Grassroots fundraising and community organizing
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Grassroots fundraising and community organizing

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Even if you have a successful nonprofit fundraising event with lots of participants, we’re willing to bet that you’ve got even more supporters out there living their lives with gusto—having ...

Even if you have a successful nonprofit fundraising event with lots of participants, we’re willing to bet that you’ve got even more supporters out there living their lives with gusto—having birthdays, running marathons, hosting parties, and more. How could your organization increase its impact if they turned these activities into fundraising events for your nonprofit?

With a little effort on your part, you can encourage your supporters to become fundraisers by participating in an online grassroots fundraising campaign. Join Firstgiving’s Account Management team for a discussion of grassroots strategizing and get the creative juices flowing.

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Grassroots fundraising and community organizing Grassroots fundraising and community organizing Presentation Transcript

  • For
sound,
use
your
computer
speakers
or
 call
312‐878‐0222
code
357‐847‐886


  • Your
grassroots
fundraising
 Mostly
online
 Less
than
half
 online
 Considering
online
 campaign
 For
sound,
use
your
computer
speakers
or
 call
312‐878‐0222
code
357‐847‐886


  • First
things
first
 •  Why
grassroots?
 •  Community
building
 •  SeJng
expectaLons
 •  Grassroots
methods
&
tools
 •  Things
to
do
right
now
 •  A
word
from
our
sponsor
 •  Q
&
A
 For
sound,
use
your
computer
speakers
or
 call
312‐878‐0222
code
357‐847‐886


  • Beyond
event
fundraising
 •  PotenLal
for
small
 and
large
 organizaLons
 •  How
small
is
small?
 •  How
much
Lme?
 For
sound,
use
your
computer
speakers
or
 call
312‐878‐0222
code
357‐847‐886


  • Event
fundraising
 Grassroots
fundraising
 Good
for
larger,
well‐established
 ‐A
supplemental
strategy
for
large
 organizaLons
with
broad
support
 organizaLons
 base
 ‐A
powerful
tool
for
small
 organizaLons
 Specific
date,
Lme,
locaLon,
 “Virtual,”
start
and
end
date
but
 registraLon
process
 (conLnuum)
 Requires
more
logisLcal
planning
and
 Requires
more
communicaLon,
 resources
(top‐down)
 outreach,
and
encouragement
 (bo_om‐up)
 May
involve
less
commitment
on
part
 May
involve
more
commitment
on
 of
fundraisers
 part
of
fundraisers?
 For
sound,
use
your
computer
speakers
or
 call
312‐878‐0222
code
357‐847‐886


  • Community
building 

 •  Grassroots
requires
support
of
commi_ed
 people
 •  Who
are
your
supporters?
 •  Why
do
you
need
them?
 •  How
can
they
help?
 •  They
are
volunteers—more
likely
to
help
you
if
 you
make
it
easy
for
them
to
get
involved
 For
sound,
use
your
computer
speakers
or
 call
312‐878‐0222
code
357‐847‐886


  • The
grassroots
rEvoluLon
 •  Used
to
be
primarily
a
strategy
for
local
 community
mobilizaLon
 •  Online
tools
create
new
potenLal
for
 grassroots
strategies
 •  What
are
your
fundraising
goals?
 •  Is
a
grassroots
campaign
the
means
to
reach
 those
goals?
 For
sound,
use
your
computer
speakers
or
 call
312‐878‐0222
code
357‐847‐886


  • Why
do
grassroots?
online?
 •  Grassroots
fundraisers
typically
have
a
great
 deal
of
drive/incenLve
 •  Personal,
direct
appeals
 •  Efficient
 •  Bringing
a
formerly
offline
campaign
online
to
 take
advantage
of
online
networking
tools
 •  Adding
a
new
online
fundraising
component
 to
an
established
strategy
 For
sound,
use
your
computer
speakers
or
 call
312‐878‐0222
code
357‐847‐886


  • Why
do
people
fundraise?
 •  Personal
experience— cause
(disease,
travel,
 etc)
 •  Personal
experience— organizaLon

 •  Community
need
(local
 or
global)
 Flickr
photo
courtesy
of
World
Development
Movement

 •  RecogniLon
of
need
due
 to
budget
cuts
 under
Crea:ve
Commons
license
 •  They
have
to
(board
 members)
 For
sound,
use
your
computer
speakers
or
 call
312‐878‐0222
code
357‐847‐886


  • Where
can
you
find
these
amazing
people?
 •  Your
staff
and
board
 •  Your
email
list
 •  Your
direct
mail
list
 •  Facebook
 •  Local
businesses/ partnerships
 •  AlternaLve
to
 corporate
 Flickr
image
courtesy
of
baratunde
under
Crea:ve
Commons
license
 sponsorships/grants
 For
sound,
use
your
computer
speakers
or
 call
312‐878‐0222
code
357‐847‐886


  • The
buck
stops
where?
 



