• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Top Social Media Strategies
 

Top Social Media Strategies

on

  • 672 views

Top Social Media Strategies. A presention given by Simon Rouillier (NVI) at HostingCon in Washington DC on August 12th 2009.

Top Social Media Strategies. A presention given by Simon Rouillier (NVI) at HostingCon in Washington DC on August 12th 2009.

Statistics

Views

Total Views
672
Views on SlideShare
671
Embed Views
1

Actions

Likes
1
Downloads
25
Comments
0

1 Embed 1

http://www.slideshare.net 1

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Top Social Media Strategies Top Social Media Strategies Presentation Transcript

    • INTERACTIVE STRATEGY - 55, AV. MONT-ROYAL O., SUITE 999, MONTRÉAL (QC) H2T 2S6 T 514.524.7149 NVISOLUTIONS.COM SOCIAL NEWS SITES ADVANCED CONTENT & SEO
    • SEO CONTENT STRATEGIES & SOCIAL CONTENT: ESSENTIAL FOR SEO > Establishing yourself as a resource site > Attracting links > Ranking for longtail traffic > Feeding pagerank BLOG: A PLACE TO PUT IT > Frequent updates > Looser content restrictions SOCIAL: THE CATALYST > The SEO content strategy on steroids > Quick and natural link accumulation INTERACTIVE STRATEGY – NVISOLUTIONS.COM
    • SOCIAL NEWS SITES THE BIG BOYS... INTERACTIVE STRATEGY – NVISOLUTIONS.COM
    • SOCIAL NEWS SITES ... AND THEIR SMALLER COUNTERPARTS INTERACTIVE STRATEGY – NVISOLUTIONS.COM
    • SOCIAL NEWS SITES - THE BASICS LIVE AGGREGATION > The day’s best content from around the web gets submitted CONSUMPTION & EVALUATION > Users read and vote depending on how much they enjoy the content PROMOTION > Each social site has a mechanism to give extra coverage to the stories that seem (algorithmically & manually) to be the strongest, based on user evaluation > The result is a notable traffic spike LINK ATTRACTION > With the traffic spike comes a roughly proportional amount of backlinks, crucial to any search engine optimization strategy INTERACTIVE STRATEGY – NVISOLUTIONS.COM
    • SOCIAL MEDIA USERS DIFFERENT PARTICIPATION LEVELS > Creators, Critics, Collectors, Joiners, Spectators, Inactives EDUCATED > 87% of Digg users have gone to college SUCCESSFUL > Digg users’ average household income: $85,000 PASSIONATE > They don’t like their time wasted, and have little patience for commerce INTERACTIVE STRATEGY – NVISOLUTIONS.COM
    • LINK ATTRACTION INTERACTIVE STRATEGY – NVISOLUTIONS.COM
    • LINK ATTRACTION ...AND THEIR FRIENDS! INTERACTIVE STRATEGY – NVISOLUTIONS.COM
    • SOCIAL NEWS SITE STRATEGY ACCOUNT CREATION, DEVELOPMENT, AND MAINTENANCE > Continuous integration within the social community PLATFORM CREATION > Development of social friendly setting (topic, social buttons) CONTENT CREATION > Crafting a fun, informative, relevant piece VOTE SOLICITATION > Requesting support from social site friends, which they act upon depending on how much they enjoy the content INTERACTIVE STRATEGY – NVISOLUTIONS.COM
    • SOC IA L CONTENT KNOW YOUR AUDIENCE > High quality to maintain the integrity and value of their favorite social site > Catering to the interests of social user demographics > Not just social site promotion-worthy, but link-worthy after > What works with them will work for much of the web population at large, and not vice versa INTERACTIVE STRATEGY – NVISOLUTIONS.COM
    • CONTENT – BLOG & SEO CONSIDERATIONS Keyword Use > Blog titles for backlinks with great anchor text > Page titles can have more keywords than article titles Interlinking > Feeding pagerank from strong blog pages to main pages as thematically accurate as possible > Waiting until after the push to interlink Maintenance > Keeping the blog version updated > Responding to comments and exchanging links with similar blogs > Posting regularly to dilute marketing vibes INTERACTIVE STRATEGY – NVISOLUTIONS.COM
    • SOCIAL MEDIA METRICS - LINKS INTERACTIVE STRATEGY – NVISOLUTIONS.COM Success Level Total Y! Site Explorer Links Total Minus Social Sites Total Minus Social Sites & Repeated Domains Minimum Success 100 – 300 15 – 50 1 – 5 Good Success 500 – 1,000 50 – 100 6 – 19 Strong Success 1,000 - 10,000 100 – 200 20 – 50+
    • ONLINE BUDGET SPLIT FOR COMPANIES SMALL COMPANIES ($2 000 – $5 000 / MONTH) > PPC: 25% > SEO: 50% > SMO: 25% > AFFILIATE: 0% MEDIUM COMPANIES ($5 000 – $25 000 / MONTH) > PPC: 20% > SEO: 50% > SMO: 15% > AFFILIATE: 20% LARGE COMPANIES ($25 000 - $100 000+ / MONTH) > PPC: 15% > SEO: 40% > SMO: 10% > AFFILIATE: 35% INTERACTIVE STRATEGY – NVISOLUTIONS.COM
    • THANKS! > Site: www.nvisolutions.com > Blog: www.nvisolutions.com/blog > Email: srouillier@nvisolutions.com > Phone: 1-514-524-7149 x222 INTERACTIVE STRATEGY – NVISOLUTIONS.COM