Strategic Marketing in a Recession


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Social Media is a great tool for marketers, and what else should you be using in our current recession? What else should you be looking at besides Facebook, Twitter, and Linkedin?

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  • Social Media Agency Chicago Manage, Consult & Educate Over 10,000 Students Webinars, Conferences, Onsite for members and staff
  • Gretting card - Stock Mkt down, Mass layoffs, unemployment nearly at 10% - tough times Challenges & Opportunities Budget Cuts Longer Sales Cycles Lower Lead/Closes Spend More Efficient Time to Get Creative Double the Pipeline
  • You need an analysis of these keywords How many times were they searched last month? How competitive are they? Who are my competitors for these keywords? Google Page Rank Alexa Ranking
  • Briefly cover. Sites are on the next slide….
  • You can see from the 30 mins today. HOW BIG a new marketing channel to increase membership and customers = more revenue (EXCITEMENT) Obviously – there is a lot more to it. Can’t make the live event? All Boot Camps will be recorded. You will be emailed a link to the recording, handouts, and the slides. You will have up to 3 months to view the recording.
  • Benefits: Learn from others mistakes. Don’t waste your money. Do it right the first time. Opportunity cost. Learn how to communicate on Facebook. Gain a new marketing channel to increase membership and customers = more revenue (EXCITEMENT)
  • Strategic Marketing in a Recession

    1. 1. Strategic Marketing in a Recession <ul><li>John Zimmerman, CEO </li></ul><ul><li> March 2010 </li></ul>
    2. 2. Who is…
    3. 3. Recession
    4. 4. Today’s Agenda <ul><li>Search Engine Traffic </li></ul><ul><li>Internet Publishing </li></ul><ul><li>Television Shows </li></ul><ul><li>Online Promotion </li></ul><ul><li>Blogs </li></ul><ul><li>Social Media Discussions </li></ul>
    5. 5. Top Search Engines <ul><li>Google – 65% </li></ul><ul><li>Yahoo – 16% </li></ul><ul><li>Bing – 11% </li></ul><ul><li>AOL – 3% </li></ul><ul><li>Ask – 2% </li></ul><ul><li>Other – 3% </li></ul>
    6. 6. Google Results <ul><li>• Sponsored Results </li></ul><ul><li>= advertising </li></ul><ul><li>• Organic Results </li></ul><ul><li>= natural </li></ul>
    7. 7. Google Secrets <ul><li>Top results are all about web site relevance. </li></ul>
    8. 8. <ul><li>25% of SEO is on your site </li></ul><ul><ul><li>Page Titles </li></ul></ul><ul><ul><li>Domain Name </li></ul></ul><ul><ul><li>Meta Data </li></ul></ul><ul><li>75% is on other sites </li></ul><ul><ul><li>Links from any site </li></ul></ul><ul><ul><li>Links from ‘relevant’ sites </li></ul></ul>
    9. 9. Write 5 keyword phrases <ul><li>Tips: Product/Service, Location, Target Market or Niche. </li></ul><ul><li>Take 3 minutes to do this. </li></ul><ul><li>Get an analysis </li></ul>
    10. 10. Get an Analysis <ul><li>Get an Search Engine Analysis </li></ul><ul><li>Cost? Free. </li></ul><ul><li>Email [email_address] </li></ul>
    11. 11. Publishing Online <ul><li>Blogs </li></ul><ul><li>Podcasts </li></ul><ul><li>Videos </li></ul><ul><li>Photos </li></ul><ul><li>Presentations </li></ul><ul><li>eBooks </li></ul><ul><li>Press Releases </li></ul>
    12. 12. Publishing Sites <ul><li>Facebook, Twitter, Linked-In, YouTube </li></ul><ul><li>Google Groups </li></ul><ul><li>Slideshare </li></ul><ul><li>Squidoo </li></ul><ul><li>flickr </li></ul><ul><li>yelp </li></ul>
    13. 13. Television Shows <ul><li> </li></ul><ul><li>iTunes </li></ul>
    14. 14. Online promotion <ul><li>Facebook, Twitter , Linkedin </li></ul><ul><li>Stumbleupon </li></ul><ul><li>Delicious </li></ul><ul><li>Digg </li></ul>
    15. 15. Blogs <ul><li>3 of the top social media sites are blogs </li></ul><ul><li>Blogger (250M+ visits ) </li></ul><ul><li>WordPress (125M+) </li></ul><ul><li>LiveSpaces (100M+) </li></ul><ul><li>Get a custom blog </li></ul><ul><li>Use RSS, User Comments, Branding, Relationship </li></ul>
    16. 16. Social Media Discussion <ul><li>Linked-In </li></ul><ul><li>Yahoo Answers </li></ul><ul><li>Facebook… </li></ul><ul><li>Yelp </li></ul>
    17. 17. Common Mistakes <ul><li>Too many campaigns at once </li></ul><ul><li>Not enough knowledge </li></ul><ul><li>Spread too thin on staff </li></ul>
    18. 18. Budgets, Time, & Resources <ul><li>Is it Free? </li></ul><ul><li>How many hours/wk? </li></ul><ul><li>Who should manage my campaigns? </li></ul>
    19. 19. Learn These Things <ul><li>- Defining your Recession Marketing Strategy - Setup the programs and web sites - In-depth Marketing Strategies - Essential Applications for Marketing - Lead Generation - Twitter, YouTube & Facebook Integration - Games to drive Business - Marketing Events - Tracking Results for Analytics </li></ul>
    20. 20. eRocketFuel Training <ul><ul><li>Facebook Boot Camp </li></ul></ul><ul><ul><ul><li>Every Month 2 hour training webinar 11am-1pm Central Standard Time Price - $199 </li></ul></ul></ul>
    21. 21. Over 10,000 Students <ul><ul><li>I found the webinar to be very beneficial as well as it kept my interest the entire... Jackie, VNSA </li></ul></ul><ul><ul><li>FINALLY, a Webinar where I actually learned something! I have signed up for countless Webinars, and in the end, I’m always left feeling disappointed... I learned a lot during this webinar and most definitely plan on attending another event of yours in the future. Karen, ISPA </li></ul></ul><ul><ul><li>The webinar was very informative. I knew nothing about twitter. I have a better understanding and can see how my company could benefit for our special events. Thanks for giving us great information … Tina, APA </li></ul></ul>
    22. 22. Thank You <ul><ul><li>Other Training </li></ul></ul><ul><ul><li>Free Weekly Webinars </li></ul></ul><ul><ul><li>Custom On-Site, Webinars, Conferences… </li></ul></ul><ul><ul><li> </li></ul></ul>