Worldwide Television Brand Exposure
& Formula 1 VIP Hospitality Opportunity

  § Presented by Grand Prix Tours




       ...
Presentation Agenda
§ Formula 1 Overview
§ Introduction
§ Sponsorship Opportunity
§ Media Exposure
§ Budget Menu
§ Valuati...
Formula 1 Overview
   § The premiere global motor racing series since 1950.
   § The biggest annual sporting event on tele...
Formula 1 is Global and Local
n   Australia
n   Malaysia
n   Bahrain
n   Spain
n   Monte Carlo
n   Turkey
n   England
n   ...
Introduction - Grand Prix Tours
n   Producing elite motor sport racing tours and programs since 1983.
n   Unique pre-race ...
Introduction – Inside Grand Prix
n   “Inside Grand Prix” is a Formula 1 focused television show, globally
    broadcasted ...
Sponsorship Opportunity
n   International Broadcast
    & Internet Media
n   Hospitality/VIP Entertainment       Click to ...
Sponsorship Opportunity
Prime Components -- Media
n   2 minutes of brand exposure on a new segment of Inside Grand Prix
  ...
Sponsorship Opportunity
Prime Components – Promotion
n   Mention in Press Releases Grand Prix Tours and RTV Press Releases...
Sponsorship Opportunity

Prime Components – Activation
n   Product display and/or giveaway available at each event
n   Opp...
Inside Grand Prix - Media Exposure




                       11
Budget Menu
Media & Hospitality Package                                    $1,200,000
n   Twenty (20) minutes of company l...
The Sponsorship Property




                       13
Budget Menu
Optional Components
n   Race Tickets                                                 At Cost
n   Paddock Ticke...
Valuation – Inside Grand Prix Driver Talk Show

                  Inside Grand Prix
     Speed TV                         ...
Benefits
n   Reach 44 million viewers within 27 countries 18 times in 2009
n   Experience-rich brand exposure (2 minutes p...
Steps to Sponsorship
1.   Select sponsorship components from Budget Menu
2.   Contact Brian Turner with questions and/or s...
Thank you for your consideration

§ Contact:
 Brian Turner
 Stefanucci & Turner
 +1 714-969-2540
 stefturn@verizon.net



...
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Sponsorship Presentation [3]

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An interesting opportunity to gain brand association with World Championship F-1 at a very economical cost.

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Sponsorship Presentation [3]

