This video is an example of how the old way of marketing and PR would invade our lives when we least expected it.
Old rules of Marketing and PR Company-to-Consumer All about the awards Keep sending those unsolicited press releases Branding Clip Books = Effectiveness Sell, Sell,Sell Mass Appeal Interruption Jargon is A O.K You need some ink! 3 rd Party quotes
I would recommend this book for the thorough explanation of web-based content and the reference/ implementation section.
What Surprised Me & What I Want to Know More of? The amount of information pertaining to blogs. Professor Nixon uses quite a few of the web-based platforms mentioned in this book. I really like the platform of blogging. I would love to have more information on successfully presenting the use and potential of blogs to my boss and others at my job.
References http://www.youtube.com/watch?v=GT8nY18GKLg&feature=player_embedded# http://dvice.com/archives/2007/03/how_to_get_rid_of_the_incandes.php http://www.youtube.com/watch?v=kH7CTzbMWec http://www.tradeshowweek.com/articles/blog/1620000362/20081130/z%20HIGH%20RES%20David%20Meerman%20Scott.jpg http://www.flyingcoffin.com/_fullsize_image.php?fullsize=../ blog_detail /C8B45C_detail.JPG http://www.werealotlikeyou.com/ Scott, David. (2008). The New rules of marketing and pr . Wiley. http://humourcafe.blogspot.com/2007/12/bizarre-long-eared-jerboa.html