Trends and strategies in
the creative industries.
Manuel Bermúdez Terrada
The following will address the main theme introduced by the question asked by the
director of cultural enterprise Atticmedia, Mark Webber, on the creation of entirely
digital learning environments. Through the analysis of learning platforms will try to
give birth in a scientific way to this subject, with interesting information and links
that can serve as a starting point for investigations, also attached a small section
with an analysis and detailed economic the price on this study, also describes the
literature used for this work.
Another point which should not include a business proposition, but here it is a job
class is a critical analysis and personal on the subject of question, ie a staff mink
education via the Internet and its future.
In this final paper, responses to the question posed by Mark Weber about
education in the network. Mark Webber is the director of a successful British
company called Atticmedia, this is for more than twelve years creating interactive
content for websites with very different objectives but among them is one of the
most important and most interest us, education. The recognition of his work is
given by several major organizations such as UNESCO, which invited its director to
participate in a brainstorming sessions to help developing countries, this being the
only representative from the digital agency sector, in June 2008.
Another major boost two awards were won in November 2009 for two
projects e-Learning, a term in which we will delve later, Uptrait BBC online and
adventures Legula, also awarded by the BAFTA, this is a game where parents and
children play together using words, anagrams and logic games mathematics, ie a
fully educating play online.
Mark Webber's question is whether it is possible to create a fully online
education environment, ie discarding all the analog world to become digital. My
proposal for addressing this issue is to analyze the current state of online tuition
rates that exist and above all, almost as matter of this issue, not only do this but try
to find out what will happen in the future in this wide scope.
Therefore, the findings and results of this analysis are to be concluded by
giving an answer and tell if it is possible or not completely digital environment. To
reach these conclusions are to be explored different technologies that are currently
As Lister (New Media 2008) said Paul Mayer, Howard and Peter Weibel
Rhegold state that technology is a result of human evolution and its communication
with others, ranging from the first verbal relations to modern computer systems
Today, through the first written texts or paintings, photography, video or TV.
Although we must also think that fashion is the product of technological advances
rather than as currently there are elements that only show a change in the way it
works sometimes only have changes in their areas and was advertised as new
For just about the educational field since the big change is happening right
now, as a fully analog world we are moving gradually to a process of digitizing all
the resources that years ago were on our shelves and now be found on websites.
According to studies by the European social trends Study on the first choice
for 59.3% of students between 12-21 years to obtain information when conducting
class work at home is the internet. (Blanco, El Pais, 2009)
In this trend we see for example the educational potential of blogs, because
it works with the search skill acquisition, synthesis and reprocessing of information
as well as reading and written communication. When it began to implement in
schools, many educators found that students discussed in their virtual spaces with
a wide range of topics, and with colleagues who were in all parts of the world
Although the introduction of technology in education also brings negatives
as a dependency of technological resources, an imposition of the culture of
Western civilization on the other and thus increasing cultural uniformity both
cultural and economic inequalities (Are Moreira, 2009).
The creation of these spaces of education has been endorsed and
promoted in our case, by the Higher Education Reform in Europe and the so-called
Bologna process, which projects the idea of creating a European Higher Education
Area (Bologna Declaration 1999), the programs to encourage mobility between
different countries and promoting cultural exchange and the creation of large
Internet networks for mutual learning, the creation of the Net as a great educational
resource of s century.
This theme of education via the Internet has been approached from the
creation of this, this work highlights Sthepen Downes, a researcher at the Institute
for National Research Council of Canada in the group of e-learning research
institute of information technology concerning in areas of learning objects and meta
data as well as in the areas of education and unions Weblog for content
(www.downes.ca), George Siemens considered the guru of collectivism (A learning
theory for the digital age, 2006), Nancy White and his theories on the hierarchy in
educational settings, these include many network proposed as the main center for
learning, decentralized and off-raising formats.
The following analysis will be based learning methods on the internet and
found all the users's hand without being a computer expert or new technologies or
new technologies. In my research I have found basically three:
For the lower levels of education we find the so-called ICT centers, and at
higher levels we find the e-systems and b-Earning Earning, being the second
largest spectator who wakes up in the future.
The centers ICT are no schools of higher education, schools and colleges
where students use computers with internet as an educational resource. At each
site is chosen from among teachers to ICT coordinator that maintains it and
receives weekly release time and specialized training.
