Thomas J. Fox<br />Harnessing Modern Media: How to Optimize Social Networking for Your Organization<br />
Thomas J. Fox<br />Author,<br />Radio Talk Show Host, <br />Educator, <br />Social Media Advisor, and <br />Producer <br /...
Social Networking Principles<br />Increase visibility, <br />Solidify brand position, <br />Engage donors and clients, and...
What is Social Networking<br />Online conversation supported by online tools<br />
Social NetworkingPopular Platforms<br />New Social Media platforms are emerging each day <br />Which ones will be successf...
This is Social Media<br />Don’t be intimidated, <br />Be Targeted!<br />
Why is Social Media Important<br />Connection<br />Transparency<br />Powerful Relationships<br />Brand Control<br />
The media is using, and perpetuating usage of, Social Media<br />
Internet Users<br />Pew Internet, Internet, broadband, and cell phone statistics 2010<br />
Who’s Using Social Media?<br />eMarketer,  Boomers and Social Media January 2010 Report<br />
Social Media Success<br /><ul><li>Participation
Connections
Conversation
Community
Listening</li></li></ul><li>Learn what people are saying<br />Create buzz for events and campaigns<br />How Can Social Med...
Identify and recruit influencers<br />Find new opportunities<br />Support your <br />services<br />How Can Social Media He...
Build <br />strong relationships<br />How Can Social Media Help You?<br />
Keys for Social Media Success  <br />Experiment<br />Make A Plan<br />Listen<br />Share<br />Teamwork<br />Contribute<br /...
Experiment<br />
Make <br />a Plan<br />
Listen<br />
Share<br />
Teamwork<br />
Contribute<br />
Patience<br />
Proactive<br />
What is Facebook<br />Social Networking site allowing users to interact with friends, family members, brands and causes th...
400 Million Users<br />
Sense of Community<br />The average Facebook user<br />Spends 55 minutes a day <br />Has 130 friends<br />
Every Day<br />200 million users log in  <br />35 million users update their status<br />20 million “Like” pages<br />
Each Month<br />Send 8 friend requests<br />Clicks the Like button 9 times<br />Writes 25 comments<br />Invited to 3 event...
Each Month<br />2.5 billion Photos are uploaded<br />3.5 million Events are created<br />
Getting the Word Out<br />Each week 3.5 Billion pieces of content are shared<br />Links <br />News stories <br />Blog post...
Continued Growth<br />“Facebook was the most visited site on the web for the week ending on March 13, 2010, surpassing eve...
Demographics of US Users<br />Tremendous potential to secure volunteers and donors<br />
By the Numbers<br />Men between 55 and 65 grew the most out of any group, at 8.8%.<br />
Why You Need To Be On Facebook<br />“Facebook users are openly sharing their life’s passions, personal interests, and thei...
Facebook is HUGE!<br /> Searched more than sites such as: <br />Amazon, <br />Walmart, <br />Netflix and <br />Google <br ...
Facebook Wants You to “Like” Brands<br />Personalized stickers for businesses<br />20% or greater increase in connections ...
Direct to Action<br />Facebook Page is a good approach to launch a community. <br />Encourage discussion among Likers.<br ...
Engagement Strategies<br />Ask for opinions, insights, compelling stories.<br />Pop quiz…<br />Give thanks<br />
What’s Going On<br />Welcome page<br />Letters of support<br />Newsletter opt-in<br />Event notices<br />Volunteer opportu...
What is Twitter<br />Mico-blogging site allowing messages up to 140 characters<br />Messages are call “Tweets”<br />Tweets...
Brand Awareness<br />2008 – 5% of Americans are aware of Twitter<br />2010 -- 87% of Americans are aware of Twitter<br />
Tweeting Trends<br />
Twitter Posts by Hour<br />
Twitter Demographics<br />
College graduates possess higher motivation to help those in need.<br />
Building “Followers”<br />Start with who you know<br />Colleagues<br />Clients<br />Vendors<br />Competitors<br />
Educate<br />
Retweet<br />
Recommend Followers<br />
Interact<br />
Ask for Help<br />Twitter is a fantastic vehicle to ask for volunteers and donations.<br />
Thanks<br />
Be Heard<br />If something catches your attention, comment on it.<br />
Upcoming SlideShare
Loading in …5
×

Harnessing modern media (051810 tf)

