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Chocolate Sunday




Monday, January 18, 2010
Monday, January 18, 2010
1. The Company

                           2. The Environment

                           3. The Industry

               ...
Organize the World’s Information
Make it Universally Accessible and Useful




Monday, January 18, 2010
Welcome to




Monday, January 18, 2010
From Googol
                            to Google




Monday, January 18, 2010
Text   Products




Monday, January 18, 2010
The 10 Commandments


Monday, January 18, 2010
1. Focus on the user and rest will follow




Monday, January 18, 2010
2. It's best to do one thing really, really well




Monday, January 18, 2010
3. Fast is Better than Slow

Monday, January 18, 2010
4. Democracy also Works on the Web




Monday, January 18, 2010
5. You don't need to be at your desk to need an answer




Monday, January 18, 2010
6.
                           You can
                            make
                           money
                  ...
7.There's always more information out there




Monday, January 18, 2010
8. Need For Information Crosses
                                             All Boarders




Monday, January 18, 2010
9. You can be serious without a suit
Monday, January 18, 2010
Great just isn't good enough




                                               10.




Monday, January 18, 2010
Behind Google: Macro-economic Environment




Monday, January 18, 2010
Strengths                     Weaknesses
                            Innovatives Initiations
                            F...
P                  Relationship between Goverment & Companies


        E                  China holds the American debt

...
Industry Overview




Monday, January 18, 2010
Potentiel Entrants

                                 Barriers to entry : high
                                 Experience ...
Google Market Shares



          Chinese Market
                             Baidu
                             Others
  ...
Comparison Yield of Google & Baidu Stock Market


                15.00%                                                  ...
NEWS




                                  NEWS EVENT
Monday, January 18, 2010
Monday, January 18, 2010
Monday, January 18, 2010
Monday, January 18, 2010
Monday, January 18, 2010
Monday, January 18, 2010
Monday, January 18, 2010
Monday, January 18, 2010
Monday, January 18, 2010
Monday, January 18, 2010
Monday, January 18, 2010
Monday, January 18, 2010
Monday, January 18, 2010
Monday, January 18, 2010
Monday, January 18, 2010
Monday, January 18, 2010
No More




Monday, January 18, 2010
Our Opinion

Monday, January 18, 2010
Your Opinion




Monday, January 18, 2010
Think About This...

          How do you think the US government should diplomatically respond to Googleʼs
          acti...
Bibliography
                        Branigan, Tania (2010): Timeline: Chinese internet censorship over the last year
    ...
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Google Adm

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Transcript of "Google Adm"