The two most developed European countries have this kind of education are
England and Spain, as a very recent example, the case of one of the more
southern regions of Spain, Andalusia, where under the heading of ICT project has
been initiated 2.0 progressive incorporation of the computer in the classroom, a
total of 173,000 for all students of public, weighing 1.5 kg and free software based
on Genulinux (Guadalinux) as well as install some 6,500 whiteboards and
multimedia equipment. It will take place between January and February 2010
(Ministry of Education and Culture, Government of Andalucia)
To see a video of it is explanatory, to be more didactic
Speaking and higher levels of education, ie university, we found the one
hand as mentioned above e-learning and b-learning:
E-learning: is a system of electronic or distance education in integrating the
use of information technology and other pedagogical elements for the formation,
training and education of users or students online. Use various tools such as
internet, intranet, multimedia productions and as pointed out by several
researchers (Garcia Peñalvo, 2006), the future of the education system through
this medium. Although there have been some drawbacks such as: you must have
good control over new technologies, there are few educational products e-learning
market and especially the social isolation of students as the professor says
Francisco José Area Moreira in his introduction to educational technology, 2009.
B-learning: blended learning is a process, derived from blended-Earning
that follows a trend with a strong following from the field of school psychology in
which the term emphasizes learning as a counterpoint to teaching. As background
to this system are the "computer assisted instruction (CAI) or" computer-based
learning "(BCL) (Bartholomew, 2004)
This training model makes use of the benefits of training 100% online and
face training, and combined into a single type of training that speeds the work of
both the trainer and the students and design instruction to the academic program
for which it has decided. One of the main benefits that some authors have reported
the possibility of benefiting from the wealth of material available, as the blended
learning is not to put materials on the Internet but use those which exist. This is not
no need to change media, and take what exists, "the basic outline of the project
are not electronically reproduce materials whose support is the ideal form but use
the enormous amount of information available (Adell 2002), could now qualify this
because some materials have changed and now their support is only suitable
The b-learning is therefore the future of many elements of a social nature
and that although we benefit from the best on-campus classes and online
resources. Means reduced costs for companies who use this method because it
reduces saving blended e-Earning therefore mixed training is still more expensive
than the face (Pascual, 2003).
So in conclusion to this analysis of networks for education, ICT facilities
would be the alternative for lower educational levels and b-learning for higher
levels as it is the most comprehensive alternative education.
Total hours used for this study has been 80, ie two full working weeks in the
Netherlands since the week only has 40 hours.
Considering the minimum monthly wage stands at around 1140 euros, plus
bonuses for qualifications will be around 800 euros more per month, plus expenses
created, about 150 euros, would be a total of 1120 €
1140: 160 = 7.125 x 80h = 570
800: 160 = 5 x 80 h = 400
Other costs = 150
570 +400 +150 = 1120 €
I think as is shown throughout my work, creating curricula and learning spaces
entirely virtual, it is possible, as demonstrated in the previous submission, and in
the future everything will be virtual if everything continues as Now, with the
development of technology and network of connections between people. It can be
very beneficial and enriching for such a person attend a web conference that is
taking place across the world .. but really is that good?
Para mi creo q is essential in the field of education as in any physical contact
between people because his gestures, words and actions can give us something
more about something written on the Internet, much flatter ... That is why I blended
systems are being developed and reaching more importance q other systems
because we benefit from the advantages of face with the advantages of it online.
Finally just say that I think is good implementation of all these resources to
education but can not leave it to the main base and that physical contact is very
important for human development and culture in general. That is, you can create
fully digital environments but do not think is the right decision.
Adell,J. World Wide Web, 2002.
Are Moreira, Manuel Introduction to the educational technology, 2009.
Bartolomé, Antonio Blended learning, conceptos básicos, 2004.
Blanco, Silvia; Google ¿me haces los deberes? www.elpais.com, 2009
Bologna Declaration, 1999.
Downes; E-learning, 2005.
García Peñalvo; Estudio sobre el uso del E-learning, 2006
Ministry of Education and Culture, Government of Andalucia, 2010.
Pascual, Maria Pau; El blended learning reduce el ahorro de la formación online
pero gana en calidad, 2003.
Siemens, George, A learning theory for the digital age, 2006.
VVAA. New media; a critical introduction 2008.