MPC’s Online Community Jennifer Harris New Media Specialist

Presentation Goals Introduce our New Media Partner Outline our community project Categories for soft launch

Introduce our New Media Partner

Outline our community project

Categories for soft launch

Community Provides valuable peer to peer interaction Increases communication Industry hot topics Product launches Educational offerings Customer Retention Tool

Provides valuable peer to peer interaction

Increases communication

Industry hot topics

Product launches

Educational offerings

Customer Retention Tool

Our Community Partner Lithium provides market-leading solutions for building successful enterprise communities, including proven forums, chat and other social networking tools.

Community Project Overview Phase I – Introduction GOALS: Inform & Educate Receive Sales Buy-In & Organizational Support Execute Soft Launch (internally & to 5K Customers) Objectives: Educate with 1:1 training, 1:many through mgrs Promote community model & receive feedback Launch phase I pilot Present-> April

GOALS:

Inform & Educate

Receive Sales Buy-In & Organizational Support

Execute Soft Launch (internally & to 5K Customers)

Objectives:

Educate with 1:1 training, 1:many through mgrs

Promote community model & receive feedback

Launch phase I pilot

Community Project Overview Phase II - Enthusiasm GOALS: Emergence of Super-Users Public LIVE Launch Maintain community as a living document Objectives: Build loyalty, improve customer experience Growing participation Listen to participants & what THEY want to talk about April -> May

GOALS:

Emergence of Super-Users

Public LIVE Launch

Maintain community as a living document

Objectives:

Build loyalty, improve customer experience

Growing participation

Listen to participants & what THEY want to talk about

Community Project Overview Phase III – Activism & Recognition GOALS: Integrate Vendors into site Product Launch Leverage earned media & other New Media tools Objectives: Banner ads & other New Media integration Introduce peer to peer communication Encouragement from MPC & other invited users June -> July

GOALS:

Integrate Vendors into site

Product Launch

Leverage earned media & other New Media tools

Objectives:

Banner ads & other New Media integration

Introduce peer to peer communication

Encouragement from MPC & other invited users

Community Project Overview Future – Adoption & Results GOALS: Internal MPC Community Site Pod Cast Series featuring MPC Customers & vendors 3-5 Active MPC bloggers Objectives: Educate on how to increase internal communication Increase buzz/word-of-mouth between customers Engage product marketing, vendors & executives Summer/Fall/Winter 2008

GOALS:

Internal MPC Community Site

Pod Cast Series featuring MPC Customers & vendors

3-5 Active MPC bloggers

Objectives:

Educate on how to increase internal communication

Increase buzz/word-of-mouth between customers

Engage product marketing, vendors & executives

Category Input for Soft Launch Peer to Peer Discussions Software Green Computing Education Healthcare

Peer to Peer Discussions

Software

Green Computing

Education

Healthcare

Thank You Jen Harris 208-893-1019 208-350-3505 [email_address] http://MpcCorpMarketing.WordPress.com