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Treatment And Pitch For The Music Video
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Treatment And Pitch For The Music Video



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  • 1. Treatment and pitch for the music video
  • 2. Working title- a2 media video task
    Our video project will either challenge certain conventions used in grime music videos or reinforce them
  • 3. Purpose & Desired Outcome
    The purpose of our product is to produce a music video that relates to the UK underground scene , at the same time we want this to be as professional and also to give an accurate reflection of how the grime scene is in the UK.
    Realistically we want to achieve a successful music video that appeals to its target audience
  • 4. Audience
    Target audience :
    Age range- 16-25
    Listener profile: young, like to be unique, enjoys socialising, goes to raves, has watched kidulthood adulthood, wears hoodies and tracksuit bottoms, has short hair
  • 5. Overall style and ‘look’?
    What sort of texts are you influenced by? We can take ideas from other music videos containing the same conventions as ours , looking at the underground scene .
    What sort of texts might you want to be different to? We want to be different to the up and coming mainstream videos , adding different conventions.
    Here are a few links to represent our ideas for our music video .
  • 6. Technology
    Musical equipment
    Video cameras
  • 7. What sort of personnel will be involved?
    Camera roles
    Directing roles
    Editing roles
    I feel these role will all need to be covered in our music video however we can use some of the same personnel for different roles .
  • 8. Dates and provisional schedule
  • 9. Likely problems
    Some of the issues that will be raised is most importantly timing allowance, we will take into consideration the amount of time we have to complete our music video and therefore try to work to this deadline as efficiently as possible
    Another problem likely to arise is the use of resources in college time , meaning that a fair amount of work will need to be done outside of college time so that the project can be touched on .
    One of the main issues with our project is the music , trying to find the correct music to fit our style and genre .
  • 10. Possible Costs – financial
    Use of scenery e.g. hiring out places,
    Using actors
    Use of music
    Background dancers/ singers
  • 11.  Transport issues
    Travelling to and from different scenes of the music video may cause an issue as we may be short on time in most situations however we should be able to take cars to different scenes
    Another solution would be to keep the video in a certain area or even in the same place throughout the video .
  • 12. Health and Safety Issues
    There are possible health and safety issues when using media equipment and when using various different scenarios :
    Weather when filming outdoors , damage to camera equipment