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  • very nice ppt. m loving every bit of it. it vl help me. hp mcdonalds opens in Goa too
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  • hi,how mcdonald apply primary research technique?
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  • 1. “ One world, One Burger”- McDonald’s
  • 2. WELCOME TO THE WORLD OF McDonald’s
  • 3. Hi, friends I am Ronald’s Guess !!!!!! Why I am here in ICMHRD YES, I am here to tell you about my story. Story of McDonald's But Friends, These are my three friends who help me to tell you my story Let me introduce them
  • 4. Let me introduce to my friends, They are from Dual A Hi, this Is Me Hi, I am Chintan Hi!!!! I am Chirag And,I am Chandni
  • 5. AGENDA
    • HISTORY
    • SOME FACTS ABOUT McDONALD’S
    • VISION
    • PAST AND PRESENT STRATEGY
    • SWOT ANALYSIS
    • 7 P’S
    • CRM
    • ORGANISATIONAL STRUCTURE
    So, Let’s go, Listen My story, Agenda of My story is
  • 6. "McDonald's vision is to be the world's best quick service restaurant experience. Being the best means providing outstanding quality , service, cleanliness , and value , so that we make every customer in every restaurant smile ." McDonald's Mission Statement
  • 7.  
  • 8. One’s upon a time When I was Baby
  • 9.
    • .
    • As word of their success spread, franchisees started showing interest. However, the franchising system failed because the
    • McDonald's was started as a drive-in restaurant by two brothers, Richard and Maurice McDonald in California, US in the year 1937 . The business, which was generating $200,000 per annum in the 1940s , got a further boost with the emergence of a revolutionary concept called 'self-service.'
    • The brothers used assembly line procedures in their kitchen for mass production. Prices were kept low . Speed , service and cleanliness became the critical success factors of the business. By mid- 1950 s, the restaurant's revenues had reached $350,000 .
    Mcdonald’s History
  • 10.
    • At this point, Ray Kroc (Kroc), distributor for milkshake machines.Expressed interest in the business, and he finalized a deal with the McDonald brothers in 1954.
    • He established a franchising company, the McDonald System Inc. and appointed franchisees.
    • In 1961 , he bought out the McDonald brothers' share for $2.7 million and changed the name of the company to McDonald's Corporation. In 1965, McDonald's went public...
    Currently McDonald's operates in 121 countries & having more than 30000 restarunt and serving 53 Mn customers everyday McDonald’s History
  • 11. Chak De INDIA McDonald’s in India
  • 12.
    • Entered in India 1996
    • McDonald's India is a 50 – 50 JV partnership between MCDONALD’S CORPORATION (U.S.A) and two Indian businessman Amit Jatia and Vikram Bakshi
    • Localisation:
        • DON’T OFFER ANY BEEF OR PORK ITEM IN INDIA
        • IN PRODUCT LIKE MCVEGGIE, PIZZA MCPUFF ETC.THEY USE SPICES FAVOURED BY INDIANS
        • SOFT SERVES AND MCSHAKES ARE EGGLESS
    • Actively Involver in many social activities likegi CHILD EDUCATION, PULSE POLIOiesetc .
    McDonald’s History INDIA
  • 13.
    • 1996 …the first McDonald’s restaurant opened on Oct. 13, at Basant Lok, Vasant Vihar, New Delhi. It was also the first restaurant in the world not serving beef on its menu
    • 1997 …the first Drive –Thru restaurant at Noida
    • 1999 …the first Mall location restaurant at Ansal Plaza – New Delhi
    • 2000 …the first highway restaurant at Mathura
    • 2001 …the first thematic restaurant at Connaught Place
    • 2002 …the first restaurant in a food court at 3C’s, Lajpat Nagar and the first restaurant at the Delhi Metro Station at Inter State Bus Terminus
    History in India
  • 14.  
  • 15.
    • Declining market share
    • Weak product development
    • Quality and taste of products
    • Brand Equity…world-wide
    • 42% of US fast-food hamburger business
    • Consistency of food
    • Successful items: Fries, Happy Meal, Aloo tikki, Egg McMuffin, Promotions
    • Overseas market
    • Balance sheet position
    • International expansion
    • Only serving 1% of the world’s population
    • Growing dining-out market
    • Mature/overstored industry
    • Strength of competition
    • More health-conscious consumers
    • Fluctuation of foreign exchange rates; Economies
    McDonald’s SWOT Analysis Next
  • 16. Income Trends SWOT
  • 17. Whose food do Americans really like best?
    • Best-tasting food?
    • Wendy’s 36%*
    • Burger King 32%
    • McDonald’s 21%
    • Best-tasting burgers?
