What is at the Heart of Libraries?<br />Stephen Abram, MLS, FSLA<br />North Suburban Library System <br />March 16, 2010<b...
These slides available today<br />at Stephen’s Lighthouse blog<br />
What Are Libraries Really For?<br /><ul><li>Economic Impact – ($6.50 per $1, workforce preparedness, industrial attraction...
Equity (digital divide, integrating population growth, generations, etc.)
Student Performance (up to 25 point increase)
Competitive Advantage (Canada, EC, India, China, etc.)
Community
Learning
Interaction
Social Glue</li></li></ul><li>Social Glue and Libraries<br />
ASK YOURSELF<br />What is more important for value based funding?<br />6% annual increases in circulation?<br />100% incre...
Bricks, Clicks and Tricks<br />
5 Tricks You Can Do Right Away<br />Number One:<br />What are your top reference questions?<br />
5 Tricks You Can Do Right Away<br />Number Two:<br />Do a Signage Audit<br />
5 Tricks You Can Do Right Away<br />Number Three:<br />Get Some Widgets (Hint: API)<br />
5 Tricks You Can Do Right Away<br />Number Four:<br />Get Jiggy with GIS.<br />
5 Tricks You Can Do Right Away<br />Number Five:<br />Go Beyond Statistics<br />Google Analytics<br />Foresee<br />
Driving User to the Library<br />Encyclopedia.com<br />HighBeam<br />WorldCat<br />iPhone App<br />Questia<br />Etc.<br />...
5 Tricks You Can Do Right Away<br />Tiny Gale Cengage Ad:<br />Double Your Usage EVERY 18 months!<br />Ask Us.  We know ho...
What We Never Knew Before<br /><ul><li>27% of our users are under 18.
59% are female.
29% are college students.
5% are professors and 6% are teachers.
On any given day, 35% of our users are there for the first time.
29% found our products via the library website.
59% found what they were looking for on their first search.
72% trusted the content more than what they found on Google.
But, 81% still use Google.</li></li></ul><li>Gale Widgets<br />
Are we going to a totally build it yourself world?<br />Imagine IKEA merging with GM...<br />
Newspapers: Assemble them yourself.<br />Re-imagine the textbook, coursepack, etc. <br />
Yes, this is ancient marketing/sales wisdom: they aren't buying your hammer, they are buying the deck of their dreams. Hel...
Will Reading Matter?Are your staff confusing books and reading?<br />Audiobooks, Cengage and eBooks . . . And Google<br />
http://www.flickr.com/photos/keeping-it-real/160822516/<br />
What does your best borrowed report look like?<br />Is your Community different?<br />http://www.flickr.com/photos/blu_blu...
What does your book and article or website recommendation blog/RSS feed look like?<br />Who is your star recommender?<br /...
How do  your community content<br />reviews do?<br />Who is your best teen reviewer?<br />http://www.flickr.com/photos/cja...
How are your web based communities doing?<br />How many dozen are there?<br />http://www.flickr.com/photos/mthiesson/17615...
Do your users like your video author interviews?<br />Your YouTube DVD trailers?<br />http://www.flickr.com/photos/lori_an...
Do you offer podcasts?<br />Do you record every story time?<br />Every lecture?<br />
Are you making sense of your collections in a community context?<br /><ul><li>BiblioCommons
ChiliFresh
LibraryThing for Libraries
SOPAC, VuFind, Endeca, etc.
 Delicious
 Digg
 YouTube</li></ul>http://www.flickr.com/photos/lori_an/319433802/in/photostream/<br />
Can you circulate books from anywhere? <br />Like the parking lot, lecture hall, classroom, sidewalk sale, or nursing home...
http://www.flickr.com/photos/library_mistress/525385511/<br />
The thing about success, is that it’s not about things.<br />Or 2.0 Technology<br />
What do libraries want?<br />Relevance<br />Making a Difference<br />
Observe Your Users<br />
NO<br />
OK – Now let’s ask ourselves what our users really, REALLY want.<br />
Self-Service Web Portal<br />
NO<br />
Context is King, not Content.<br />
Do we truly understand their goals?<br />
Can we at least agree that they don’t want whiz bang widgets, gadgets, shiny new tools or any other raw technology?<br />L...
Eye Movement Changes<br />
Learning Styles<br />Visual/Spatial (Picture Smart)<br />Verbal/Linguistic (Word Smart)<br />Musical/Rhythmic (Music Smart...
Diabetes Online<br />Yes, Stephen did just say Lizard Spit<br />
Luck / Opportunity<br />
Community<br />
Conversations<br />
Relationships<br />
Community Networks<br />
Life<br />
Alerts<br />
Connection<br />
Personalization<br />
Personalization<br />
I am unique.Understand me.<br />It’s personal.<br />
Don’t limit me!Who are you to limit me?Lift me up!<br />Experience based strategic products<br />e.g. Career Transitions<b...
Comfort<br />
Simplicity<br />
Learning<br />
Literacy<br />News literacy<br />Technology literacy<br />Information literacy<br />Media literacy<br />Adaptive literacy<...
Play<br />
Growing up from books,<br />Extending the experience<br />
Where and When They Want It<br />
Upcoming SlideShare
Loading in...5
×

