The Search for Sneezers
Upcoming SlideShare
Loading in...5
×

Like this? Share it with your network

Share

The Search for Sneezers

  • 1,055 views
Uploaded on

Philip King's presentation about Peer to Peer Fundraising at the Social Tech Training.

Philip King's presentation about Peer to Peer Fundraising at the Social Tech Training.

More in: Technology , Design
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
1,055
On Slideshare
1,055
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
9
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. The Search For Sneezers How to find Fundraisers in Epidemic Proportions Philip King CEO Monday, June 23, 2008 1
  • 2. April 18th, 1775 Monday, June 23, 2008 2
  • 3. Monday, June 23, 2008 3
  • 4. Monday, June 23, 2008 4
  • 5. Monday, June 23, 2008 5
  • 6. Monday, June 23, 2008 6
  • 7. Monday, June 23, 2008 7
  • 8. Blog? Monday, June 23, 2008 8
  • 9. William Dawes Fundraising page? Monday, June 23, 2008 9
  • 10. US UK Netherlands Canada Australia Monday, June 23, 2008 10
  • 11. Not just about technology don’t get too distracted by the tools...concentrate on the goals and outputs Monday, June 23, 2008 11
  • 12. The more things change... Monday, June 23, 2008 12
  • 13. ...the more they stay the same • People have too little time • People love good stories • People will procrastinate • People give more in groups • People give to people...especially online! Monday, June 23, 2008 13
  • 14. Online giving is growing • Chronicle of Philanthropy E-Gift Study • E-Gifts to the 187 organizations grew by 37 percent last year, from $880.7-million to $1.2- billion last year • E-gifts grew by more than 50% at 85 organizations • 34 saw Internet gifts more than double Monday, June 23, 2008 14
  • 15. Most e-Giving America ★ American National Red Cross (Washington) $496,200,000 +214.6 ★ United Way of America (Alexandria, Va.) $240,000,000 +20.9 ★ American Cancer Society (Atlanta) $58,031,000 +92.6 ★ Leukemia & Lymphoma Society (White Plains, N.Y.) $45,088,098 +89.9 ★ Habitat for Humanity International (Atlanta) $28,787,733 +343.5 ★ National Multiple Sclerosis Society (New York) $28,034,000 +7.0 ★ American Heart Association (Dallas) $20,300,000 +21.6 ★ Heifer International (Little Rock, Ark.) $19,454,629 +38.0 ★ United States Fund for Unicef (New York)$18,285,701 -66.6 ★ World Vision (Federal Way, Wash.) $13,601,046 -63.3 ★ Juvenile Diabetes Research Foundation International (New York) $12,910,000 ★ Doctors Without Borders USA (Médecins Sans Frontières USA) (New York) $11,555,022 -20.1 ★ Mercy Corps (Portland, Oregon) $11,339,530 -19.2 ★ Salvation Army (Alexandria, Va.) $11,191,000 -75.7 Monday, June 23, 2008 15
  • 16. But it’s only a small fraction E-Gifts All Gifts • Online giving represented ~ 2 % of total contributions for the sample (a recent UK study found ~ 4% from ‘new media’) • Online retail is twice as big • Only 13 charities collected more than 5 percent of their total contributions online. • For five of those groups, electronic gifts made up more than 10 percent of total donations Monday, June 23, 2008 16
  • 17. When will e-gifts represent 10% in your organization? Monday, June 23, 2008 17
  • 18. What do we know about e-gifts? • NEW YORK, November 12, 2007 • The single largest reason -- after -- American Express, in not having a computer -- that partnership with the Center on people offered is that they were Philanthropy at Indiana University, unaware of online contribution produced the American Express options. More than one quarter of Charitable Gift Survey offline-only donors said that they did not give online because they • Although nearly two-third of could not find an online giving site, they did not know they could make Americans in the study gave to a a gift online, or they did not think of charity in the past year, only one in giving online ten gave online • Among those who contributed online, 20% said the primary motivation for giving online related to whether the charity actively promoted online giving choices Monday, June 23, 2008 18
