Mwd Colorpsych08

Color Psychology in Business Branding

Black
Authority
Power
Evil
Rich
Sensuous
HIGH LOW LOW Preference Retention Visibility

Red
Excitement
Energy
Movement
Danger
Intimacy
HIGH HIGH HIGH Preference Retention Visibility

Yellow
Sun
Outdoors
Warmth
Laughter
LOW HIGH HIGH Preference Retention Visibility

Brown
Rich
Earthy
Reliable
Stability
Friendship

White
Purity
Clean
Neutrality
LOW LOW HIGH Preference Retention Visibility

Green
Nature
Growth
Leisure
Money
LOW LOW LOW Preference Retention Visibility

Orange
Healthy
Warm
Happy
Fun
LOW HIGH HIGH Preference Retention Visibility

Gray
Secure
Practical
Timeless
Solid

Blue
Steadfast
Calming
Trust
Belonging

Green = Natural Red = Movement Blue = Dependability

Blue = Reliability Orange = Energetic Red = Excitement Yellow = Fun Blue = Reliability Yellow = Fun

COLORS AND EMOTION CONNECTION: Red excitement, strength, sex, passion, speed, danger Blue trust, reliability, belonging, coolness Yellow warmth, sunshine, cheer, happiness Orange playfulness, warmth, vibrant Green nature, fresh, cool, growth, abundance Purple royal, spirituality, dignity Pink soft, sweet, nurture, security White pure, youthful, mild Black sophistication, elegant, seductive Gold prestige, expensive Silver prestige, cold, scientific

Mwd Colorpsych08

by guest42cdef1 on Jan 26, 2010

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Mwd Colorpsych08 — Presentation Transcript