NSLS Chicago

315

Published on

North Suburban Libray System presentation on technology trends in libraries and increasing usage of databases.

Published in: Education, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
315
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
3
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • New enhancements outlined for the portal: View/Search/Open cases Ability to search cases based on description, date range, status, or case number. Ability to keyword search and browse solutions. Sort capability of open and closed cases. View priority levels of cases (default will be 3 when you open a case, but will be updated once Client Care makes the final determination). Ability to close a case immediately via the portal, which will immediately move the open case to the closed case tab. When opening a new case, the Product Sub-Category field will be optional. Required fields will be signified by a red asterisk. Ability to add attachments to an existing or new case.Administrative capability New consortium user which allows an administrator to manage cases across multiple child institutions that exist in SalesForce.com. Administrators can change the contact of a case to another member within the institution. To stay current, administrators (super users or consortium users) will be able to regularly review and dynamically update personal contact information as well as other authorized portal users within the same institution. Portal users will only have access to that individual’s personal information and be able to update information. Super users and Consortium users will be able to view a read-only list of current assets owned and paid for by your institution. A read-only listing of test and production environment statistics will be viewable via the portal.
  • NSLS Chicago

    1. 1. What is at the Heart of Libraries?<br />Stephen Abram, MLS, FSLA<br />North Suburban Library System <br />March 16, 2010<br />
    2. 2. These slides available today<br />at Stephen’s Lighthouse blog<br />
    3. 3.
    4. 4.
    5. 5.
    6. 6.
    7. 7.
    8. 8.
    9. 9.
    10. 10.
    11. 11.
    12. 12. What Are Libraries Really For?<br /><ul><li>Economic Impact – ($6.50 per $1, workforce preparedness, industrial attraction, quality of life, etc.)
    13. 13. Equity (digital divide, integrating population growth, generations, etc.)
    14. 14. Student Performance (up to 25 point increase)
    15. 15. Competitive Advantage (Canada, EC, India, China, etc.)
    16. 16. Community
    17. 17. Learning
    18. 18. Interaction
    19. 19. Social Glue</li></li></ul><li>Social Glue and Libraries<br />
    20. 20.
    21. 21. ASK YOURSELF<br />What is more important for value based funding?<br />6% annual increases in circulation?<br />100% increases in ILL?<br />500% increases in website hits?<br />1000% increases in database results?<br />50% increases in customer satisfaction?<br />
    22. 22.
    23. 23.
    24. 24. Bricks, Clicks and Tricks<br />
    25. 25. 5 Tricks You Can Do Right Away<br />Number One:<br />What are your top reference questions?<br />
    26. 26. 5 Tricks You Can Do Right Away<br />Number Two:<br />Do a Signage Audit<br />
    27. 27. 5 Tricks You Can Do Right Away<br />Number Three:<br />Get Some Widgets (Hint: API)<br />
    28. 28. 5 Tricks You Can Do Right Away<br />Number Four:<br />Get Jiggy with GIS.<br />
    29. 29. 5 Tricks You Can Do Right Away<br />Number Five:<br />Go Beyond Statistics<br />Google Analytics<br />Foresee<br />
