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Chock standard licensee-presentation-2009v1

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Transcript

  • 1. Licensee Presentation (2009 v1)
  • 2. CHOCK CAFÉS - THE ORIGINAL QUICK-SERVE CONCEPT
    • 1932
    • Bill Black opens Chock full o’Nuts ® - selling dried fruit and nuts.
    • Black then “sublets” part of his store to another entrepreneur who sells fresh coffee & doughnuts to midtown New York commuters….
    • 1934-1960’s
    • Chock Coffee Shops expand to over 100 & flourish. They are a fixture on every NYC Street Corner. A “cult” develops for their coffee.
    • 1983-84
    • Bill Black dies. Remaining company-owned stores are sold.
    • 1999
    • Sara Lee Acquires Chock full o’Nuts
    • 2006
    • Massimo Zanetti Acquires CFON --- 105 Chock full o’Nuts Cafes
      • - World’s largest privately owned coffee company ,
      • headquartered in Bologna, Italy .
  • 3. Our Parent: Massimo Zanetti Beverage -- USA
    • World’s largest privately owned coffee company , headquartered in Bologna, Italy.
    • Massimo Zanetti comes from a family rooted in dealing with coffee for two generations.
    • Its owns a large coffee plantation in Brazil , a coffee mill in Costa Rica , a green coffee trading company in Switzerland and 9 roasting plants around the world and sells 120,000 tons of coffee annually
    • Worldwide distribution network of subsidiaries and authorized dealers in about 100 countries (70k wholesale customers), manufactures espresso machines and bar equipment under the La San Marco name, and a network of over 600 international coffee shops operating as Segafredo Cafes (a European café & bar) . Also owns 110 Puccinos (sandwich shops) in the UK.
    • The company's annual turnover is $800 million . Currently, Segafredo Group has almost 3,000 employees.
  • 4. Why Chock full o’ Nuts is “THE NY COFFEE” !
    • Founded in Manhattan 1932
    • #1 Selling Retail Coffee in NY Metro Area for past 27 years*
      • Strong Brand Recognition and Loyalty Among Consumers
    • 9 out of 10 New Yorker’s can sing jingle! (recent survey)
    * Source: Nielson Data 52 weeks ending 2’25’06
  • 5. Strengthening our Bond to New York Icons!
    • Marketing Partnerships with NY Icons
      • New York Yankees
      • West Point Academy
      • Madison Square Garden
      • Radio City Music Hall
      • The New York Improv
      • Jacob Javits
      • Rockefeller Center
      • Stony Brook University
      • US Open – Beth Page 2009
      • The Intrepid Museum
      • and more to come!
  • 6. Our Concept & Points of Difference :
    • Marketplace niche (between Starbucks & Dunkin Donuts)
      • A variety of high-quality coffee beverages , served in a NY MINUTE .
      • Offer fresh baked goods from a small foot print
      • The Roast of our Coffees is in-between Starbucks & Dunkin
    • Focus is to build brand presence through flexible formats, targeting the “ Consumer-On-The-Go ”.
    • Positioning - leverage Chock’s heritage by offering great “Value” to the consumer… Chock full o’Value!
    • Café customer average age is 18-45 (a new target audience!)
  • 7. Chock Café Menu Offering
    • Typical sales avg. 80% Beverage & 20% Food
  • 8. Hot Specialty Beverages
  • 9. Chock Café Menu Offering
  • 10. Iced Specialty Beverages
  • 11. Fresh Baked Goods (optional) Bake on-site or Delivered Fresh Chock Café Menu Offering
  • 12. Fresh Baked Goods and Desserts
  • 13. High Profit Margins
    • Fresh Brewed Coffees Avg. 78%
    • Hot Specialty Beverages Avg. 74%
    • Iced Specialty Beverages Avg. 75%
    • Smoothies Avg. 70%
    • Fresh Baked Goods Avg. 70%
    • Breakfast Sandwiches Avg. 73%
  • 14.
