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Strategic Management News Event presentation

Strategic Management News Event presentation

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    Google   Adm Google Adm Presentation Transcript

    • Chocolate Sunday Monday, January 18, 2010
    • Monday, January 18, 2010
    • 1. The Company 2. The Environment 3. The Industry 4. The News 5. The People 6. The Discussion Monday, January 18, 2010
    • Organize the World’s Information Make it Universally Accessible and Useful Monday, January 18, 2010
    • Welcome to Monday, January 18, 2010
    • From Googol to Google Monday, January 18, 2010
    • Text Products Monday, January 18, 2010
    • The 10 Commandments Monday, January 18, 2010
    • 1. Focus on the user and rest will follow Monday, January 18, 2010
    • 2. It's best to do one thing really, really well Monday, January 18, 2010
    • 3. Fast is Better than Slow Monday, January 18, 2010
    • 4. Democracy also Works on the Web Monday, January 18, 2010
    • 5. You don't need to be at your desk to need an answer Monday, January 18, 2010
    • 6. You can make money without doing evil Monday, January 18, 2010
    • 7.There's always more information out there Monday, January 18, 2010
    • 8. Need For Information Crosses All Boarders Monday, January 18, 2010
    • 9. You can be serious without a suit Monday, January 18, 2010
    • Great just isn't good enough 10. Monday, January 18, 2010
    • Behind Google: Macro-economic Environment Monday, January 18, 2010
    • Strengths Weaknesses Innovatives Initiations Focus on Customers Applications in test mode Brand Equity Opportunities Threats Laws Cyber-attacks Expanding profit making Censorship Loosing market share Monday, January 18, 2010
    • P Relationship between Goverment & Companies E China holds the American debt S Working Environment T Innovation is Mandatory E Cloud Computing L Corporate Legislation Monday, January 18, 2010
    • Industry Overview Monday, January 18, 2010
    • Potentiel Entrants Barriers to entry : high Experience needed : high Technology : high Threat of entry : high Industry competition Buyers Suppliers Growth rate : high 31.3% in China Concentration of buyers : low Supplier’s concentration: low Product differentiation : high Number of buyer : high Bargaining power: low Level of concentration : high Bargaining power: low Competitive rivalry : high Substitutes Other Web Ad Services : med Facebook : high Threat of substitute : med - high Monday, January 18, 2010
    • Google Market Shares Chinese Market Baidu Others Google American Market Microsoft Yahoo Google Others Monday, January 18, 2010
    • Comparison Yield of Google & Baidu Stock Market 15.00% Jan 13, 2010 11.25% 7.50% % Baidu % Google 3.75% 0% -3.75% -7.50% 1-Dec-09 7-Dec-09 11-Dec-09 17-Dec-09 23-Dec-09 29-Dec-09 4-Jan-10 8-Jan-10 14-Jan-10 Monday, January 18, 2010
    • NEWS NEWS EVENT Monday, January 18, 2010
    • Monday, January 18, 2010
    • Monday, January 18, 2010
    • Monday, January 18, 2010
    • Monday, January 18, 2010
    • Monday, January 18, 2010
    • Monday, January 18, 2010
    • Monday, January 18, 2010
    • Monday, January 18, 2010
    • Monday, January 18, 2010
    • Monday, January 18, 2010
    • Monday, January 18, 2010
    • Monday, January 18, 2010
    • Monday, January 18, 2010
    • Monday, January 18, 2010
    • Monday, January 18, 2010
    • No More Monday, January 18, 2010
    • Our Opinion Monday, January 18, 2010
    • Your Opinion Monday, January 18, 2010
    • Think About This... How do you think the US government should diplomatically respond to Googleʼs actions, keeping in mind an already tense diplomatic relationship with China What is your opinion on the way Microsoft and Yahoo! have responded? How do you think the Chinese government will react to Googleʼs sudden uprising? How do you think Googleʼs actions will affect its public image as a “Do no evil” company? Do you think any of this matters, considering the fact that the world will end in 2012? Monday, January 18, 2010
    • Bibliography Branigan, Tania (2010): Timeline: Chinese internet censorship over the last year http://www.guardian.co.uk/world/2010/jan/14/china-internet Ward, Mark (2009): China's Clampdown on tech in Urumqi http://news.bbc.co.uk/2/hi/technology/8136944.stm Zittrain, Jonathan/Bellovin, Steven M./Lee, Timothy B./Hypponen, Mikko/Moore, Tyler/Deibert, Ron/Lewis, James A./Anderson, Ross (2010): Can Google Beat China? http://roomfordebate.blogs.nytimes.com/2010/01/15/can-google-beat-china/ n/a (2010): Timeline: China and Net Censorship http://news.bbc.co.uk/2/hi/asia-pacific/8460129.stm n/a (2006): Net Firms Criticized Over China http://news.bbc.co.uk/2/hi/technology/4699242.stm n/a (2010): China Gives First Response to Google Threat http://news.bbc.co.uk/2/hi/asia-pacific/8458462.stm n/a (2010): Yahoo Criticised by Alibaba for 'reckless' China stance http://news.bbc.co.uk/2/hi/asia-pacific/8463413.stm n/a (2010): Google 'may pull out of China after Gmail cyber attack' Google 'may pull out of China after Gmail cyber attack' Melanie Lee and Huang Yuntao (2009) ʻMicrosoft pegs China search market as top priorityʼ http://www.reuters.com/article/idUSTRE5BS0V620091229?symbol=GOOG.O Google Blog Spot: A New Approach to China http://googleblog.blogspot.com/2010/01/new-approach-to-china.html Maggie Shiels (2010) ʻSecurity experts say Google cyber-attack was routineʼ http://news.bbc.co.uk/2/hi/technology/8458150.stm Diane Mermigas ʻ 10 Reasons why Googleʼs China Stand-Off Mattersʼ http://seekingalpha.com/article/182891-10-reasons-why-google-s-china-stand-off-matters?source=yahoo Monday, January 18, 2010