Social Media Marketing Framework TM
Based on the presentation by
Mark Schmukler, Managing Partner
Sagefrog Marketing Group, LLC
Web 2.0 More than Just Friends
Women In Networking and the Eastern Technology Council
Philadelphia, PA. March 2009
© 2009 Sagefrog Marketing Group, LLC. All rights reserved. www.sagefrog.com

Social Media Marketing Framework TM
To help marketers understand and leverage Social Media, we have
organized Social Media into a “framework” consisting of 7 categories.
For each category we:
– Offer a brief description
– Identify leading Social Media Sites
– Suggest applications for marketing
– Provide case studies
© 2009 Sagefrog Marketing Group, LLC. All rights reserved. www.sagefrog.com

Social Media Marketing Framework TM
Here are our 7 Social Media Marketing (SMM)TM categories:
1. Social Networking
2. Multimedia Sharing
3. Blogs and Mini-blogs
4. Wiki Collaboration
5. Forums, Communities, Reviews
6. Tagging and Bookmarking
7. RSS feeds and Aggregators
© 2009 Sagefrog Marketing Group, LLC. All rights reserved. www.sagefrog.com

Category 1: Social Networking Sites (SNS)
Description: Virtual business and career networking
Examples:
• Facebook (#5*)
• Linked-In
Marketing Applications:
• Create company pages
• Join and create groups
• Check out advertising opportunities
* source: alexa.com traffic rankings 3/16/09 http://www.alexa.com/site/ds/top_sites

Category 2: Multimedia Sharing
Description: Sites that host multimedia content
Examples: - YouTube (#3)
- Flickr (#33)
- Slideshare
- Livestreaming
Marketing Applications:
- Upload Videos, Photos, PPTs
- Share via email, links, your website
- You Tube Channel

Blendtec on YouTube
http://www.youtube.com/watch?v=qg1ckCkm8YI

Category 3: Blogs and Mini-blogs
Description: Journal of thoughts, links and multimedia
Examples: - Blogger (#8)
- Wordpress (#24)
- Twitter (6M+)
Marketing Applications:
- Search (Google Alerts, Technorati, Twitter)
- Monitor, comment and create

Starbucks on Twitter
Social Media Marketing

Category 4: Wiki Collaboration
Description: Multiple contributors of shared content
Example: - Wikipedia (#7)
Marketing Applications:
- Search, monitor, comment and create

Nike on Wikipedia

Category 5: Forums, Communities, Reviews
Description: Discussion groups where people share
information and opinions on common
interests
Examples: - Amazon (#24)
- Tripadvisor.com
Marketing Applications:
- Post questions and comments, monitor
and analyze responses

Tripadvisor

Category 6: Tagging and Bookmarking
Description: Ability to tag articles and websites
Examples: - Digg
- Stumbleupon
- Delicious
Marketing Applications:
- Profile, Tag, Vote, Search, Share

Bookmarks

Category 7: RSS feeds and Aggregators
Description: Organize social media for efficient consumption
Examples: - RSS readers, widgets (eg iGoogle)
- FriendFeed
- Twitter aggregators
(eg Twitturly)
Marketing Applications:
- Subscribe, merge and organize

iGoogle

Social Media Marketing Framework TM
1. Social Networking
2. Multimedia Sharing
3. Blogs and Mini-blogs
4. Wiki Collaboration
5. Forums, Communities, Reviews
6. Tagging and Bookmarking
7. RSS feeds and Aggregators

Get the conversation started…
Turn to Sagefrog Marketing Group to develop your Social Media
Marketing strategy.
Sagefrog is a full service marketing, interactive, and public relations
company. We specialize in health, technology and business services
marketing for companies based in the greater Philadelphia and New
Jersey area.
Sagefrog’s services include marketing strategy and research, brand
identity, marketing materials, websites, online marketing, public
relations, advertising, tradeshow support, direct marketing and email
marketing.

Mark Schmukler, Managing Partner
Sagefrog Marketing Group, LLC
http://www.sagefrog.com
marks@sagefrog.com
(215) 230-9024
196 W Ashland Street
Doylestown, PA 18901