Kodak, strategic management

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  • 1. Chocolate Sunday Zenizo, Raymond, Juteau, Fortin Monday, February 1, 2010
  • 2. KODAK Company & Industry Overview Comparative Advantage Competencies Internal environment Discussion ..! Monday, February 1, 2010
  • 3. Share Moments, Share Life Monday, February 1, 2010
  • 4. The Industry Monday, February 1, 2010
  • 5. And the Survivors Dead Companies Monday, February 1, 2010
  • 6. And the Survivors Dead Companies Monday, February 1, 2010
  • 7. Monday, February 1, 2010
  • 8. Innovation Monday, February 1, 2010
  • 9. Current Trends Monday, February 1, 2010
  • 10. Their Vision Monday, February 1, 2010
  • 11. Services Rather than Products Monday, February 1, 2010
  • 12. Denial Monday, February 1, 2010
  • 13. Research & Development Monday, February 1, 2010
  • 14. Hierarchy and Bureaucracy Monday, February 1, 2010
  • 15. Monday, February 1, 2010
  • 16. E ER IZ E Y D Y AL AT EN IF N IT TR SS D UA ES O EN SQ H C The Wrong Stuff Monday, February 1, 2010
  • 17. Road to Innovation Monday, February 1, 2010
  • 18. Competitive Advantage Monday, February 1, 2010
  • 19. Competitive Advantage The edge or superiority a firm enjoys over its rivals, emerging form a powerful market position or from a unique internal competency Monday, February 1, 2010
  • 20. Market Positioning Monday, February 1, 2010
  • 21. Long Term Success Monday, February 1, 2010
  • 22. Innovative Technology Monday, February 1, 2010
  • 23. Resources are the stockpile of assets held by a firm to be used as inputs in its business activities Internal Strengths Monday, February 1, 2010
  • 24. Resources are the stockpile of assets held by a firm to be used as inputs in its business activities Internal Strengths Monday, February 1, 2010
  • 25. Tangible Resources Monday, February 1, 2010
  • 26. Plants & Facilities OBSOLETE Monday, February 1, 2010
  • 27. Equipments: Out of Date Monday, February 1, 2010
  • 28. Liquid Funds Gross Profit Margin 20.27% 18.46% 13.13% Exploitation Margin -4.55% -6.74% -22.75% Net Margin -6.23% -10.70% -23.90% Total Dept Ratio 1.08740 1.01576 0.9194 Monday, February 1, 2010
  • 29. Liquid Funds Gross Profit Margin 20.27% 18.46% 13.13% Exploitation Margin -4.55% -6.74% -22.75% Net Margin -6.23% -10.70% -23.90% Total Dept Ratio 1.08740 1.01576 0.9194 Monday, February 1, 2010
  • 30. Intangible Resources Monday, February 1, 2010
  • 31. Employees Skills Monday, February 1, 2010
  • 32. Employees Skills Monday, February 1, 2010
  • 33. Distinctive Competency The ability of a firm to perform competitively critical tasks relatively well Employees Skills Monday, February 1, 2010
  • 34. Brand Image Monday, February 1, 2010
  • 35. Leadership & Management Monday, February 1, 2010
  • 36. Patents Monday, February 1, 2010
  • 37. Strategic Partnership Monday, February 1, 2010
  • 38. Monday, February 1, 2010
  • 39. Path to Competitive Advantage Nonstrategic Capability Tangible e? Distinctive Competitive and l Capabilities ab Competency Advantage lu Intangible Va Sustainable Competitive Advantage sfe ta ? an tu le ? ra ble tr sti itab le? N ons nim b N No on u Nonsustainable Competitive Advantage Monday, February 1, 2010
  • 40. Firm’s skills orknowledge in transforming inputs into outputs Capabilities Monday, February 1, 2010
  • 41. Sustaining Competitive Advantage Monday, February 1, 2010
  • 42. Sustaining Competitive Advantage Monday, February 1, 2010
  • 43. Sustaining Competitive Advantage Firm retains its distinctive competencies and thus its competitive advantage over the long haul Monday, February 1, 2010
  • 44. Substitution Imitation Transferability Monday, February 1, 2010
  • 45. Competencies Monday, February 1, 2010
  • 46. Entrepreneurship relates to their power to be pioneer in their competencies Text and technologies Monday, February 1, 2010
  • 47. Entrepreneurship relates to their power to be pioneer in their competencies Text and technologies Monday, February 1, 2010
  • 48. Entrepreneurship relates to their power to be pioneer in their competencies Text and technologies Monday, February 1, 2010
  • 49. Prevents Entry Monday, February 1, 2010
  • 50. Lead Advantage Text Monday, February 1, 2010
  • 51. Cost Advantages Monday, February 1, 2010
  • 52. Significant Profits Monday, February 1, 2010
  • 53. Operational stages of activities during which value is added to the product Monday, February 1, 2010
  • 54. Operational stages of activities during which value is added to the product Monday, February 1, 2010
  • 55. Value Chain Pre-Digital Age Storage Image Processing Printing Capture Projection Monday, February 1, 2010
  • 56. Value Chain Retrieval Post-Digital Age Transmission Image Digitalization Storage Printing Capture Manipulation Projection Monday, February 1, 2010
  • 57. Internal Comparison Monday, February 1, 2010
  • 58. Strengths Monday, February 1, 2010
  • 59. Diversified Geographic Base Monday, February 1, 2010
  • 60. Significant Brand Significant Brand Recognition Monday, February 1, 2010
  • 61. Cross Licensing Agreements Monday, February 1, 2010
  • 62. Weaknesses Monday, February 1, 2010
  • 63. Weak Financial Performance Monday, February 1, 2010
  • 64. Lack of product diversification Monday, February 1, 2010
  • 65. And you? Monday, February 1, 2010
  • 66. Do you think that Kodak can survive? Given that they offer a service rather than a product How should a company position itself when facing technology changes and market competition on that matter? Monday, February 1, 2010
  • 67. Bibliography http://web.ebscohost.com/ehost/pdf?vid=4&hid=11&sid=e3e6137a-1ff3-41c6-959e-277d680fdb4c%40sessionmgr4 www.kodak.com http://www.businessweek.com/magazine/content/06_48/b4011421.htm http://www.reuters.com/article/idUKTRE60R4BK20100128?type=companyNews http://finance.yahoo.com/q/cf?s=EK&annual Fundamentals of Strategic Management; Raghvan Parthasarthy http://news.cnet.com/Digital-camera-market-peaked-too-soon/2100-1041_3-5688981.html http://www.luminous-landscape.com/essays/rise-fall.shtml http://www.cameratown.com/news/news.cfm/hurl/id|5150 http://www.pcmag.com/article2/0,2817,1885729,00.asp http://www.forbes.com/2007/02/23/innovation-kodak-disruptors-lead-innovate-cx_cc_0226christensen.html http://www.imaginginfo.com/online/article.jsp?siteSection=3&id=4759&pageNum=2 http://www.engadget.com/2006/04/26/commercial-kodak-scanner-digitizes-tags-old-photos/ Monday, February 1, 2010