381 views
327 views

Published on

Published in: Technology, News & Politics
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
381
On SlideShare
0
From Embeds
0
Number of Embeds
4
Actions
Shares
0
Downloads
3
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • Pew Internet, Internet, broadband, and cell phone statistics
  • Following up on what appeared to be a slow March, Facebook traffic boomed again in April across demographic groups in the United States. Young adult age groups contributed the most, with women ages 18 to 25 leading in numeric growth. Overall, the site grew from 113 million to 120 million monthly active users.
  • Relatively speaking, the number of younger women and men on the site didn’t grow by that much.Meanwhile, the fact that Facebook is more female than male (by 55% to 45% or so), has suggested that there have been men out there who haven’t joined. Especially older men. Many more of them joined last month than we’d been seeing in recent months, leading to a big surge in the growth rate. Men between 55 and 65 grew the most out of any group, at 8.8%.
  • “Facebook” as a root search term commands 2.8% of all brand-related searches
  • “Facebook” as a root search term commands 2.8% of all brand-related searches
  • If you post something on your Facebook Page, you might generate a good number of comments. But if you post your content in the context of a question, you provide an easy call to action. With a question, you engage people’s egos and provoke viral distribution of your content — everyone loves to share their opinion!At the DigiDay: Social conference this month, social media marketing application developer Fan Appzhighlighted an example of how a simple question can boost engagement. One of their customers — a leading video content provider with over 300,000 Facebook fans — routinely posts videos on their Facebook Page. The company found that when they paired videos with a question, video plays jumped by a whopping factor of 7 to 10. This simple yet effective strategy also generated 100 times more Facebook media impressions, as people posted videos to their walls in the context of their response to the question.
  • If you post something on your Facebook Page, you might generate a good number of comments. But if you post your content in the context of a question, you provide an easy call to action. With a question, you engage people’s egos and provoke viral distribution of your content — everyone loves to share their opinion!At the DigiDay: Social conference this month, social media marketing application developer Fan Appzhighlighted an example of how a simple question can boost engagement. One of their customers — a leading video content provider with over 300,000 Facebook fans — routinely posts videos on their Facebook Page. The company found that when they paired videos with a question, video plays jumped by a whopping factor of 7 to 10. This simple yet effective strategy also generated 100 times more Facebook media impressions, as people posted videos to their walls in the context of their response to the question.
  • Especially if that mention is favorable, don’t be shy about tweeting thanks, tips or promotions to someone who’s shown your brand some Twitter love. Most of the time, users are surprised and delighted to find a name brand in their stream of replies. Exercise caution, however, when engaging with users who’ve made negative comments. Those conversations can go very well, or they can backfire. Always remain empathetic but professional.
  • Harnessing modern media (051810 tf)

