Your SlideShare is downloading. ×

Brand Imitation

9,416
views

Published on

Brand comperision

Brand comperision

Published in: Education

0 Comments
3 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
9,416
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
429
Comments
0
Likes
3
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Presentation On Brand Imitation
    Nike Vs Adidas
    Presented By:-
    Bhanwar Singh
    MBA 4th Sem
    Krupanidhi Business School
  • 2. What is Brand and explain types of brand ?
    What is Brand ?
    “A brand is a intangible but critical component of what an organization stands for…” Scott Davis
    Types of Brand
    Corporate BrandIn which brand and corporate name is sameIBM, Nike, Sony, MitsubishiProduct BrandSeparate brand identities for different productsSprite, MrPibb under coca-cola, Lux and Dove from Unilever
    2
  • 3. Brand architectures
    Brand architectures There are four basic “brand architectures” available to firms:(1) corporate (2) product(3) corporate-and-product (4) product-and-corporate
    3
  • 4. NIKE
    4
  • 5. History of NIKE Inc.
    Its name is derived from a winged Greek goddess.
    “Swoosh” logo designed by Caroline Davidson.
    Is now one of the world’s top shoemaker that captures more than 20% of US athletic market.
    Original name of Nike given by Phil was “Blue Ribbon Sports”.
    With an agreement and handshake in 1964, they began importing Japanese brand Onitsuka Tiger running shoes.
    By late 70’s, Nike had moved from $10million to $270million in sales.
    In 1996, revenue increased to $6.74billion. Sales reached $12billion in 2000.
    5
  • 6. Footwear
    Running
    Basketball
    Soccer
    Sport-inspired urban shoes
    Children’s Shoes
    Also Sells
    • Apparels and Accessories
    • 7. Athletic Bags
    • 8. Offers Apparels for Licensed Sports Team
    6
  • 9. Advertising Strategy
    • Designed to make a connection to the consumer
    • 10. Seldom pitch the product directly or talk about product attributes
    • 11. Sometimes don’t even mention the company’s name, featuring instead only the swoosh logo
    • 12. Seek to portray the core values of sport
    • 13. Collaboration ads with another strong branded product, such as Apple iPod
    7
  • 14. Adidas Introduction
    Type : Public (AG, FWB: ADS)
    Founded : 1924 (registered in 1949)
    Founder(s) :Adolf Dassler
    Headquarters :Herzogenaurach, Germany
    Key peopl :Herbert Hainer (CEO),Erich Stamminger (CEO, Adidas Brand),
    Igor Landau (Chairman of supervisory board) (2009-)
    Industry : Designing and Manufacturing
    Products :Footwear, Sportswear Sports equipment
    Toiletries Revenue : €10.799 billion ($15.6 billion) (2008)
    Operating income : €1.070 billion ($1.5 billion) (2008)
    Profit : €642 million ($933 million) (2008)
    Employees :38,980 (2008)
    Websitehttp://www.adidas-group.com/
    8
  • 15. Products of Adidas
    Adidas
    Footwear, apparel, and hardware such as bags and balls
    Reebok
    Footwear, apparel and hardware
    Rockport
    Footwear
    TaylorMade-adidas Golf
    Golf Equipment: metalwoods, irons putters, golf balls, footwear, apparel and accessories
    9
  • 16. Official Sportswear Partner of the Beijing Olympics in 2008
    10
  • 17. Nikeand Adidasare sportswear companies whose products are popular around the world, while Nike has the upper hand in sales and sponsorships , Adidas is growing rapidly. Adidas ownes Reebok, Taylor Made golf company and Rockport. Nike ownes Umbro , Hurley, Converse and Cole Haan .
    Adidas
    The name adidas stems from the name of the founder Adolf "Adi" Dassler.
    Nike
    Came from the Greek name for the Goddess of Victory Originally named "Blue Ribbon Sports"
    Motto
    Adidas' motto is "Impossible is nothing." Nike's motto is "Just do it."
    11
    Nike Vs Adidas
  • 18. SWOT Analysis of
    12
  • 19. SWOT Analysis of Adidas
    13
  • 20. Comparison of Nike and Adidas With Their Balance Sheet and Income Statement
    Income Statement - 08 Years Summary (in Millions) of Adidas
    Income Statement - 08 Years Summary (in Millions) of Nike
    Rupees(In Mill.)
    05/09
    05/08
    05/07
    05/06
    05/05
    12/12/09
    12/12/08
    05/04
    05/02
    05/03
    12/12/05
    12/12/04
    12/12/06
    12/12/03
    12/12/07
    12/12/02
    Years
    Years
    14
  • 21. Balance Sheet - 08 Years Summary (in Millions) of Nike
    Balance Sheet - 08 Years Summary (in Millions) of Adidas
    Rupees(In Mill.)
    05/04
    05/06
    05/05
    05/09
    05/07
    05/02
    05/08
    05/03
    12/12/09
    12/12/08
    12/12/07
    12/12/05
    12/12/06
    12/12/04
    12/12/03
    12/12/02
    Years
    Years
    Years
    15
  • 22. Conclusion:
    Branding strategy in the international context is a crucial issue for firms from developed countries aspiring to succeed in emerging markets.However, the choice and adoption of a certain branding strategy is not a static process.There is no single branding strategy that works for all firms or organizations (Gulati and Garino,2000). As firms gradually establish their presence in the emerging markets, accumulate marketing experiences and expand capacity, their target consumers or segments may evolve as well as their market position.
    16

×