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e-business

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These are some basic fundamentals of e-Business.

These are some basic fundamentals of e-Business.

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Transcript

  • 1. E-Business/E-Commerce Electronic Commerce
  • 2. What is it?
    • Consumers and firms to conduct business over the Internet or WWW (World Wide Web)
    • Deliver information
      • Email, news groups, chat rooms, Web sites
    • Automate business processes
    • Improve service capabilities
    • Access online mechanisms – buying and selling
  • 3. Where did it begin?
    • Electronic Data Interchange (EDI)
      • Late 1970’s and early 1980’s
      • Firms utilized private networks for exchanging information
      • Example – automated transfer of purchase orders between manufacturers and suppliers
  • 4. Personal Computers
    • Explosive growth brought processing capabilities to corporate and home users
  • 5. Networking Technologies
    • Local Area Networks
      • LAN
    • Wide Area Networks
      • Basic Communication infrastructure
    • Graphical User Interfaces (GUI) made pc’s easier to use
  • 6. World Wide Web
    • Development
      • Common Development Platform for sharing information
    • Commercialization
      • Businesses and consumers able to utilize a well-developed and wide reaching communications infrastructure
  • 7. Why is E-Commerce Important
    • Consumers
      • Another way to purchase goods and services
      • No geographical boundaries
      • Ability to deal with more companies than traditional avenues
      • Access to on-line information services
  • 8. Why is E-Commerce Important
    • Businesses
      • Increased competitiveness
      • Decreased costs through automation of business processes
      • Expand market share by opening up markets
      • Increase the firm’s knowledge of their customer’s preferences
  • 9. Fruitful E-Commerce Strategies
    • Amazon.com sells 20% of its books to foreign destinations
    • Dell Computer sells $6 million of products over Website everyday
  • 10. Government
    • Implementation of policies and procedures
    • Taxation
    • Support and/or adhere to existing treaties regarding intellectual property protection
    • Protect personal privacy
  • 11. Applications of E-Business
    • Education services
    • Marketing
    • Media&Entertainment
    • Telecommunication
    • Healthcare
  • 12. E-Education
    • To spread knowledge in rural areas.
    • To have knowledge community
    • Universal Access of Information is needed
  • 13. Need of E-Education
    • Distance education by means of print, TV, Radio, CD-ROM….etc..
    • Cultural bridge(Language problems)
    • More ads,Sponsorships
    • Online chatting is helpful
    • 40% of students are illiterates
    • Cost and technology hurdles.
  • 14. E-Education in India
    • 70% of the students utilising
    • An association called ICT is used
    • Universal service and Universal Access
    • Gram Shiksha scheme
    • CRISP was introduced by Ministry of rural development.
  • 15. E-Education Stratagies
    • Social impact
    • Environment and awareness
    • Political Support
    • Practices
    • Change in technology
  • 16. How to bring E-Education?
    • Learners learning support
    • People support
    • Facilitators support
  • 17. E-Education benefits
    • Global access
    • Self learning skills
    • Cultural upgrade
    • Life long learning
  • 18. E-Marketing ‘ Marketing is the human activity directed at satisfying human needs and wants through an exchange process’
  • 19. E-Marketing and Internet Marketing
    • Similarity is they use PDA,notebooks,etc…..
    • Difference
  • 20. E-Marketing tools
    • Distribution via Internet
    • Maintaining customer relationship
    • Online payments
    • Account maintainance
    • Advertising
  • 21. Audits of e-Marketing
    • Internal audits
    • External audits
  • 22. Resources required
    • Labour
    • Equipment
    • Raw materials
    • Time
    • Capital
  • 23. Effective marketing
    • Page views
    • Customers online
    • Competitors
    • Distributors
  • 24. 5 S’s of e-Marketing Sell - Grow sales and attract business using digital technologies. Serve - Add value through the benefits of the Internet such as speed. Speak - Get closer to customers by making your business available to them at home, work or on the go with mobile technologies. Save - Reduce costs by using information technologies to make your business more efficient. Sizzle - Extend the online brand (or create a new one) - remember sell the sizzle not the sausage i.e. the benefits, aesthetics or value of a product or service rather than its features
  • 25. Two eyes of E-Marketing
    • Customer life cycle
    • SWOT analysis
  • 26. Steps to be followed for better e-Marketing
    • Use search engines
    • Hunt for trade assosiations
    • Conduct surveys
    • Read online competitive infos
    • Keep demographic reports up-to-date.
  • 27. Telecommunication industry
    • Telephone bills reprint
    • Microfiche/file replacement to save business cost
    • Improved customer service
    • Speeder access of information
    • Solving customer queries
    • Cost savings ,more profit
  • 28. Media and Entertainment
    • Animations
    • Gaming
    • Cartoon field etc……
  • 29. Softwares required:
    • Maya
    • Animax
    • Macromedia flash
    • Windows movie maker etc…….
  • 30. Health care
    • Online health services
    • Foundations
    • CHC services for serious health problems……..
  • 31. Advantages
    • Removes location and availability restrictions.
    • Reduces time and money spent
    • Heightens customer service

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