General Creds Presentation

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A brief outline of our work

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General Creds Presentation

  1. 3. Our pitch <ul><li>Serious PR is a specialist PR consultancy catering on an all-island basis for the Corporate and B2B markets </li></ul><ul><li>We work closely with a number of independent marketing services’ partners and are in the business of growing reputations </li></ul>
  2. 4. <ul><li>Our client base comprises indigenous, owner-managed growth-focussed businesses who are prepared to engage in an investment of 6 months+ </li></ul>
  3. 5. Our core practice areas
  4. 6. <ul><li>Our reputation is our most prized asset. </li></ul><ul><li>Out of 21 current clients just two have come via competitive pitch. The others have come through referral or networking </li></ul><ul><li>When clients engage us they stay with us </li></ul>
  5. 7. Various triggers for PR eg <ul><li>Brand building requirement </li></ul><ul><li>Thought-leadership </li></ul><ul><li>Good news (eg projects, launches, awards) </li></ul><ul><li>Bad news (reputation management, crisis, shrinkage) </li></ul><ul><li>Organisations seeking to differentiate themselves in their market or wishing to exert influence </li></ul>
  6. 8. Our offering includes: <ul><li>Profile building of companies or individuals eg Acheson and Glover, Yellow Door </li></ul><ul><li>Supporting key initiatives eg Evron Foods, Terry Furniture, ShredBank </li></ul><ul><li>Sectoral thought-leadership eg Templeton Robinson, Arthur Cox, Patton Group </li></ul><ul><li>Media training eg Templeton Robinson </li></ul><ul><li>Political lobbying, community relations programmes eg GML Estates </li></ul><ul><li>Reputation management (growing and protecting) </li></ul>
  7. 9. Case studies with media outcomes Client: Yellow Door (outside caterer and deli) <ul><li>Brief: raise awareness of MD prior to book launch </li></ul><ul><li>Approach: Position Simon Dougan as market commentator and support this with series of profiles in NI, RoI across key business, consumer press leading to heightened interest in him when book was launched in early December </li></ul>
  8. 10. Case studies with media outcomes Client: Yellow Door (outside caterer and deli) <ul><li>Outcome(s): </li></ul><ul><li>Highly successful book launch; significant pre and post publicity across all key media platforms. Coverage generated inc Business Eye, Business First; Ulster Business; Sunday Business Post; Belfast Telegraph; News Letter; Irish News, Sunday Life. </li></ul><ul><li>Interviews ref launch: GMTV, UTV, BBC Radio, RTE Guide </li></ul>
  9. 11. Case studies with media outcomes Client: Yellow Door (outside caterer and deli) <ul><li>Summary: </li></ul><ul><li>7 mins of prime time TV </li></ul><ul><li>4 mins of radio </li></ul><ul><li>25 individual pieces of coverage </li></ul><ul><li>More than 800k OTS </li></ul><ul><li>AEV equivalent – approx £90,000 </li></ul>
  10. 15. Case studies with media outcomes Client: ST+D (medical technology company) <ul><li>Brief: create understanding of their core business offering and promote new product to potential customers </li></ul><ul><li>Approach: Utilisation of simple media relations and offline / online publicity techniques and use of Press Association </li></ul>
  11. 16. Case studies with media outcomes Client: ST+D (medical technology company) <ul><li>Outcome(s): </li></ul><ul><li>Customer enquiries from range of locations including India! </li></ul><ul><li>Strong editorial coverage spanning; Sunday Business Post; Irish Times; Belfast Telegraph; News Letter; Irish News; Business Eye; BBC Radio and BBC TV; U105 + SIGNIFICANT online exposure </li></ul>
  12. 17. Case studies with media outcomes Client: ST+D (medical technology company) <ul><li>Summary: </li></ul><ul><li>3 mins of prime time TV </li></ul><ul><li>5 mins of radio </li></ul><ul><li>32 individual pieces of coverage </li></ul><ul><li>More than 1.2m OTS </li></ul><ul><li>AEV equivalent – approx £80,000 + online </li></ul>
  13. 19. Case studies with media outcomes Client: Pakflatt (NW based manufacturer of election booths) <ul><li>Brief: communicate calibre of this local company to assist in their ongoing marketing / sales activities </li></ul><ul><li>Approach: Promotion of major contract to supply 750 voting booths to the USA in run up to Presidential Election using mix of video; press publicity techniques (VNRs / Press Releases) </li></ul>
  14. 20. <ul><li>Outcome(s): </li></ul><ul><li>Strong local, national and international coverage (Serious-provided VNRs used on BBC, UTV and RTE); substantial features in all key business and news press in NI and RoI. </li></ul><ul><li>Client delighted with raised profile and better positioned to grow sales base. </li></ul>Case studies with media outcomes Client: Pakflatt (NW based manufacturer of election booths)
  15. 21. <ul><li>Summary: </li></ul><ul><li>9 mins of prime time TV </li></ul><ul><li>8 mins of radio throughout Ireland </li></ul><ul><li>12 individual pieces of coverage </li></ul><ul><li>More than 750k OTS </li></ul><ul><li>AEV equivalent – approx £75,000 +online </li></ul>Case studies with media outcomes Client: Pakflatt (NW based manufacturer of election booths)
  16. 24. How can we assist you? <ul><li>Publicity planning? </li></ul><ul><li>Digital marketing? </li></ul><ul><li>Brand development / building? </li></ul><ul><li>Special events? </li></ul>
  17. 25. More info? <ul><li>Check out our website </li></ul><ul><li>www.seriouspr.com </li></ul>

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