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DYNAMIC PRICING <br />THE REVERSE AUCTIONS<br />
1. Research reverse travel auctions&apos; history<br />The travel category : most successful reverse auctions via internet...
2. Profile how they work, in general<br />A. Company select a generic category like a week end in New York<br />B. the gen...
3. Choose a reverse auction site - profile the types of hotels you found on the site<br />I choose www.priceline.com<br />...
4. Research sites that give customers advice on using reverse auctions<br />
5. List the key points<br />Business<br />Bids<br />Marketing<br />Reverse auctions<br />Lowest price<br />
6. Conclusion - how can a hotel best participate in a reverse auction site, if at all.<br />With a good marketing approach...
Webography<br />http://www.managingchange.com/dynamic/auctions.htm<br />http://www.helium.com/items/1652331-what-is-a-reve...
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Reverse Auctions

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Transcript of "Reverse Auctions"

  1. 1. DYNAMIC PRICING <br />THE REVERSE AUCTIONS<br />
  2. 2. 1. Research reverse travel auctions&apos; history<br />The travel category : most successful reverse auctions via internet website like lastminute.com<br />It uses well-known airlines brand, with high value, and significant savings. It is easy to deliver the products (tickets), the article is perishable and there is over supply<br />
  3. 3. 2. Profile how they work, in general<br />A. Company select a generic category like a week end in New York<br />B. the generic category is negotiated with suppliers who would be interested in selling to website customers (ex : Priceline&apos;s customers)<br />C. the website makes some restrictions on product and buyers to give more flexibility to the suppliers<br />
  4. 4. 3. Choose a reverse auction site - profile the types of hotels you found on the site<br />I choose www.priceline.com<br />You have hotel in US, Canada, Europe, Caribbean, Mexico, Asia<br />You have a huge choice in Hotel Brand like Marriott, Crowne plaza from 1 to 5 stars hotels.<br />
  5. 5. 4. Research sites that give customers advice on using reverse auctions<br />
  6. 6. 5. List the key points<br />Business<br />Bids<br />Marketing<br />Reverse auctions<br />Lowest price<br />
  7. 7. 6. Conclusion - how can a hotel best participate in a reverse auction site, if at all.<br />With a good marketing approach<br />With a good knowledge of how the reverse auction works<br />By fishing plenty of bids to create a real financial gains<br />
  8. 8. Webography<br />http://www.managingchange.com/dynamic/auctions.htm<br />http://www.helium.com/items/1652331-what-is-a-reverse-auction-and-the-pros-and-cons-of-hosting-or-entering-online<br />
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