebook, one of MySpace’s biggest rivals, will have to face the fact that MySpace is a huge competitor and could be perceived as dangerous if MySpace does make their own platform.
An in-house platform will protect MySpace from new social websites. It will help against rival sites’ entry into the market.
There would be little threat from sites using OpenSocial. In-house platform provides MySpace with its uniqueness.
Users will have the option of using MySpace instead of other sites. If MySpace provides a original and unique app, users will be more attracted to using MySpace than other social networks
Downside to Google’s OpenSocial Platform
OpenSocial Platform is still stuck in an early beta release.
By utilizing OpenSocial, it takes away the competitive advantage of having different applications on MySpace.
OpenSocial allows the applications to be transfered over to other social networks who use OpenSocial with ease
MySpace will be come no different from these other social networks which means losing more users.
MySpace would lose its uniqueness.
Continuation of OpenSocial
OpenSocial is unteathered and uncontrolled access to thousands of small & medium-sized networks instead of just one extremely large tightly controlled network
OpenSocial’s applications can easily be hacked into which puts the users’ profiles at risk.
The applications do not require an interface code to gain access, so a hacker can easily gain access to a user’s profile through the applications made on OpenSocial.
Google needs to make it secure.
MySpace should develop their own in-house platform.
An in-house platform has more benefits and competitive advantages against Google’s OpenSocial.
Google’s OpenSocial is still new and needs some work on it before MySpace or any other social website should use yet.