    30. 30. Driving User to the Library<br />Encyclopedia.com<br />HighBeam<br />WorldCat<br />iPhone App<br />Questia<br />Etc.<br />Watch for more . . .?<br />
    31. 31. 5 Tricks You Can Do Right Away<br />Tiny Gale Cengage Ad:<br />Double Your Usage EVERY 18 months!<br />Ask Us. We know how.<br />We have a huge and growing widget library (hundreds and all Facebook enabled)<br />We’ll build websites and landing pages for free (over 1,000 so far)<br />We’ll install Google Analytics and Foresee for free<br />AccessMyLibrary iPhone app free (Hope Droid…)<br />Ask me about strategic partnerships (examples)<br />Gale OCLC WorldCat partnership<br />
    32. 32. What We Never Knew Before<br /><ul><li>27% of our users are under 18.
    33. 33. 59% are female.
    34. 34. 29% are college students.
    35. 35. 5% are professors and 6% are teachers.
    36. 36. On any given day, 35% of our users are there for the first time.
    37. 37. 29% found our products via the library website.
    38. 38. 59% found what they were looking for on their first search.
    39. 39. 72% trusted the content more than what they found on Google.
    40. 40. But, 81% still use Google.</li></li></ul><li>Gale Widgets<br />
    41. 41. Are we going to a totally build it yourself world?<br />Imagine IKEA merging with GM...<br />
    42. 42.
    43. 43.
    44. 44. Newspapers: Assemble them yourself.<br />Re-imagine the textbook, coursepack, etc. <br />
    45. 45. Yes, this is ancient marketing/sales wisdom: they aren't buying your hammer, they are buying the deck of their dreams. Help them build it.<br />
    46. 46. Will Reading Matter?Are your staff confusing books and reading?<br />Audiobooks, Cengage and eBooks . . . And Google<br />
    47. 47. http://www.flickr.com/photos/keeping-it-real/160822516/<br />
    48. 48. What does your best borrowed report look like?<br />Is your Community different?<br />http://www.flickr.com/photos/blu_blue/262096844/in/pool-booksandportraits<br />
    49. 49. What does your book and article or website recommendation blog/RSS feed look like?<br />Who is your star recommender?<br />http://www.flickr.com/photos/matthk/2054262239/<br />
    50. 50. How do your community content<br />reviews do?<br />Who is your best teen reviewer?<br />http://www.flickr.com/photos/cjanebuy/340249608/in/pool-booksandportraits<br />
    51. 51. How are your web based communities doing?<br />How many dozen are there?<br />http://www.flickr.com/photos/mthiesson/176153663/<br />
    52. 52. Do your users like your video author interviews?<br />Your YouTube DVD trailers?<br />http://www.flickr.com/photos/lori_an/319433801/<br />
    53. 53. Do you offer podcasts?<br />Do you record every story time?<br />Every lecture?<br />
    54. 54. Are you making sense of your collections in a community context?<br /><ul><li>BiblioCommons
    55. 55. ChiliFresh
    56. 56. LibraryThing for Libraries
    57. 57. SOPAC, VuFind, Endeca, etc.
    58. 58. Delicious
    59. 59. Digg
    60. 60. YouTube</li></ul>http://www.flickr.com/photos/lori_an/319433802/in/photostream/<br />
    61. 61. Can you circulate books from anywhere? <br />Like the parking lot, lecture hall, classroom, sidewalk sale, or nursing home?<br />http://www.flickr.com/photos/library_mistress/525385533/<br />
    62. 62. http://www.flickr.com/photos/library_mistress/525385511/<br />
    63. 63. The thing about success, is that it’s not about things.<br />Or 2.0 Technology<br />