    • We Customize YOUR CAFÉ to meet YOUR NEEDS :
    • Format: Cafes, Kiosks, Carts and Self-Service
      • Size: From 8’ Carts to >1,400sf Cafés
      • Menu Mix:
        • Chock full o’Nuts Coffees only
        • PLUS Full-Line of Hot & Cold Specialty Beverages
        • PLUS Bakery and Sandwiches
    • Locations:
      • Cafes
      • Kiosks
      • Non-Traditional/Captive Audience
      • Theaters
      • Universities
      • Grocery Stores
  • 15. Hoboken, NJ Café 1,400 sf café with 34 seats
    • We Customize YOUR CAFÉ to meet YOUR NEEDS:
  • 16. Jersey Garden Mall (600 sf in-line)
  • 17. Brooklyn Cafes- New in 2007
  • 18.
    • US Military Academy at West Point
  • 19.
    • West Point Library
  • 20. Café Inside Gristedes – 3 rd Ave & 32 nd NYC
    • We Customize YOUR CAFÉ to meet YOUR NEEDS:
  • 21. Café Inside Gristedes – So End Ave - Battery Park
  • 22. Café Inside Gristedes – 40 th at 2 nd Ave - NYC
  • 23. Milford Plaza Hotel at Times Sq. (200 sf Kiosk)
  • 24.
    • Strouds Mall Kiosk, PA (150 sf Café )
  • 25. 30 PGA Tour & USGA Events 2008 & 2009 Including this Year’s US Open At Bethpage
  • 26. C-Store Cafés on Long Island
  • 27. Self-Serve: C-Store
  • 28.
    • We understand that our customer is YOU our licensee.
    • Sales: Customize a Menu to Your Needs
    • Construction Planning : Design, install coffee equipment
    • Operations : Arrange Distribution System
    • Training : You and your entire staff
        • Onsite. Custom Operations Manual
    • Marketing: Tailored POP Materials
      • Chock logo’d paper goods: Cups and napkins
      • On-Site Point of Sale:
        • Coupons,
        • Frequency Cards Posters and
        • Counter Cards
        • Menu System
        • Banners and signage
    Support
  • 29. Ad Templates – Grand Opening
  • 30. CFON Marketing & Merchandising Materials Promo Flyers Signage/Table Tents Frequency Cards Air Pots, Wraps & Display Rack Decal
  • 31. 2A 2C 12.2 2D 2E 2F 2G 2H+I 2J 2K 2N 2L 2M 12.3 12.1 4.3 12.4
  • 32. New Holiday POS Holiday POS
  • 33.
    • Our Commitment to you…
      • Right to use our trademark in specific location
      • Low Initial License Fee, No Royalty Fees or Ad Fees
      • Quality products at very competitive prices
      • Support: Planning, Design, Training, Marketing
    • Your commitment to the CFON…
      • Abide by License Agreement
      • Purchase all core products & logo’d paper products
      • Follow operational standards
      • Initial Fee by Program:
        • Proudly Brewing (drip coffee only) = NO Fee
        • Coffee & Beverage (and/or Baked Goods) Program
          • Existing Business/Kiosk/Cart = $10,000
          • Café = $20,000
    CFON LICENSE PROGRAM
  • 34. Chock full o’ Nuts License Summary :
    • #1 Selling Coffee in Metro NY for past 27 years
    • The finest 100% Arabica Blend coffee in the New York Market today
    • Advertising $’s being spent to promote CFON
    • 9/10 New Yorkers can sing the Chock Jingle
    • Cook’s Illustrated article announcing CFON the “best tasting” coffee
    • State-of-the-art brewing, grinding and dispensing equipment
    • Thermal preservation, not heat, will keep the coffee tasting great for hours and hours
    • 24 hour responsive service and ongoing preventative maintenance
    • Ongoing training and QSC support
    • A unique beverage concept that can be customized to your needs
      • Turn-Key, Simple & Affordable
      • Support: Planning, Design, Training & Marketing
      • Proven Success!