    • Burger King 42%
    • Wendy’s 32%
    • McDonald’s 17%
    * Percent of respondents SWOT
  • 18. Mc -Strategies
    • International Growth
    • Forward Integration
    • - Distribution through Franchisees
    • Backward Integration
    • - Local Sourcing, Cold Chain, Suppliers
    • Market penetration & Development
    • - McDelivery
    • New Product Development
    • - Aloo Tikki, Salad
  • 19. Veg - Menu Non- Veg Menu Add ons Check our Meals Frozen Desserts Beverages Our Products Next
  • 20. Beverages Cold Coffee Ice Tea Soft Drinks Mc Shakes Hot Serves Menu
  • 21. Cold-Coffee Menu
  • 22. Hot Serves Cappucino, Café Mocha, Plain Tea, Cardamom Tea, Hot Chocolate Menu       0 11 3 90 1 17 4 150 Hot Chocolate 0 5 1 47 1 8 2 150 Cardamom Tea 0 5 1 46 1 8 2 150 Plain Tea 1 3 3 47 2 4 4 150 Café Mocha 1 3 3 50 2 4 4 150 Cappucino Fat % Carb% Fat in gms / serve Carb. in gms / serve Protein% Calories in kCal / serve Protein in gms / serve Serving size in gms Type (Quantity) Nutrition at glance
  • 23. Ice-Tea Menu
  • 24. McShakes McShakes™ Menu 2 2 2 17 17 17 2 2 2 270 393 491 7 10 12 46 67 84 7 10 12 275 400 500 Strawberry (S/M/L) 3 3 3 19 19 19 3 3 3 298 433 541 7 10 13 52 75 94 7 10 13 275 400 500 Chocolate (S/M/L) Fat % Carb% Fat in gms / serve Carb. in gms / serve Protein% Calories in kCal / serve Protein in gms / serve Serving size in gms Type (Quantity) Nutrition at glance
  • 25. Coca-Cola Menu 0 0 0 12 12 12 0 0 0 144 192 240 0 0 0 36 48 60 0 0 0 300 400 500 Sprite (S/M/L) 0 0 0 13 13 13 0 0 0 156 208 260 0 0 0 39 52 65 0 0 0 300 400 500 Fanta (S/M/L) 0 0 0 11 11 11 0 0 0 126 128 210 0 0 0 32 42 53 0 0 0 300 400 500 Coca Cola (S/M/L) Fat % Carb% Fat in gms / serve Carb. in gms / serve Protein% Calories in kCal / serve Protein in gms / serve Serving size in gms Type (Quantity) Nutrition at glance
  • 26. Frozen Desserts Soft Serve Cone Mc Swirl Soft Serve Flavor Burst Floats Menu
  • 27. Flavour Burst Menu
  • 28. Floats Menu
  • 29. McSwirl Menu 9 24 4 159 7 20 3 81 Fat % Carb% Fat in gms / serve Carb. in gms / serve Protein% Calories in kCal / serve Protein in gms / serve Serving size in gms Nutrition at glance
  • 30. Soft Serves Menu 3 27 3 208 4 39 4 143 Soft Serve with Strawberry (Medium) 3 26 3 126 3 23 3 86 Soft Serve with Strawberry (Small) 4 30 4 241 5 43 6 143 Soft Serve with Hot Fudge (Medium) 4 29 4 140 3 25 3 86 Soft Serve with Hot Fudge (Small) Fat % Carb% Fat in gms / serve Carb. in gms / serve Protein% Calories in kCal / serve Protein in gms / serve Serving size in gms Type Nutrition at glance
  • 31. Soft Serve Cone Menu 4 22 3 95 2 16 2 71 Fat % Carb% Fat in gms / serve Carb. in gms / serve Protein% Calories in kCal / serve Protein in gms / serve Serving size in gms Nutrition at glance
  • 32. Non- Veg Menu Chicken McCurry Chicken Maharaja Mac McChicken Fiet -O-Fish Chicken Mexican Wrap Chicken McGrill Menu
  • 33. Filet-O-Fish Filet-O-Fish™ Fried, breaded fillet of fish, with a half slice of processed cheddar cheese, special tartar sauce served between steamed buns. Nutrition at glance Menu       16 34 9 462 Fat % Carb% Protein% Calories in kCal / serve 23 49 13 145 Fat in gms / serve Carb. in gms / serve Protein in gms / serve Serving size in gms
  • 34. Chicken Maharaja Mac Chicken Maharaja Mac™ 2 Grilled chicken patties with a smoke-flavoured mayonnaise, fresh onions, tomatoes, processed cheddar cheese in a toasted sesame seeded bun . Menu Nutrition at glance 10 21 12 573 Fat % Carb% Protein% Calories in kCal / serve 26 54 32 255 Fat in gms / serve Carb. in gms / serve Protein in gms / serve Serving size in gms
  • 35. Chicken McCurry Pan Chicken McCurry Pan™ [Chicken ‘n’ Tomato] A blend of Italian tomato curry sauce tempered with thyme, basil and oregano mixed with chicken and capsicum, freshly baked on a rectangular spiced bread and topped with cheese . Menu Nutrition at glance 6 25 10 365 Fat % Carb% Protein% Calories in kCal / serve 11 48 18 190 Fat in gms / serve Carb. in gms / serve Protein in gms / serve Serving size in gms