  1. 1. Worldwide Television Brand Exposure & Formula 1 VIP Hospitality Opportunity § Presented by Grand Prix Tours 1
  2. 2. Presentation Agenda § Formula 1 Overview § Introduction § Sponsorship Opportunity § Media Exposure § Budget Menu § Valuation § Benefits § Steps to Sponsorship § Contact Information 2
  3. 3. Formula 1 Overview § The premiere global motor racing series since 1950. § The biggest annual sporting event on television. § One of the most popular sports in the World. § A unique global sponsorship platform § 580 million unique viewers per year, 49% of Formula 1 viewers are aged 35-55, and 31% age 25-34 § Average 204 million unique viewers per race Attracting Upscale Consumer Market & Biz oriented Audiences 3
  4. 4. Formula 1 is Global and Local n Australia n Malaysia n Bahrain n Spain n Monte Carlo n Turkey n England n France n Germany n Turkey n Europe (Valencia) n Belgium n Italy n Singapore n Japan n China n Brazil n Abu Dhabi 4
  5. 5. Introduction - Grand Prix Tours n Producing elite motor sport racing tours and programs since 1983. n Unique pre-race driver interviews held in elegant locations with live audiences of exclusive dinner guests. Past drivers include: § Jenson Button Fernando Alonso § Mark Webber Sebastian Vettel § Adrian Sutil Sebastian Bourdais § Jarno Trulli Giancarlo Fisichella § Nelson Piquet Jr. n Internationally recognized and award winning race commentator: §Peter Windsor, Motor Sport Journalist and SPEED TV Commentator n Exclusive insider racing content of interest to Formula 1 racing enthusiasts 5
  6. 6. Introduction – Inside Grand Prix n “Inside Grand Prix” is a Formula 1 focused television show, globally broadcasted in 27 countries n Each show has seven segments from insider, technical information to personal driver interviews n Broadcasts are 30 minutes, televised immediately before each Grand Prix n The show is distributed worldwide, reaching 44 million viewers per show n Multi-language is available (English, German, Mandarin, others upon request) n “Inside Grand Prix” is created and produced by RTV since 2002 Grand Prix Tours has partnered with RTV to film its Driver Talk Shows. Two-minutes of each Driver Talk Show will then air in a new segment in every episode of Inside Grand Prix. 6
  7. 7. Sponsorship Opportunity n International Broadcast & Internet Media n Hospitality/VIP Entertainment Click to Start Video n Activation n Race and Paddock Club Tickets n Hotel accommodations and exclusive transfers n Media measurement 7
  8. 8. Sponsorship Opportunity Prime Components -- Media n 2 minutes of brand exposure on a new segment of Inside Grand Prix aired immediately before each Formula 1 race, for a total season brand-exposure of 36 minutes n Prominent display of company logo or product on the driver talk show backdrop n Each show will broadcast in 27 countries to an audience of 44 million viewers n A new segment will be filmed for each of the 18 episodes of Inside Grand Prix for a total season brand-exposure of 36 minutes n Immediate broadcast quality upload of entire 20-minute Driver Talk Show to Internet Broadcast Distribution website: TV-Paradise n Immediate broadcast on GP-Tours Microsite (entire 20-minutes) n Media metrics provided after each airing 8
  9. 9. Sponsorship Opportunity Prime Components – Promotion n Mention in Press Releases Grand Prix Tours and RTV Press Releases n Logo with website link in sponsor area of Driver Talk Show webpage (entire racing season) n Home page and sub page banners ads/links on gptours.com, and insidegrandprix.com n Data capture – opt-in email registrants n Immediate upload of entire 20 minute Driver Talk Show to company website n Right to use microsite URL in company ads & promotions 9
  10. 10. Sponsorship Opportunity Prime Components – Activation n Product display and/or giveaway available at each event n Opportunity to build stage and feature different flooring in each country 10
  11. 11. Inside Grand Prix - Media Exposure 11
  12. 12. Budget Menu Media & Hospitality Package $1,200,000 n Twenty (20) minutes of company logo and/or product prominently placed on backdrop of Driver Talk Show during live taping n Two (2) minutes of Driver Talk Show featuring branded backdrop will air on Inside Grand Prix n A total of eighteen (18) new episodes of Inside Grand Prix will air immediately before each Formula 1 race for a total of thirty-six (36) internationally televised, branded minutes n 25 VIP tickets will be provided to each live taping n Activation (product display, giveaway) opportunity at each venue n Media metrics will be provided the week after each show airing 12
  13. 13. The Sponsorship Property 13
  14. 14. Budget Menu Optional Components n Race Tickets At Cost n Paddock Tickets At Cost n Hotel Accommodations & Transfers Discount on Grand Prix Tours published rates for guest of: 5-10 (5%) 11-15 (7%) (Private Tour) 16-20 (10%) (Private Tour) 21-50 (12%) n Presenting Sponsor of Inside Grand Prix (US only) 40 Seconds of branding per show, 3 reruns, 18 shows (rate dependant on US exchange rate) $180,000 n 3 x 30 Seconds Television Ad Spots During Inside Grand Prix $175,000 14
  15. 15. Valuation – Inside Grand Prix Driver Talk Show Inside Grand Prix Speed TV Media Value of :30 Sec :30 Sec Spot Inside Grand Prix Brand Exposure CPM $14.75 CPM $3 CPM $7.60 15
  16. 16. Benefits n Reach 44 million viewers within 27 countries 18 times in 2009 n Experience-rich brand exposure (2 minutes per show) n Highly visible company logo or product featured on talk show backdrop n Local and Global television audience appeal n VIP tickets to each live Driver Talk Show taping n Onsite activation opportunity with upscale consumer & Biz-oriented audiences n Company and/or product exposure preceding every Formula 1 race in 2009 n Exceptional Value – 36 minutes of guaranteed Internationally televised brand exposure (more minutes than the majority of brands that sponsor Formula 1 teams) 16
  17. 17. Steps to Sponsorship 1. Select sponsorship components from Budget Menu 2. Contact Brian Turner with questions and/or selections 3. Receive and sign a Letter of Intent (LOI) 4. Incentive: signing LOI by Jan 15th entitles sponsor to a (7 night) bonus meeting on Le Ponant during 2009 Monaco Grand Prix 5. Review and sign contract 6. Execute contract during Formula One season 2009 17
  18. 18. Thank you for your consideration § Contact: Brian Turner Stefanucci & Turner +1 714-969-2540 stefturn@verizon.net 18
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