Once known as an industry filled with spin-doctors prescribing theatrics and stunts to persuade the public.
Armed with a new reputation and even more credibility, PR is evolving and taking advantage of the 21 st century’s greatest tools… Social Media.
Innovations in the World Wide Web, such as Social Media have revolutionized the way PR communicates.
Social Media just what the Doctor prescribed
Social Media is the new way to facilitate conversation between people.
A “two- way” approach, listening to what the public wants and needs then effectively communicating and engaging people on their level.
Social Media fostered the growth of PR 2.0 to further redefine, advance and build a significant PR role today.
Facebook has 250 million registered users @ July 2009 (largest on Web).
57% of adults 25-34 belong to a site.
75% of adults 18-24 maintain profiles.
Messenger Users: More than 320 million active accounts worldwide.
Twitter followers have grown 752%, for a total of 4.43 million unique visitors in December 2008.
Myspace and Twitter have more members than the entire US Population.
The Father of PR Edward Bernays Edward Bernays’ concept of PR 1.0. “ PR is a management function which tabulates public attitudes, defines the policies, procedures and interest of an organization followed by executing a program of action to earn public understanding and acceptance.”
Brian Solis Defines PR 2.0
“ the analysis of how the Web and multimedia redefines PR and marketing communications, while also building the toolkit to reinvent how companies communicate with influencers and directly with people.”
PR 1.0 + Social Media =
PR 2.0 the miracle pill
What does PR 2.0 do?
Directly engage with people/customers through (online forums, blogs, social networks,podcasting etc.) for brands to gain insight to markets, respond to what people want and need and how to reach them.
Gives PR an environment to communicate with the public and promote meaningful conversation and share useful information to make decisions.
Inviting people to participate and engage in a more intellectual and informed way on their own accord – 24/7/365 days a year.
Reaching the influential makers in niche Web communities to persuade mass audience.
“ PR 2.0 puts the public back into public relations.”
Giving the public the control to communicate what they want when they want.
People are gathering, organizing and sharing information to make informed decisions.
The public is the influential makers and shakers.
PR is joining the conversation by taking its daily dose of PR 2.0