    64. 64. What do libraries want?<br />Relevance<br />Making a Difference<br />
    65. 65.
    66. 66. Observe Your Users<br />
    67. 67.
    68. 68. NO<br />
    69. 69. OK – Now let’s ask ourselves what our users really, REALLY want.<br />
    70. 70. Self-Service Web Portal<br />
    71. 71. NO<br />
    72. 72. Context is King, not Content.<br />
    73. 73. Do we truly understand their goals?<br />
    74. 74. Can we at least agree that they don’t want whiz bang widgets, gadgets, shiny new tools or any other raw technology?<br />Let’s address the human condition.<br />
    75. 75.
    76. 76. Eye Movement Changes<br />
    77. 77. Learning Styles<br />Visual/Spatial (Picture Smart)<br />Verbal/Linguistic (Word Smart)<br />Musical/Rhythmic (Music Smart)<br />Logical/Mathematical (Number Smart)<br />Bodily/Kinesthetic (Body Smart)<br />Interpersonal (People Smart)<br />Intrapersonal (Self Smart)<br />Piaget, Bloom, Gardner, etc.<br />
    78. 78.
    79. 79.
    80. 80. Diabetes Online<br />Yes, Stephen did just say Lizard Spit<br />
    81. 81. Luck / Opportunity<br />
    82. 82. Community<br />
    83. 83. Conversations<br />
    84. 84. Relationships<br />
    85. 85. Community Networks<br />
    86. 86. Life<br />
    87. 87. Alerts<br />
    88. 88. Connection<br />
    89. 89. Personalization<br />
    90. 90. Personalization<br />
    91. 91. I am unique.Understand me.<br />It’s personal.<br />
    92. 92. Don’t limit me!Who are you to limit me?Lift me up!<br />Experience based strategic products<br />e.g. Career Transitions<br /> Community Health<br /> Homework Help<br /> etc. <br />
    93. 93. Comfort<br />
    94. 94. Simplicity<br />
    95. 95. Learning<br />
    96. 96. Literacy<br />News literacy<br />Technology literacy<br />Information literacy<br />Media literacy<br />Adaptive literacy<br />Research literacy<br />Academic literacy<br />Etc.<br />Reading literacy<br />Numeracy<br />Critical literacy<br />Social literacy<br />Computer literacy<br />Web literacy<br />Content literacy<br />Written literacy<br />
    97. 97. Play<br />
    98. 98.
    99. 99. Growing up from books,<br />Extending the experience<br />
    100. 100. Where and When They Want It<br />
    101. 101.
    102. 102.
    103. 103.
    104. 104. Who Are Your Staff Stars?<br />Do Your Users Know Their Names?<br />
    105. 105. Culture<br />Conservation and Protection<br />
    106. 106. The BIG Assumption<br />“The Internet has now progressed to its infancy”<br />Search, Social Networks, Learning, Commerce<br />
    107. 107. Progress<br />
    108. 108.
    109. 109. These are exciting times.<br />Choose between achieving a dynamic and exciting future vision or longing for a nostalgic past.<br />
    110. 110. No Quick Fixes<br />
    111. 111.
    112. 112.
    113. 113.
    114. 114. LibrariesCreating the Third Path…<br />
    115. 115. Re-Energizing Libraries<br />
    116. 116.
    117. 117. What is <br />at the heart<br />of libraries?<br />Learning<br />Interaction<br />Community<br />Innovation<br />Passion<br />Progress<br />
    118. 118. What is <br />at the heart<br />of libraries?<br />Is it you?<br />
    119. 119. Stephen Abram, MLS, FSLA<br />VP strategic partnerships and markets<br />Gale Cengage Learning<br />Cel: 416-669-4855<br />stephen.abram@cengage.com<br />Stephen’s Lighthouse Blog<br />http://stephenslighthouse.com<br />
    1. A particular slide catching your eye?

      Clipping is a handy way to collect important slides you want to go back to later.

    ×