Repositioning
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Repositioning

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Repositioning Repositioning Presentation Transcript

  • PetTrak Repositioned
  • Target Market
    • Target Market for security device is all families and people with age groups of 40+.
    • These kinds of age groups are those people who are living alone in their homes and have to leave their animals away when they are out.
    • Dog owners show an even male-female profile, however they are owned by lower socio economic groups.
    • The maternal instinct is a constant and enduring part of the pet ownership experience for females.
  • Positional Statement
    • THE SECURITY DEVICE IS FOR PEOPLE WHO LEAVE THEIR CATS AND DOGS ALONE IN THEIR HOUSE AND GO OUT OF TOWN. IT HAS A CERTAIN RANGE LIMIT AND IS THE BEST WAY TO ENSURE THAT YOUR LOVED PET IS SAFE AT HOME.
  • Marketing Promotion
    • Competition is there out in the market and the companies are trying their best for make their presence felt in market.
    • Companies need to approach for 360 degree marketing campaign to reach to people.
    • Mainly on line their targeting via facebook (46,120 people) and a similar number on thepet.net.
  • Brand Development
    • An effective brand strategy will always ensure a brands success.
    • The main focus of Pettrax will be to focus on customer who love their animals a lot and also care about them.
    • The main purpose of developing brand will be effective brand development and is not meant to be comprehensive.
  • Operations Strategy
    • Operations strategy is a position where we are able to attract more customers and less competitors.
    • Operational strategy can be used as a competitive weapons for product expertise and quick delivery.
  • Financial Management /Cost control
    • Managers in organizations must be entitled to achieve the following-
    • Interpret financial reports
    • Improve allocation of working capital
    • Review cost forecasting
    • Understand all the techniques used in projects
    • Understand valuation framework
    • Launching in the Spring of 2009, the objective is to move toward a purchase price of £40-50 with a monthly fee of between £5 and £10 depending upon the level of services subscription
  • Estimated Financial Investment
    • It is believed that brand endorsement will cost the company. Battery and charging option c shall be considered.
    • Having some specialized skill workers for web designing is a must and the company has to look into the matter on a serious note.
    • Launching in the Spring of 2009, the objective is to move toward a purchase price of £40-50 with a monthly fee of between £5 and £10 depending upon the level of services subscription .
    • Target sales in the first year are 15,000 units making a revenue forecast of £1.5m, rising to nearly 100,000 units in third year with revenue of over £11m