By a show of hands how many of you here believe that SEO is a one-time&#x201C;Thing&#x201D; that you do to your site?
Usually the earlier a site is presented in the search results or the higher it &#x201C;ranks&#x201D;, the more searchers will visit that site. SEO can also target different kinds of search including image search, local search and industry specific vertical search engines
Jennifer Neale: Stress that LHA does a lot of this already, where appropriate, for each client - S-S takes on more of a role in Phase 2
So far we have covered traditional marketing methods, some social media and what are the key components of an effective website and what can happen when a well designed website engages your prospects. Now let&#x2019;s talk about how we are going to drive traffic to your website.