MPC’s Online Community Jennifer Harris New Media Specialist
Presentation Goals <ul><li>Introduce our New Media Partner </li></ul><ul><li>Outline our community project </li></ul><ul><...
Community <ul><li>Provides valuable peer to peer interaction </li></ul><ul><li>Increases communication </li></ul><ul><li>I...
Our Community Partner Lithium provides market-leading solutions for building successful enterprise communities, including ...
Community Project Overview Phase I – Introduction <ul><li>GOALS: </li></ul><ul><li>Inform & Educate </li></ul><ul><li>Rece...
Community Project Overview Phase II - Enthusiasm <ul><li>GOALS: </li></ul><ul><li>Emergence of Super-Users </li></ul><ul><...
Community Project Overview Phase III – Activism & Recognition <ul><li>GOALS: </li></ul><ul><li>Integrate Vendors into site...
Community Project Overview Future – Adoption & Results <ul><li>GOALS: </li></ul><ul><li>Internal MPC Community Site </li><...
Category Input for Soft Launch <ul><li>Peer to Peer Discussions </li></ul><ul><li>Software </li></ul><ul><li>Green Computi...
Thank You Jen Harris 208-893-1019 208-350-3505 [email_address] http://MpcCorpMarketing.WordPress.com
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MPC Community(2)

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MPC's stages on starting a new Community site for customers.

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MPC Community(2)

  1. 1. MPC’s Online Community Jennifer Harris New Media Specialist
  2. 2. Presentation Goals <ul><li>Introduce our New Media Partner </li></ul><ul><li>Outline our community project </li></ul><ul><li>Categories for soft launch </li></ul>
  3. 3. Community <ul><li>Provides valuable peer to peer interaction </li></ul><ul><li>Increases communication </li></ul><ul><li>Industry hot topics </li></ul><ul><li>Product launches </li></ul><ul><li>Educational offerings </li></ul><ul><li>Customer Retention Tool </li></ul>
  4. 4. Our Community Partner Lithium provides market-leading solutions for building successful enterprise communities, including proven forums, chat and other social networking tools.
  5. 5. Community Project Overview Phase I – Introduction <ul><li>GOALS: </li></ul><ul><li>Inform & Educate </li></ul><ul><li>Receive Sales Buy-In & Organizational Support </li></ul><ul><li>Execute Soft Launch (internally & to 5K Customers) </li></ul><ul><li>Objectives: </li></ul><ul><li>Educate with 1:1 training, 1:many through mgrs </li></ul><ul><li>Promote community model & receive feedback </li></ul><ul><li>Launch phase I pilot </li></ul>Present-> April
  6. 6. Community Project Overview Phase II - Enthusiasm <ul><li>GOALS: </li></ul><ul><li>Emergence of Super-Users </li></ul><ul><li>Public LIVE Launch </li></ul><ul><li>Maintain community as a living document </li></ul><ul><li>Objectives: </li></ul><ul><li>Build loyalty, improve customer experience </li></ul><ul><li>Growing participation </li></ul><ul><li>Listen to participants & what THEY want to talk about </li></ul>April -> May
  7. 7. Community Project Overview Phase III – Activism & Recognition <ul><li>GOALS: </li></ul><ul><li>Integrate Vendors into site </li></ul><ul><li>Product Launch </li></ul><ul><li>Leverage earned media & other New Media tools </li></ul><ul><li>Objectives: </li></ul><ul><li>Banner ads & other New Media integration </li></ul><ul><li>Introduce peer to peer communication </li></ul><ul><li>Encouragement from MPC & other invited users </li></ul>June -> July
  8. 8. Community Project Overview Future – Adoption & Results <ul><li>GOALS: </li></ul><ul><li>Internal MPC Community Site </li></ul><ul><li>Pod Cast Series featuring MPC Customers & vendors </li></ul><ul><li>3-5 Active MPC bloggers </li></ul><ul><li>Objectives: </li></ul><ul><li>Educate on how to increase internal communication </li></ul><ul><li>Increase buzz/word-of-mouth between customers </li></ul><ul><li>Engage product marketing, vendors & executives </li></ul>Summer/Fall/Winter 2008
  9. 9. Category Input for Soft Launch <ul><li>Peer to Peer Discussions </li></ul><ul><li>Software </li></ul><ul><li>Green Computing </li></ul><ul><li>Education </li></ul><ul><li>Healthcare </li></ul>
  10. 10. Thank You Jen Harris 208-893-1019 208-350-3505 [email_address] http://MpcCorpMarketing.WordPress.com
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