Microsoft Word Post 1 Expertise To Meet Your Business Needs 2


Published on

Published in: Business, Health & Medicine
  • Be the first to comment

  • Be the first to like this

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Microsoft Word Post 1 Expertise To Meet Your Business Needs 2

  1. 1. Ruder Finn Multicultural & Image Marketing Group “Strategy that Delivers the Multicultural Consumer”
  2. 2. Who We Are Our Specialty: Striking the Perfect Balance Between Urban and Mainstream Marketing & Communication Unparalleled grasp of the media landscape and the urban consumer Full-service niche practice with the resources of a global agency Proven leader in branded consumer marketing communications platforms with significant CRM, cultural and entertainment marketing experience Award-winning AOR to Fortune 500 corporations, premiere lifestyle brands, noted individuals, institutions and community organizations throughout the U.S. Dynamic, youthful team of professionals skilled at trend-spotting and creating customized initiatives that generate excitement and news R U D E R · F I N N
  3. 3. What Sets Us Apart Long-term relationships with highest-level media, influencers and tastemakers that drive results Core commitment to fully integrated approach – Traditional media relations Special events Promotions and Media Partnerships Social media Advertising Trusted “media machine” with daily contact and monitoring across all categories – print, broadcast, and digital Committed to quality control and deliverables Accountable, client-focused team R U D E R · F I N N
  4. 4. What We Do: Areas of Service Corporate Social Responsibility and Cause-Related Marketing Campaigns National and In-Market Media Campaigns Branded Entertainment Marketing & PR Award Show, Red Carpet Event & Gifting Suite Management Celebrity Photo Shoot Production & Management Multi-City Community and Grassroots Events Celebrity Spokesperson Procurement Influencer Cultivation Campaigns Press Trips (domestic and overseas) Media Partnerships Radio Promotions & Sweepstakes Sponsorship Development PSA Production and Placement R U D E R · F I N N
  5. 5. RF Multicultural PR Philosophy Our multicultural PR and promotional campaigns are designed to: Increase visibility and brand loyalty Enhance brand image and attract consumers Generate significant, relevant and qualitative media coverage Establish mutually beneficial relationships between your brand and the urban tastemaker Establish a distinctive identity that differentiates you from the competition R U D E R · F I N N
  6. 6. Understanding the Urban Landscape RF Leads in Multicultural Marketing Communications Expertise in the Top 25 AA DMAs Detroit Oakland San Francisco Chicago Cleveland St. Louis Baltimore Los Angeles Memphis Charlotte Atlanta Columbia Birmingham Ft. Worth Dallas Houston Orlando Tampa New Orleans St. Petersburg Miami R U D E R · F I N N
  7. 7. Understanding the AACM and the HCM Landscape Key AACM Stats (2008) Key HCM Stats (2008) Buying Power: Buying Power: $980 Billion $913 Billion Hispanic U.S. Population: Black U.S. Population: 46.9 million 38.3 million Top Five Expenditures: Top Five Expenditures: - Housing $142B - Housing $121.6B -Food $59B - Food $59.2B - Cars/Trucks $30.5B - Cars/Trucks $32.1B - Clothing $19B - Clothing $27.7 B - Healthcare $17 - Health Care $17.8B Source: Target Market News Source: Pew Hispanic Center R U D E R · F I N N
  8. 8. Client Overview – Corporate & Brand R U D E R · F I N N
  9. 9. Client Overview – Institutional R U D E R · F I N N
  10. 10. Recent Placement Highlights R U D E R · F I N N
  11. 11. Celebrity Experience Highlights Larenz Tate and Niecy Nash Lynn Whitfield Narciso The Tate Bros. Rodriguez Ingrid Hoffman Jasmine Guy Mary J. Blige Judge Mathis R U D E R · F I N N
  12. 12. Select Case Studies
  13. 13. Be Sickle Smart: Ask About Iron Overload Challenge Build awareness of sickle cell disease and a little known condition called iron overload Solution Leverage relationship with Larenz Tate and the Tate Bros. to anchor a national communications platform, the “Be Sickle Smart-Ask About Iron” health education campaign Conduct multi-city media tours with the Tate Bros., including radio station drive-bys, live in- studio TV interviews, etc Implement grassroots events partnering with local churches and health centers Created microsite and dedicated hotline to establish direct communication with consumers Generate ongoing coverage and traffic to website and dedicated phone line Results 63 Million Media Impressions Generated R U D E R · F I N N
  14. 14. Taking Charge of Breast Cancer Challenge Launch a new DVD and Resource Guide aimed at African American women amidst a crowded environment for breast cancer awareness messaging Solution Leverage RF’s relationship with Emmy Award-winning actress Lynn Whitfield to build a comprehensive media relations campaign to secure well-placed, high-profile coverage Implement grassroots events culminating with a high-profile appearance in NYC at the annual Women of Color Breast Cancer conference organized by New York Presbyterian Hospital Results 14 Million Media Impressions Generated R U D E R · F I N N