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  • 01/29/10 17:50 © 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.
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Transcript

  • 1.
    • Scott Prevost | Principal Development Manager | Bing
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  • 5.
      • Disambiguation, refinement, etc.
      • User sessions
      • Structured and semi-structured data
      • Entities, relations & concepts in text
      • Simply tasks & satisfy user needs
      • Reduce user investment
    Query Understanding Document & Content Understanding User Experience
  • 6. Type navigational, informational, transactional Scope general v. specific Context single query v. session w/refinements Syntax can I say the same thing in a variety of different ways? Disambiguation entities, attributes, actions
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      • Synonyms, acronyms, abbreviations
    Term expansion
      • {height empire state building}
      • {how tall is the empire state building?}
    Flexible syntax
      • Carnegie Mellon University Robotics Club
      • [ [ [ Carnegie ] [ Mellon ] University ] Robotics Club ]
    Entity detection
      • Hilton locations v. Hilton appearances
    Disambiguation in context
      • Barack Obama birthdate
    Entities & attributes
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  • 15. Query : who mocked sarah palin
  • 16. Query : Barack Obama stimulus package Concise, but misleading The...debate over the Economic Stimulus Package has been going on forever... Concise It seems like…the debate over the Economic Stimulus Package has been going on forever… Too long? It seems like the tumultuous argument and debate over the Economic Stimulus Package has been going on forever, but it hasn't even been a whole month.
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  • 20. © 2009 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.