Loading…

Flash Player 9 (or above) is needed to view presentations.
We have detected that you do not have it on your computer. To install it, go here.

Like this document? Why not share!

Angus Matthew CV

on

  • 972 views

Angus Matthew CV

Angus Matthew CV

Statistics

Views

Total Views
972
Views on SlideShare
972
Embed Views
0

Actions

Likes
1
Downloads
5
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Microsoft Word

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Angus Matthew CV Angus Matthew CV Document Transcript

  • Angus Matthew 07726545621 7 Green Lane, Penge, London SE20 7JA angusmatthew@yahoo.com Headlines Environmental scientist with 10 years marketing experience across private and public sectors. Broad range of marketing disciplines undertaken to a senior level with rigorous strategic approach, combined with practical and creative problem solving flair. • Strategic wholesale revision of marketing and communication approaches • Practical implementation of campaigns, business change and evaluation • Devised set of methodologies to embed demographic research into core of healthcare busines • Analysis and targeting of new customer segments • Business development for Whitehall based, international think tank • CIM qualified to an advanced level and Fellow of the RSA • Impact at recent healthcare company published here via Google Document on-line collaboration tool Employment Carebase - August 2007 to present Healthcare Provider Marketing and Communications Manager • Introduce and integrate ROI measurement across marketing and customer service functions • Manage development of SEO enabled web sites and pay-per-click campaign optimisation • Develop PR capabilities and supporting processes from scratch • Deliver and evaluate data driven, targeted direct marketing • Develop collaborative working processes across homes and with agency suppliers • Undertake and integrate demographic Mosaic analysis into all aspects of business to land acquisition and marketing • Manage 15 marketing assistants across 15 distributed care sites Royal United Services Institute, Whitehall - April 2006 to September 2007 Security Think Tank Marketing and Business Development Manager • Manage international membership of patrons and FTSE 100 corporate clients including senior statesmen and leading industrialists • Instigated segmentation of database for more taregted direct marketing
  • • Helped develop new services and research propositions in accordance to the needs of our corporate clients • Attract corporate funding and partnering opportunities for research and events programme • IBM, Microsoft, Shell and Group 4 all recruited • Manage integration of database with web site for effective membership management across publications and events • Liaise with national journalists and broadcast news correspondents Live|Work Innovation Consultancy - December 2005, 6 month contract Innovation Consultancy Service Design Consultant • Led regional government funded project into worklessness across City of Sunderland • Innovative 'user centred' approach to deeply entrenched social problem. Recruited broad range of stakeholders including the voluntary and business communities to devised new city wide response to the problem • Led 'bottom up' facilitation leading to breakthrough service innovations • Supported by ethnographic research techniques to fully understand challenge • Blue print recently presented to Secretary of State as exemplar of public service innovation Live Social Enterprise, Brixton - August 2005, 6 month contract Award Winning youth engagement project Commercial Partnership Development • Developed street culture magazine and record label; a public funded diversionary projects and career development vehicle for young people • Partnership and business development • Conceived revenue generating ethical recruitment and ethnographic research business concepts • Instigated corporate partnerships with brands such as Nike and Guardian Newspapers centred around mutually beneficial mentoring arrangements • Successfully re-applied for £100k of European Social Funding. Limehouse Communications - August 2004 to August 2005 Public sector marketing and communications agency Head of Marketing • Delivered public sector marketing and communication projects • Brand audits in local government • Stakeholder engagement and management for a range of clients • Campaign and brand planning, off, on and through the line. • Winning tender submissions to central government contracts such as Defra
  • Various freelance roles - March 2002 to August 2004 Copywriting, marketing consultancy and pitch leader • For range clients of clients including the Barbican and Ladbrokes. Carlson Relationship Marketing Group - January 2000 to March 2002 Planner promoted to Special Projects Manager • Turned redundancy into promotion on strength of my application • Developed field marketing proposition and products • Segmentation of Telewest customer database TBWA Advertising - January 1999 to January 2000 Brand Planning Assistan North End Oil - 1994 to 1997 Oil trader to international shipping fleets Education Charted Institute Marketing (CIM Advanced Certificate) 1999 University of East Anglia, 1988 - 1991 BSc (Hons) Environmental Science 2:1 Watford Grammar School, 1981 - 1988 12 O Levels (all A to C) 3 A Levels (Biology, Physics and Chemistry) Interests Hockey, history, international relations and jazz music.