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SEO Demystified

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Mike McDerment's presentation about SEO at the Social Tech Training

Mike McDerment's presentation about SEO at the Social Tech Training

Published in: Technology, Health & Medicine

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Transcript

  • 1. SEO Demystified
  • 2. How search engines work Two things matter What kind of websites rank well Building web pages
  • 3. Google = Database
  • 4. Robots eat pages
  • 5. Off-page factors = Links
  • 6. On-page factors = Text
  • 7. Hubs
  • 8. Authoritie s
  • 9. Essays
  • 10. Titles
  • 11. Headings
  • 12. Text/Copy
  • 13. Links