  • 36. McChicken McChicken™ Specially seasoned, breaded & fried chicken patty, with lettuce, veg. mayonnaise and toasted sesame seed bun. Menu Nutrition at glance 14 28 10 470 Fat % Carb% Protein% Calories in kCal / serve 23 48 17 172 Fat in gms / serve Carb. in gms / serve Protein in gms / serve Serving size in gms
  • 37. Chicken McGrill Chicken McGrill™ Grilled chicken patty flavoured with mint mayonnaise, and dressed with fresh onions and tomatoes in a toasted bun. Menu Nutrition at glance 8 25 11 309 Fat % Carb% Protein% Calories in kCal / serve 12 35 16 140 Fat in gms / serve Carb. in gms / serve Protein in gms / serve Serving size in gms
  • 38. Chicken Mexican Wrap Menu Chicken Mexican Wrap™ A traditional Mexican soft flat bread that envelops crispy golden brown chicken encrusted with a Mexican Cajun coating, and a salad mix of iceberg lettuce, carrot, red cabbage and celery, served with eggless mayonnaise, tangy Mexican Salsa sauce and cheddar cheese Nutrition at glance 11 19 7 392 Fat % Carb% Protein% Calories in kCal / serve 21 37 14 192 Fat in gms / serve Carb. in gms / serve Protein in gms / serve Serving size in gms
  • 39. Nutrition at glance Veg Menu Menu                                                                                                                                            Pizza McPuff ™ Veg McCurry Pan™ Crispy Chinese Paneer Salsa Wrap McAloo Tikki ™ McVeggie ™
  • 40. Crispy Chinese Crispy Chinese A crispy patty that is seasoned with oriental flavours, topped with a creamy vegetarian Schezwan sauce and crunchy iceberg lettuce and served between two fresh buns. Menu Nutrition at glance 13 34 5 400 Fat % Carb% Protein% Calories in kCal / serve 19 50 7 144 Fat in gms / serve Carb. in gms / serve Protein in gms / serve Serving size in gms
  • 41. McALOO Tikki McAloo Tikki™ Fried breaded potato & peas patty that is flavoured with a special spice mix, fresh tomato slices, onion, and veg. tomato mayonnaise between toasted buns. Menu Nutrition at glance 10 35 4 367 Fat % Carb% Protein% Calories in kCal / serve 15 53 6 150 Fat in gms / serve Carb. in gms / serve Protein in gms / serve Serving size in gms
  • 42. McCurry Pan Menu Nutrition at glance 14 20 8 463 Fat % Carb% Protein% Calories in kCal / serve 27 39 16 194 Fat in gms / serve Carb. in gms / serve Protein in gms / serve Serving size in gms Paneer Salsa Wrap™ A traditional Mexican soft flat bread that envelops crispy golden brown cottage cheese encrusted with a Mexican Cajun coating, and a salad mix of iceberg lettuce, carrot, red cabbage and celery, served with eggless mayonnaise, tangy Mexican Salsa sauce and cheddar cheese.
  • 43. McVeggie McVeggie™ Breaded fried vegetable patty consist of peas, carrots, green, beans, red capsicum, potatoes, onions, rice and seasoning.  The burger also includes lettuce, eggless mayonnaise in a toasted sesame seed bun . Menu 14 35 4 491 Fat % Carb% Protein% Calories in kCal / serve 25 60 8 172 Fat in gms / serve Carb. in gms / serve Protein in gms / serve Serving size in gms Nutrition at glance
  • 44. Pizza McPuff Veg McCurry Pan™ [Brocolli ‘n’ Mushroom] A rich Béchamel eggless sauce mixed with exotic vegetables like broccoli, baby corn, mushrooms, red capsicum and freshly baked on rectangular spiced bread with a cheese topping. Menu Nutrition at glance 6 25 10 365 Fat % Carb% Protein% Calories in kCal / serve 11 48 18 190 Fat in gms / serve Carb. in gms / serve Protein in gms / serve Serving size in gms
  • 45. Paneer Salsa Wrap Pizza McPuff™ Mixed vegetables (carrot, beans, capsicum, onion and green peas), mozzarella cheese mixed with tomato sauce and spice blend coated with a savoury dough. Menu Nutrition at glance 17 33 5 245 Fat % Carb% Protein% Calories in kCal / serve 14 26 4 80 Fat in gms / serve Carb. in gms / serve Protein in gms / serve Serving size in gms
  • 46.
