Reverse Auctions
Upcoming SlideShare
Loading in...5
×
 

Reverse Auctions

on

  • 305 views

 

Statistics

Views

Total Views
305
Views on SlideShare
305
Embed Views
0

Actions

Likes
0
Downloads
1
Comments
0

0 Embeds 0

No embeds

Accessibility

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Reverse Auctions Reverse Auctions Presentation Transcript

    • DYNAMIC PRICING
      THE REVERSE AUCTIONS
    • 1. Research reverse travel auctions' history
      The travel category : most successful reverse auctions via internet website like lastminute.com
      It uses well-known airlines brand, with high value, and significant savings. It is easy to deliver the products (tickets), the article is perishable and there is over supply
    • 2. Profile how they work, in general
      A. Company select a generic category like a week end in New York
      B. the generic category is negotiated with suppliers who would be interested in selling to website customers (ex : Priceline's customers)
      C. the website makes some restrictions on product and buyers to give more flexibility to the suppliers
    • 3. Choose a reverse auction site - profile the types of hotels you found on the site
      I choose www.priceline.com
      You have hotel in US, Canada, Europe, Caribbean, Mexico, Asia
      You have a huge choice in Hotel Brand like Marriott, Crowne plaza from 1 to 5 stars hotels.
    • 4. Research sites that give customers advice on using reverse auctions
    • 5. List the key points
      Business
      Bids
      Marketing
      Reverse auctions
      Lowest price
    • 6. Conclusion - how can a hotel best participate in a reverse auction site, if at all.
      With a good marketing approach
      With a good knowledge of how the reverse auction works
      By fishing plenty of bids to create a real financial gains
    • Webography
      http://www.managingchange.com/dynamic/auctions.htm
      http://www.helium.com/items/1652331-what-is-a-reverse-auction-and-the-pros-and-cons-of-hosting-or-entering-online