  1. 1. Chocolate Sunday Monday, January 18, 2010
  2. 2. Monday, January 18, 2010
  3. 3. 1. The Company 2. The Environment 3. The Industry 4. The News 5. The People 6. The Discussion Monday, January 18, 2010
  4. 4. Organize the World’s Information Make it Universally Accessible and Useful Monday, January 18, 2010
  5. 5. Welcome to Monday, January 18, 2010
  6. 6. From Googol to Google Monday, January 18, 2010
  7. 7. Text Products Monday, January 18, 2010
  8. 8. The 10 Commandments Monday, January 18, 2010
  9. 9. 1. Focus on the user and rest will follow Monday, January 18, 2010
  10. 10. 2. It's best to do one thing really, really well Monday, January 18, 2010
  11. 11. 3. Fast is Better than Slow Monday, January 18, 2010
  12. 12. 4. Democracy also Works on the Web Monday, January 18, 2010
  13. 13. 5. You don't need to be at your desk to need an answer Monday, January 18, 2010
  14. 14. 6. You can make money without doing evil Monday, January 18, 2010
  15. 15. 7.There's always more information out there Monday, January 18, 2010
  16. 16. 8. Need For Information Crosses All Boarders Monday, January 18, 2010
  17. 17. 9. You can be serious without a suit Monday, January 18, 2010
  18. 18. Great just isn't good enough 10. Monday, January 18, 2010
  19. 19. Behind Google: Macro-economic Environment Monday, January 18, 2010
  20. 20. Strengths Weaknesses Innovatives Initiations Focus on Customers Applications in test mode Brand Equity Opportunities Threats Laws Cyber-attacks Expanding profit making Censorship Loosing market share Monday, January 18, 2010
  21. 21. P Relationship between Goverment & Companies E China holds the American debt S Working Environment T Innovation is Mandatory E Cloud Computing L Corporate Legislation Monday, January 18, 2010
  22. 22. Industry Overview Monday, January 18, 2010
  23. 23. Potentiel Entrants Barriers to entry : high Experience needed : high Technology : high Threat of entry : high Industry competition Buyers Suppliers Growth rate : high 31.3% in China Concentration of buyers : low Supplier’s concentration: low Product differentiation : high Number of buyer : high Bargaining power: low Level of concentration : high Bargaining power: low Competitive rivalry : high Substitutes Other Web Ad Services : med Facebook : high Threat of substitute : med - high Monday, January 18, 2010
  24. 24. Google Market Shares Chinese Market Baidu Others Google American Market Microsoft Yahoo Google Others Monday, January 18, 2010
  25. 25. Comparison Yield of Google & Baidu Stock Market 15.00% Jan 13, 2010 11.25% 7.50% % Baidu % Google 3.75% 0% -3.75% -7.50% 1-Dec-09 7-Dec-09 11-Dec-09 17-Dec-09 23-Dec-09 29-Dec-09 4-Jan-10 8-Jan-10 14-Jan-10 Monday, January 18, 2010
  26. 26. NEWS NEWS EVENT Monday, January 18, 2010
  27. 27. Monday, January 18, 2010
  28. 28. Monday, January 18, 2010
  29. 29. Monday, January 18, 2010
  30. 30. Monday, January 18, 2010
  31. 31. Monday, January 18, 2010
  32. 32. Monday, January 18, 2010
  33. 33. Monday, January 18, 2010
  34. 34. Monday, January 18, 2010
  35. 35. Monday, January 18, 2010
  36. 36. Monday, January 18, 2010
  37. 37. Monday, January 18, 2010
  38. 38. Monday, January 18, 2010
  39. 39. Monday, January 18, 2010
  40. 40. Monday, January 18, 2010
  41. 41. Monday, January 18, 2010
  42. 42. No More Monday, January 18, 2010
  43. 43. Our Opinion Monday, January 18, 2010
  44. 44. Your Opinion Monday, January 18, 2010
  45. 45. Think About This... How do you think the US government should diplomatically respond to Googleʼs actions, keeping in mind an already tense diplomatic relationship with China What is your opinion on the way Microsoft and Yahoo! have responded? How do you think the Chinese government will react to Googleʼs sudden uprising? How do you think Googleʼs actions will affect its public image as a “Do no evil” company? Do you think any of this matters, considering the fact that the world will end in 2012? Monday, January 18, 2010
  46. 46. Bibliography Branigan, Tania (2010): Timeline: Chinese internet censorship over the last year http://www.guardian.co.uk/world/2010/jan/14/china-internet Ward, Mark (2009): China's Clampdown on tech in Urumqi http://news.bbc.co.uk/2/hi/technology/8136944.stm Zittrain, Jonathan/Bellovin, Steven M./Lee, Timothy B./Hypponen, Mikko/Moore, Tyler/Deibert, Ron/Lewis, James A./Anderson, Ross (2010): Can Google Beat China? http://roomfordebate.blogs.nytimes.com/2010/01/15/can-google-beat-china/ n/a (2010): Timeline: China and Net Censorship http://news.bbc.co.uk/2/hi/asia-pacific/8460129.stm n/a (2006): Net Firms Criticized Over China http://news.bbc.co.uk/2/hi/technology/4699242.stm n/a (2010): China Gives First Response to Google Threat http://news.bbc.co.uk/2/hi/asia-pacific/8458462.stm n/a (2010): Yahoo Criticised by Alibaba for 'reckless' China stance http://news.bbc.co.uk/2/hi/asia-pacific/8463413.stm n/a (2010): Google 'may pull out of China after Gmail cyber attack' Google 'may pull out of China after Gmail cyber attack' Melanie Lee and Huang Yuntao (2009) ʻMicrosoft pegs China search market as top priorityʼ http://www.reuters.com/article/idUSTRE5BS0V620091229?symbol=GOOG.O Google Blog Spot: A New Approach to China http://googleblog.blogspot.com/2010/01/new-approach-to-china.html Maggie Shiels (2010) ʻSecurity experts say Google cyber-attack was routineʼ http://news.bbc.co.uk/2/hi/technology/8458150.stm Diane Mermigas ʻ 10 Reasons why Googleʼs China Stand-Off Mattersʼ http://seekingalpha.com/article/182891-10-reasons-why-google-s-china-stand-off-matters?source=yahoo Monday, January 18, 2010
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