    • Product Development
      • Successes : Fries, Happy Meal, Big Mac, Egg McMuffin, Promotions
      • Failures: McPizza, Fajita, Carrot Sticks, McLean, and the Arch Deluxe
    Past Mc Product Strategies
  • 47. I Love Children I Have Gifts For them, They Can play Games also
  • 48. I Love Children- Happy Meal
  • 49.  
  • 50. Promotion
  • 51.  
  • 52.  
  • 53. World Location Year wise
  • 54. Place McDonald's opened its doors in India in October 1996. Ever since then, our family restaurants in Mumbai , Delhi , Pune , Ahmedabad , Vadodara, Ludhiana, Jaipur, Noida Faridabad, Doraha, Manesar and Gurgaon have proceeded to demonstrate.
  • 55.
    • The ambience and the environment is same at
    • all the outlets of McDonald's.
    McDonald’s Outlets
  • 56. SHANGAI
  • 57.  
  • 58. TOKYO
  • 59. Pepole
    • Each outlet is headed by a Restaurant Manager . He is responsible for the daily operation and customer interaction.
    • Delivery Crew Member carries basic operation of a restaurant. Ensures customer satisfaction at the restaurants.
    • In order to motivate there employees they give them stars as per their performance.
  • 60. Training At Hemburger
    • February 24, 1961, Hamburger Universities first class of 14 students graduated
    • Today, more than 5,000 students attend HAMBURGER UNIVERSITY each year
    • Since 1961, more than 80,000 restaurant managers, mid-managers and owner/operators have graduated from this facility
    Since its inception, training at Hamburger University has emphasized consistent restaurant operations procedures, service, quality and cleanliness. It has become the company’s global centre of excellence for McDonald’s operations training and leadership development Hamburger University – McDonald’s Center of Training Excellence
  • 61. Organizational Chart
  • 62. Physical Evidence Cleanness, speed, Quality and transparency of process is biggest evidence
  • 63. Social Events sponsored by McDonald's
  • 64.  
  • 65.  
  • 66. Supply Chain Our growth plan for the next three years is more a function of getting our logistics and cold chain right rather than going to far off places.“ - Amit Jetia, managing director, McDonald's India, Mumbai Joint Venture, Supply Chain Overview Cold Chain LocalSourcing Suppliers
  • 67.  
  • 68. Supply Chain Suppliers Mfg Dist. Retai Customer Material Flow
  • 69. Supply Chain
    • Trikaya Agriculture - Supplier of Iceberg Lettuce. successfully grows speciality crops like iceberg lettuce, special herbs and many oriental vegetables. Farm infrastructure features:
    • A specialized nursery with a team of agricultural experts.
    • Drip and sprinkler irrigation in raised farm beds with fertilizer mixing plant.
    • Pre-cooling room and a large cold room for post harvest handling.
    A large cold room and a refrigerated van for transportation where the temperature and the relative humidity of this crop is maintained between 1º C and 4º C and 95% respectively
    • Vista Processed Foods Pvt. Ltd. - Supplier of Chicken and Vegetable range of products. A joint venture with OSI Industries Inc., USA, and McDonald's India Pvt. Ltd. Vista Processed Foods Pvt. Ltd. produces a range of frozen chicken and vegetable foods.  A world class infrastructure at its plant at Taloja, Maharashtra, has:
    • Separate processing lines for chicken and vegetable foods.
    • Capability to produce frozen foods at temperature as low as -35 Degree Celsius to retain total freshness.
    • International standards, procedures and support services.
  • 70. Supply Chain Dynamix Diary - Supplier of Cheese. Dynamix has brought immense benefits to farmers in Baramati, Maharashtra by setting up a network of milk collection centres equipped with bulk coolers.  Easy accessibility has enabled farmers augment their income by finding a new market for surplus milk.  The factory has:
    • Fully automatic international standard processing facility.
    • Capability to convert milk into cheese, butter/ghee, skimmed milk powder, lactose, casein & whey protein and humanised baby food.
    • Stringent quality control measures and continuous Research & Development.