  • 19. Monday, June 23, 2008 19
  • 20. Monday, June 23, 2008 20
  • 21. Monday, June 23, 2008 21
  • 22. Monday, June 23, 2008 22
  • 23. Monday, June 23, 2008 23
  • 24. The Search for Sneezers (web 2.0) Monday, June 23, 2008 24
  • 25. Sneezers defined • Epidemics teach us that disease is spread unevenly • Some individuals are particularly contagious, named ‘sneezers’ • What if instead of a ‘sneeze’ the action is an ‘ask’ Monday, June 23, 2008 25
  • 26. If your wish were granted... Become a Donor? Become a Fundraiser? Monday, June 23, 2008 26
  • 27. Which choice increases my... • Level of engagement? • Frequency of engagement? • Knowledge of the needs? • Financial contribution? Monday, June 23, 2008 27
  • 28. It all started with events... • Easy to become involved • Fun, family day with some competition • Naturally suited to building teams • Rather than pledge forms use personal websites to fundraise Monday, June 23, 2008 28
  • 29. ...and they grew! Online Funds Raised ($Cdn) • In this event over 80,000 register online • Best fundraisers are in teams • Best fundraisers are online & offline hybrids Monday, June 23, 2008 29
  • 30. Monday, June 23, 2008 30
  • 31. Page Examples Monday, June 23, 2008 31
  • 32. Event or Campaign Teams or Groups Individuals Monday, June 23, 2008 32
  • 33. The Simple Math # of % # of people x % who fundraise x people x who x avg. gift they ask give = $ raised Monday, June 23, 2008 33
  • 34. Benefit: penetrate inbox clutter Monday, June 23, 2008 34
  • 35. Monday, June 23, 2008 35
  • 36. Monday, June 23, 2008 36
  • 37. Monday, June 23, 2008 37
  • 38. Sneezers surprise you £ 1 million Monday, June 23, 2008 38
  • 39. Monday, June 23, 2008 39
  • 40. Metrics to watch 2006 2007 % Chg. # Fundraisers Registered 381 606 +50% # Teams 28 42 +50% $ e-Gifts (Average) $507,365 ($152) $1,221,750 +63% ($152) # e-Gifts 3,961 9,676 +64% # Participants with 1+ online 263 457 +74% sponsors Average # of e-Gifts / 14.8 20.9 +41% Fundraiser Ave $ e-Gifts / Fundraiser $1,942 $3,668 +89% Top 10 Fundraisers $278,082 $452,112 +63% Monday, June 23, 2008 40
  • 41. Not all fundraisers are created equal • 80% of funds will be found by 20% of the people • Identify them early • Treat them differently Monday, June 23, 2008 41
  • 42. Beyond -aThons Monday, June 23, 2008 42
  • 43. Community Events • Community events • Dinners • Virtual Events • Golf tournaments • BBQs • Seminars Monday, June 23, 2008 43
  • 44. Monday, June 23, 2008 44
  • 45. Monday, June 23, 2008 45
  • 46. Monday, June 23, 2008 46
  • 47. Monday, June 23, 2008 47
  • 48. Nothing But Nets Monday, June 23, 2008 48
  • 49. Monday, June 23, 2008 49
  • 50. Monday, June 23, 2008 50
  • 51. Monday, June 23, 2008 51
  • 52. Monday, June 23, 2008 52
  • 53. Discuss Monday, June 23, 2008 53
  • 54. The more things change... Monday, June 23, 2008 54
  • 55. ...the more they stay the same • People have too little time • People love good stories • People will procrastinate • People give more in groups • People give to people...especially online! Monday, June 23, 2008 55
  • 56. Monday, June 23, 2008 56
  • 57. Thank You for Your Time! www.artez.com Philip King Monday, June 23, 2008 57
  • 58. Monday, June 23, 2008 58
  • 59. Monday, June 23, 2008 59
  • 60. Monday, June 23, 2008 60
  • 61. Monday, June 23, 2008 61
  • 62. Your Charity Donors Projects Featured Projects Featured Donors Monday, June 23, 2008 62
  • 63. Monday, June 23, 2008 63
  • 64. Who are you? Monday, June 23, 2008 64