    1. 1. Thomas J. Fox<br />Harnessing Modern Media: How to Optimize Social Networking for Your Organization<br />
    2. 2. Thomas J. Fox<br />Author,<br />Radio Talk Show Host, <br />Educator, <br />Social Media Advisor, and <br />Producer <br />2<br />The Republican Newspaper (MA), By William Burke, April 27, 2009<br />
    3. 3. Social Networking Principles<br />Increase visibility, <br />Solidify brand position, <br />Engage donors and clients, and <br />Increase traffic across all internet platforms.<br />3<br />
    4. 4. What is Social Networking<br />Online conversation supported by online tools<br />
    5. 5. Social NetworkingPopular Platforms<br />New Social Media platforms are emerging each day <br />Which ones will be successful? <br />Which ones will not?<br />
    6. 6. This is Social Media<br />Don’t be intimidated, <br />Be Targeted!<br />
    7. 7. Why is Social Media Important<br />Connection<br />Transparency<br />Powerful Relationships<br />Brand Control<br />
    8. 8.
    9. 9. The media is using, and perpetuating usage of, Social Media<br />
    10. 10. Internet Users<br />Pew Internet, Internet, broadband, and cell phone statistics 2010<br />
    11. 11. Who’s Using Social Media?<br />eMarketer, Boomers and Social Media January 2010 Report<br />
    12. 12. Social Media Success<br /><ul><li>Participation
    13. 13. Connections
    14. 14. Conversation
    15. 15. Community
    16. 16. Listening</li></li></ul><li>Learn what people are saying<br />Create buzz for events and campaigns<br />How Can Social Media Help You?<br />
    17. 17. Identify and recruit influencers<br />Find new opportunities<br />Support your <br />services<br />How Can Social Media Help You?<br />
    18. 18. Build <br />strong relationships<br />How Can Social Media Help You?<br />
    19. 19. Keys for Social Media Success <br />Experiment<br />Make A Plan<br />Listen<br />Share<br />Teamwork<br />Contribute<br />Patience<br />Proactive<br />
    20. 20. Experiment<br />
    21. 21. Make <br />a Plan<br />
    22. 22. Listen<br />
    23. 23. Share<br />
    24. 24. Teamwork<br />
    25. 25. Contribute<br />
    26. 26. Patience<br />
    27. 27. Proactive<br />
    28. 28.
    29. 29. What is Facebook<br />Social Networking site allowing users to interact with friends, family members, brands and causes they care about.<br />
    30. 30. 400 Million Users<br />
    31. 31. Sense of Community<br />The average Facebook user<br />Spends 55 minutes a day <br />Has 130 friends<br />
    32. 32. Every Day<br />200 million users log in <br />35 million users update their status<br />20 million “Like” pages<br />
    33. 33. Each Month<br />Send 8 friend requests<br />Clicks the Like button 9 times<br />Writes 25 comments<br />Invited to 3 events<br />Member of 12 groups<br />
    34. 34. Each Month<br />2.5 billion Photos are uploaded<br />3.5 million Events are created<br />
    35. 35. Getting the Word Out<br />Each week 3.5 Billion pieces of content are shared<br />Links <br />News stories <br />Blog posts <br />Press releases<br />Notes<br />
    36. 36. Continued Growth<br />“Facebook was the most visited site on the web for the week ending on March 13, 2010, surpassing even Google in week-long stats for the first time in history.”<br />-- Mashable<br />
    37. 37. Demographics of US Users<br />Tremendous potential to secure volunteers and donors<br />
    38. 38. By the Numbers<br />Men between 55 and 65 grew the most out of any group, at 8.8%.<br />
    39. 39. Why You Need To Be On Facebook<br />“Facebook users are openly sharing their life’s passions, personal interests, and their affinity –- or lack thereof –- for corporate brands, political candidates, and the key public policy stances.”<br />“In effect, they are openly sharing every bit of marketing data a 21st century company covets.”<br />-- Mashable<br />
    40. 40. Facebook is HUGE!<br /> Searched more than sites such as: <br />Amazon, <br />Walmart, <br />Netflix and <br />Google <br />Now the foremost brand name in web searches from U.S. users<br />-- Hitwise.<br />
    41. 41. Facebook Wants You to “Like” Brands<br />Personalized stickers for businesses<br />20% or greater increase in connections when advertising Facebook.<br />
    42. 42. Direct to Action<br />Facebook Page is a good approach to launch a community. <br />Encourage discussion among Likers.<br />Post updates daily or weekly, but be consistent. <br />Direct Likers to any off-site information – press releases, videos, blog posts, etc.<br />
    43. 43. Engagement Strategies<br />Ask for opinions, insights, compelling stories.<br />Pop quiz…<br />Give thanks<br />
    44. 44. What’s Going On<br />Welcome page<br />Letters of support<br />Newsletter opt-in<br />Event notices<br />Volunteer opportunities<br />Donations<br />
    45. 45.
    46. 46. What is Twitter<br />Mico-blogging site allowing messages up to 140 characters<br />Messages are call “Tweets”<br />Tweets can be sent via PC, laptop, iPad, and various mobile devices<br />
    47. 47. Brand Awareness<br />2008 – 5% of Americans are aware of Twitter<br />2010 -- 87% of Americans are aware of Twitter<br />
    48. 48. Tweeting Trends<br />
    49. 49. Twitter Posts by Hour<br />
    50. 50. Twitter Demographics<br />
    51. 51. College graduates possess higher motivation to help those in need.<br />
    52. 52. Building “Followers”<br />Start with who you know<br />Colleagues<br />Clients<br />Vendors<br />Competitors<br />
    53. 53. Educate<br />
    54. 54. Retweet<br />
    55. 55. Recommend Followers<br />
    56. 56. Interact<br />
    57. 57. Ask for Help<br />Twitter is a fantastic vehicle to ask for volunteers and donations.<br />
    58. 58. Thanks<br />
    59. 59. Be Heard<br />If something catches your attention, comment on it.<br />
    60. 60. Ask Questions <br />
    61. 61. Thank You<br />Thomas J. Fox<br />Email: thomfox@thomfox.com<br />Facebook: Thomas J. Fox<br />Twitter: @ThomasJFox<br />Website: www.thomfox.com<br />
    62. 62. Questions? <br />

    ×