Repositioning

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Repositioning

  1. 1. PetTrak Repositioned
  2. 2. Target Market <ul><li>Target Market for security device is all families and people with age groups of 40+. </li></ul><ul><li>These kinds of age groups are those people who are living alone in their homes and have to leave their animals away when they are out. </li></ul><ul><li>Dog owners show an even male-female profile, however they are owned by lower socio economic groups. </li></ul><ul><li>The maternal instinct is a constant and enduring part of the pet ownership experience for females. </li></ul>
  3. 3. Positional Statement <ul><li>THE SECURITY DEVICE IS FOR PEOPLE WHO LEAVE THEIR CATS AND DOGS ALONE IN THEIR HOUSE AND GO OUT OF TOWN. IT HAS A CERTAIN RANGE LIMIT AND IS THE BEST WAY TO ENSURE THAT YOUR LOVED PET IS SAFE AT HOME. </li></ul>
  4. 4. Marketing Promotion <ul><li>Competition is there out in the market and the companies are trying their best for make their presence felt in market. </li></ul><ul><li>Companies need to approach for 360 degree marketing campaign to reach to people. </li></ul><ul><li>Mainly on line their targeting via facebook (46,120 people) and a similar number on thepet.net. </li></ul>
  5. 5. Brand Development <ul><li>An effective brand strategy will always ensure a brands success. </li></ul><ul><li>The main focus of Pettrax will be to focus on customer who love their animals a lot and also care about them. </li></ul><ul><li>The main purpose of developing brand will be effective brand development and is not meant to be comprehensive. </li></ul>
  6. 6. Operations Strategy <ul><li>Operations strategy is a position where we are able to attract more customers and less competitors. </li></ul><ul><li>Operational strategy can be used as a competitive weapons for product expertise and quick delivery. </li></ul>
  7. 7. Financial Management /Cost control <ul><li>Managers in organizations must be entitled to achieve the following- </li></ul><ul><li>Interpret financial reports </li></ul><ul><li>Improve allocation of working capital </li></ul><ul><li>Review cost forecasting </li></ul><ul><li>Understand all the techniques used in projects </li></ul><ul><li>Understand valuation framework </li></ul><ul><li>Launching in the Spring of 2009, the objective is to move toward a purchase price of £40-50 with a monthly fee of between £5 and £10 depending upon the level of services subscription </li></ul>
  8. 8. Estimated Financial Investment <ul><li>It is believed that brand endorsement will cost the company. Battery and charging option c shall be considered. </li></ul><ul><li>Having some specialized skill workers for web designing is a must and the company has to look into the matter on a serious note. </li></ul><ul><li>Launching in the Spring of 2009, the objective is to move toward a purchase price of £40-50 with a monthly fee of between £5 and £10 depending upon the level of services subscription . </li></ul><ul><li>Target sales in the first year are 15,000 units making a revenue forecast of £1.5m, rising to nearly 100,000 units in third year with revenue of over £11m </li></ul>

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