Grassroots
fundraising
is
powerful
when
it
 connects
people
to
your
organizaLon’s
work
 and
mission
so
that
they
feel
part
of
it
 Your NPO Supporters = Fundraisers Friends & Family = Donors For
sound,
use
your
computer
speakers
or
 call
312‐878‐0222
code
357‐847‐886


  • Put
on
your
fundraising
hat
 •  Personally
meaningful
 •  Empowering
and
cause‐oriented
 •  Tangible
impact,
feels
appreciated
 •  ExpectaLons
are/challenge
is
clear
 •  Takes
into
account
a
full
schedule
and
other
 commitments
 For
sound,
use
your
computer
speakers
or
 call
312‐878‐0222
code
357‐847‐886


  • Fundraising
ideas
by
fundraisers
 •  Host
a
small
benefit
house
party/BBQ/wine
tasLng
 •  Happy
hour/pub
crawl

 •  Nintendo
wii
tournament/poker
tournament
 •  Charitable
golf
ouLng
 •  Give
up
something
for
a
period
of
Lme
and
donate
the
money
(coffee,
 eaLng
out,
movies)
 •  Collect
sponsorships
for
a
skydive

 •  Train
and
compete
in
an
endurance
event
 •  Ask
for
donaLons
in
lieu
of
giks
(birthday,
holiday,
wedding)
 •  Raise
money
in
honor
of
a
friend
or
family
member
who
ba_led
or
is
 ba_ling
a
disease
 •  “Rent”
playLme
with
a
puppy
or
host
a
“dog
wash”
 •  Car
wash
 •  Fundraising
team
for
an
awareness
month
 •  And
many,
many
more.
.
.

 For
sound,
use
your
computer
speakers
or
 call
312‐878‐0222
code
357‐847‐886


  • Strategy
(similar
to
event)—now
that
 you
have
the
creaLve
juices
flowing.
.
.
 •  Plan—make
a
campaign
 •  Choose
a
start
date
&
finish
date

 •  Set
a
goal
 •  Get
the
word
out
 •  Keep
momentum
going
 •  Thank
you
 For
sound,
use
your
computer
speakers
or
 call
312‐878‐0222
code
357‐847‐886


  • Break
it
down 

 •  Give
them
some
ideas
and
encourage
them
to
 be
creaLve
 •  Suggest
fundraising
minimum
based
on
goal
 and
how
many
parLcipants
you
expect
 •  Consider
different
goals
for
different
groups
or
 segments
 •  Inspire
friendly
compeLLon,
offer
incenLves
 or
prizes
 •  Publicize!
 For
sound,
use
your
computer
speakers
or
 call
312‐878‐0222
code
357‐847‐886


  • And
now
for
some
examples.
.
.
 
 

 For
sound,
use
your
computer
speakers
or
 call
312‐878‐0222
code
357‐847‐886


  • For
sound,
use
your
computer
speakers
or
 call
312‐878‐0222
code
357‐847‐886


  • For
sound,
use
your
computer
speakers
or
 call
312‐878‐0222
code
357‐847‐886


  • For
sound,
use
your
computer
speakers
or
 call
312‐878‐0222
code
357‐847‐886


  • For
sound,
use
your
computer
speakers
or
 call
312‐878‐0222
code
357‐847‐886


  • For
sound,
use
your
computer
speakers
or
 call
312‐878‐0222
code
357‐847‐886


  • For
sound,
use
your
computer
speakers
or
 call
312‐878‐0222
code
357‐847‐886


  • For
sound,
use
your
computer
speakers
or
 call
312‐878‐0222
code
357‐847‐886


  • Recap:
what
you
do
v.
what
fundraisers
do
 What
you
do
 What
your
fundraisers
do
 Create
framework
for
grassroots

 event
or
campaign
and
tell
everyone
 Join
campaign
 about
it
 Inspire
with
examples
and
ideas
for
 Some
use
your
ideas,

 fundraising,
connect
their
efforts
to
your
 some
come
up
with
their
own
 work

 Generate
momentum,
encourage
and
 Reach
out
to
their
networks
(because
they
 empower
(by
listening
and
 are
commi_ed
to
the
cause
and
excited
to
 communicaLng
throughout)
 be
part
of
the
campaign)
 Thank
fundraisers
and
donors,
follow
up
 Feel
appreciated
and
part
of
a
movement
 on
matching
giks
 that
has
had
a
real
impact
 For
sound,
use
your
computer
speakers
or
 call
312‐878‐0222
code
357‐847‐886


  • How
much
Lme?
 •  Try
it!
 •  Smaller
orgs
tend
to
benefit
because
 –  More
flexible
 –  Don’t
have
large
base
of
supporters
(corporate
 sponsors,
government
grants)
 –  They’re
used
to
it
 •  Larger
orgs
tend
to
benefit
because
 –  Can
supplement
what
they
have
going
already
 For
sound,
use
your
computer
speakers
or
 call
312‐878‐0222
code
357‐847‐886


  • For sound, use your computer speakers or call 312-878-0222 code 357-847-886
  • Some
resources
 •  Firstgiving’s grassroots event planning guide •  Beth’s Blog: How Nonprofits Can Use Social Media http://beth.typepad.com/beths_blog/ •  Firstgiving on Facebook: http://www.facebook.com/firstgiving •  The Grassroots Fundraising Journal (Klein & Roth) •  Here Comes Everybody (Clay Shirky) For sound, use your computer speakers or call 312-878-0222 code 357-847-886
  • And
now,
a
minute
about
Firstgiving
 For sound, use your computer speakers or call 312-878-0222 code 357-847-886
  • We
give
everyday
people
tools
to
raise
money
 for
causes
that
ma8er
to
them.
 For sound, use your computer speakers or call 312-878-0222 code 357-847-886
  • For
sound,
use
your
computer
speakers
or
 call
312‐878‐0222
code
357‐847‐886

 *
As
of
July
14,
2009

  • Person‐to‐Person
Fundraising
 Your NPO Supporters = Fundraisers Friends & Family = Donors •  Your
supporters
make
personalized
appeals
 •  Your
supporters
leverage
their
social
networks
 •  Give
power
to
the
people
who
want
to
do
more.
 For sound, use your computer speakers or call 312-878-0222 code 357-847-886