    • Radhakrishna Foodland - Distribution Centre . An integral part of the Radhakrishna Group, Foodland specialises in handling large volumes, providing the entire range of services including procurement, quality inspection, storage, inventory management, deliveries, data collection, recording and reporting.  Salient strengths are:
    • A one-stop shop for all distribution management services.
    • Dry and cold storage facility to store and transport perishable products at temperatures up to - 22 Degrees Celsius.
    • Effective process control for minimum distribution cost.
  • 71.
    • They have a feedback And suggestion form available at each outlet.
    • For the techno savy Customers they have a online Feed back form.
    • All the upcoming product and related info are posted on there website-
    • www.McDonald's.com
    CRM
  • 72. Jumbo King — The branded vada pav chain Dheraj Gupta Introduced automation, packaging and Created a Brand
    • Jumbo King is a food chain that has branded Mumbai’s favorite snack, The Vada pav.
    • Vada pav is an INR 500 million market in Mumbai itself, out of which jumbo king’s share is more than 100 million
    • Jumbo king has broken the stereotype method and introduce hygienic manhandled vadapv.
    • It has become Mumbai's most visited brand with over 40,000 customers per day
    • Jumbo king considers McDonald's it’s “guru” and aims to become India’s McDonald’s.
  • 73. More financials Income Trends 1.90% 2.03% Dividend Yield 34.17% 1.00 Dividend Rate 11.9% 1.7 Bil Income 7.7% 22.8 Bil Sales 5 Year Growth Last 12 Months 1.67 Earnings/Share 59.30 Bil Market Capitalization 1.2 Bil Total Shares Outstanding 7.25% Net Profit Margin 32.78% Gross Margin 0.54 Debt/Equity Ratio Fundamental Data
  • 74. Balance sheet of McDonald’s 30,829,200   29,023,800   29,473,500   28,994,900   Total Assets -   -   -   -   Deferred Long Term Asset Charges 1,278,900   1,307,400   1,300,200   1,268,500   Other Assets -   -   -   -   Accumulated Amortization -   -   -   -   Intangible Assets 2,156,100   2,209,200   2,254,300   2,198,300   Goodwill 20,526,200   20,845,700   20,975,200   20,106,600   Property Plant and Equipment 1,032,300   1,036,200   1,064,400   1,060,100   Long Term Investments 5,835,700   3,625,300   3,879,400   4,361,400   Total Current Assets 596,000   435,700   449,300   379,200   Other Current Assets 144,500   149,000   143,700   1,055,500   Inventory 812,500   904,200   848,000   784,600   Net Receivables -   -   -   -   Short Term Investments 4,282,700   2,136,400   2,438,400   2,142,100   Cash And Cash Equivalents Current Assets Assets 30-Sep-06 31-Dec-06 31-Mar-07 30-Jun-07 PERIOD ENDING
  • 75. $13,370,200   $13,249,100   $13,512,700   $12,887,400   Net Tangible Assets 15,526,300   15,458,300   15,767,000   15,085,700   Total Stockholder Equity (445,700) (296,700) (201,500) 63,600   Other Stockholder Equity 3,228,200   3,445,000   3,731,300   3,957,000   Capital Surplus (11,858,500) (13,552,200) (14,371,900) (14,832,700) Treasury Stock 24,585,700   25,845,600   26,592,500   25,881,200   Retained Earnings 16,600   16,600   16,600   16,600   Common Stock -   -   -   -   Preferred Stock -   -   -   -   Redeemable Preferred Stock -   -   -   -   Misc Stocks Options Warrants Stockholders' Equity 15,302,900   13,565,500   13,706,500   13,909,200   Total Liabilities -   -   -   -   Negative Goodwill -   -   -   -   Minority Interest 1,002,900   1,066,000   971,100   941,600   Deferred Long Term Liability Charges 1,154,300   1,074,900   1,471,000   1,652,500   Other Liabilities 8,569,400   8,416,500   8,199,900   7,885,500   Long Term Debt 4,576,300   3,008,100   3,064,500   3,429,600   Total Current Liabilities -   251,400   -   1,020,500   Other Current Liabilities 454,200   17,700   613,500   288,200   Short/Current Long Term Debt 4,122,100   2,739,000   2,451,000   2,120,900   Accounts Payable Current Liabilities Liabilities
  • 76.
    • McDonald's India has already contributed directly & indirectly Rs. 95 crore (approx. 16 per cent of total turnover) as revenue to the Center and the State towards Sales Tax, House tax and Income Tax in the last seven years. By 2005 this amount shall see an increase of more than 30 per cent per annum.
    Contribution to Economic Growth
  • 77. BYE BYE SEE U AT McDonald’S Thanking you