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e-business

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These are some basic fundamentals of e-Business.

These are some basic fundamentals of e-Business.

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  • 1. E-Business/E-Commerce Electronic Commerce
  • 2. What is it? <ul><li>Consumers and firms to conduct business over the Internet or WWW (World Wide Web) </li></ul><ul><li>Deliver information </li></ul><ul><ul><li>Email, news groups, chat rooms, Web sites </li></ul></ul><ul><li>Automate business processes </li></ul><ul><li>Improve service capabilities </li></ul><ul><li>Access online mechanisms – buying and selling </li></ul>
  • 3. Where did it begin? <ul><li>Electronic Data Interchange (EDI) </li></ul><ul><ul><li>Late 1970’s and early 1980’s </li></ul></ul><ul><ul><li>Firms utilized private networks for exchanging information </li></ul></ul><ul><ul><li>Example – automated transfer of purchase orders between manufacturers and suppliers </li></ul></ul>
  • 4. Personal Computers <ul><li>Explosive growth brought processing capabilities to corporate and home users </li></ul>
  • 5. Networking Technologies <ul><li>Local Area Networks </li></ul><ul><ul><li>LAN </li></ul></ul><ul><li>Wide Area Networks </li></ul><ul><ul><li>Basic Communication infrastructure </li></ul></ul><ul><li>Graphical User Interfaces (GUI) made pc’s easier to use </li></ul>
  • 6. World Wide Web <ul><li>Development </li></ul><ul><ul><li>Common Development Platform for sharing information </li></ul></ul><ul><li>Commercialization </li></ul><ul><ul><li>Businesses and consumers able to utilize a well-developed and wide reaching communications infrastructure </li></ul></ul>
  • 7. Why is E-Commerce Important <ul><li>Consumers </li></ul><ul><ul><li>Another way to purchase goods and services </li></ul></ul><ul><ul><li>No geographical boundaries </li></ul></ul><ul><ul><li>Ability to deal with more companies than traditional avenues </li></ul></ul><ul><ul><li>Access to on-line information services </li></ul></ul>
  • 8. Why is E-Commerce Important <ul><li>Businesses </li></ul><ul><ul><li>Increased competitiveness </li></ul></ul><ul><ul><li>Decreased costs through automation of business processes </li></ul></ul><ul><ul><li>Expand market share by opening up markets </li></ul></ul><ul><ul><li>Increase the firm’s knowledge of their customer’s preferences </li></ul></ul>
  • 9. Fruitful E-Commerce Strategies <ul><li>Amazon.com sells 20% of its books to foreign destinations </li></ul><ul><li>Dell Computer sells $6 million of products over Website everyday </li></ul>
  • 10. Government <ul><li>Implementation of policies and procedures </li></ul><ul><li>Taxation </li></ul><ul><li>Support and/or adhere to existing treaties regarding intellectual property protection </li></ul><ul><li>Protect personal privacy </li></ul>
  • 11. Applications of E-Business <ul><li>Education services </li></ul><ul><li>Marketing </li></ul><ul><li>Media&amp;Entertainment </li></ul><ul><li>Telecommunication </li></ul><ul><li>Healthcare </li></ul>
  • 12. E-Education <ul><li>To spread knowledge in rural areas. </li></ul><ul><li>To have knowledge community </li></ul><ul><li>Universal Access of Information is needed </li></ul>
  • 13. Need of E-Education <ul><li>Distance education by means of print, TV, Radio, CD-ROM….etc.. </li></ul><ul><li>Cultural bridge(Language problems) </li></ul><ul><li>More ads,Sponsorships </li></ul><ul><li>Online chatting is helpful </li></ul><ul><li>40% of students are illiterates </li></ul><ul><li>Cost and technology hurdles. </li></ul>
  • 14. E-Education in India <ul><li>70% of the students utilising </li></ul><ul><li>An association called ICT is used </li></ul><ul><li>Universal service and Universal Access </li></ul><ul><li>Gram Shiksha scheme </li></ul><ul><li>CRISP was introduced by Ministry of rural development. </li></ul>
  • 15. E-Education Stratagies <ul><li>Social impact </li></ul><ul><li>Environment and awareness </li></ul><ul><li>Political Support </li></ul><ul><li>Practices </li></ul><ul><li>Change in technology </li></ul>
  • 16. How to bring E-Education? <ul><li>Learners learning support </li></ul><ul><li>People support </li></ul><ul><li>Facilitators support </li></ul>
  • 17. E-Education benefits <ul><li>Global access </li></ul><ul><li>Self learning skills </li></ul><ul><li>Cultural upgrade </li></ul><ul><li>Life long learning </li></ul>
  • 18. E-Marketing ‘ Marketing is the human activity directed at satisfying human needs and wants through an exchange process’
  • 19. E-Marketing and Internet Marketing <ul><li>Similarity is they use PDA,notebooks,etc….. </li></ul><ul><li>Difference </li></ul>
  • 20. E-Marketing tools <ul><li>Distribution via Internet </li></ul><ul><li>Maintaining customer relationship </li></ul><ul><li>Online payments </li></ul><ul><li>Account maintainance </li></ul><ul><li>Advertising </li></ul>
  • 21. Audits of e-Marketing <ul><li>Internal audits </li></ul><ul><li>External audits </li></ul>
  • 22. Resources required <ul><li>Labour </li></ul><ul><li>Equipment </li></ul><ul><li>Raw materials </li></ul><ul><li>Time </li></ul><ul><li>Capital </li></ul>
  • 23. Effective marketing <ul><li>Page views </li></ul><ul><li>Customers online </li></ul><ul><li>Competitors </li></ul><ul><li>Distributors </li></ul>
  • 24. 5 S’s of e-Marketing Sell - Grow sales and attract business using digital technologies. Serve - Add value through the benefits of the Internet such as speed. Speak - Get closer to customers by making your business available to them at home, work or on the go with mobile technologies. Save - Reduce costs by using information technologies to make your business more efficient. Sizzle - Extend the online brand (or create a new one) - remember sell the sizzle not the sausage i.e. the benefits, aesthetics or value of a product or service rather than its features
  • 25. Two eyes of E-Marketing <ul><li>Customer life cycle </li></ul><ul><li>SWOT analysis </li></ul>
  • 26. Steps to be followed for better e-Marketing <ul><li>Use search engines </li></ul><ul><li>Hunt for trade assosiations </li></ul><ul><li>Conduct surveys </li></ul><ul><li>Read online competitive infos </li></ul><ul><li>Keep demographic reports up-to-date. </li></ul>
  • 27. Telecommunication industry <ul><li>Telephone bills reprint </li></ul><ul><li>Microfiche/file replacement to save business cost </li></ul><ul><li>Improved customer service </li></ul><ul><li>Speeder access of information </li></ul><ul><li>Solving customer queries </li></ul><ul><li>Cost savings ,more profit </li></ul>
  • 28. Media and Entertainment <ul><li>Animations </li></ul><ul><li>Gaming </li></ul><ul><li>Cartoon field etc…… </li></ul>
  • 29. Softwares required: <ul><li>Maya </li></ul><ul><li>Animax </li></ul><ul><li>Macromedia flash </li></ul><ul><li>Windows movie maker etc……. </li></ul>
  • 30. Health care <ul><li>Online health services </li></ul><ul><li>Foundations </li></ul><ul><li>CHC services for serious health problems…….. </li></ul>
  • 31. Advantages <ul><li>Removes location and availability restrictions. </li></ul><ul><li>Reduces time and money spent </li></ul><ul><li>Heightens customer service </li></ul>

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