Transcript of "Think Mobile April 2010_Jeff Hasen"
Hipcricket At A Glance <ul><li>Mobile Marketing pioneer since 2004 </li></ul><ul><li>Developed over 50,000 successful mobile marketing campaigns </li></ul><ul><li>Named the “early leader” in mobile marketing by a leading global analyst firm </li></ul><ul><li>Winner Mobile Marketing Association’s Best Use of Cross-Media Integration Award </li></ul><ul><li>Two-time winner of CTIA’s Pioneer Award </li></ul>
<ul><li>Offer delivered via mobile produced redemption rate of nearly 50 percent new customers </li></ul>Measuring Redemption “ We’re reaching a new market of consumers that our traditional advertising hasn’t been effective in targeting.”
<ul><ul><li>Offer for chance to win car for $98 “drove” hundreds to dealer </li></ul></ul>34 Cars Sold In One Day
Adding Mobile As Integrated Element AlaskaAir: Reply DICE to enter to win a roundtrip Vegas vacation for 2, inc. airfare + hotel! Msg+data rates may apply.
Combining Social and Mobile <ul><li>Nearly 50 percent of those who responded to call to action came via Twitter and Facebook </li></ul>